10 Artistic Firm Profile Examples to Encourage You [Templates]

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What do your clients find out about you? Do they know you promote merchandise and have an internet site? That’s not at all times sufficient to construct a model id that resonates with consumers and establishes your model as the correct alternative. 

marketer thinking about how to create a company profile and description for the about page

Individuals who discover you on-line need to find out about your organization’s mission, imaginative and prescient, and, after all, how one can assist them resolve their issues. And, an impactful and memorable first impression might help you stand out within the digital world.

How will you ensure that they’ve all that info at their fingertips? Nicely, an organization profile is the proper instrument for the job.

Free Download: 6 Customizable Company Profile Templates

On this article, we’ll talk about:

 

 

An organization profile serves a number of functions, however two of its major targets are to attach with clients and appeal to traders for funding alternatives.

Why Firm Profiles are Necessary

Firm profiles go a step past the usual “about” web page. They share how your organization received began — and why you proceed to serve clients.

Listed here are a few of the the reason why having an organization profile is essential:

1. An organization profile differentiates your model.

An organization profile describes what makes your organization distinctive. It routinely differentiates your model as a result of no different firm has the very same founding story and cause for current that what you are promoting does. Your historical past and values are integral components of your model positioning technique, and an organization profile is the place you’ll be able to point out this info with out it feeling extraneous or misplaced.

2. An organization profile might justify the next value level.

You’ll be able to justify the next value level in your services, when you go into particulars about your manufacturing values or ethically-sourced supplies.

As an example, Starbucks’ espresso might not essentially be higher than Dunkin’ Donuts’ espresso, however as a result of Starbucks goes into particulars about its high-quality components, it instantly creates the sense that you just’ll be paying just a little extra for a “higher” product.

3. A Firm profile builds your fame.

What would you like your organization to be recognized for?Is your organization the one which began as a small family-owned store that grew right into a billion-dollar enterprise? Or is it an organization that upholds sustainability and places ethics on the forefront of its model? You’ll be able to construct your fame by way of advertising, service, and gross sales campaigns, but it surely all begins with a well-curated first impression.

Now that you just perceive the significance of an organization profile, it’s time to discover ways to write one. Creating an organization profile would not need to be nerve-wracking. In actual fact, it may possibly truly be moderately simple.

Listed here are 11 steps to information you on learn how to write your organization profile.

1. Begin with an organization profile template.

company-profile-templatesObtain the Free Firm Profile Templates

No want to start out from scratch. We created six free firm profile templates so that you can set up and share your profile. Obtain these templates totally free and comply with together with the following steps on this article. 

2. State the aim of the corporate profile.

That is probably the most crucial half when writing an efficient firm profile. You need to ensure that the assertion aligns with what you are making an attempt to perform. As an example, in case your objective is to draw traders, you’ll be able to embrace:

  • What you are promoting’s efficiency
  • The worth of the merchandise you promote
  • The corporate’s income

Then again, if you wish to appeal to clients, it is best so as to add the corporate values to your profile.

The aim of an organization profile ought to act as your information all through the method, so take your time on it.

3. Resolve on the format or model.

The way you current your profile considerably impacts how profitable it’s. It is essential that the model gives wonderful readability and encourages the viewers to have interaction with it.

This will depend on your viewers – for instance, it is best to stay to the normal format for an accounting agency. That’s, listing the corporate’s achievements and awards.

Then again, when you’re in a trend or social media advertising agency, it is advisable to be artistic and visible. Byte/Dept, for instance, is a advertising expertise firm with a artistic and visible homepage that’s in step with what it gives. 

company profile example: byte/dept

Do not be afraid to experiment or go wild together with your concepts so long as they resonate together with your audience.

4. Inform your story & be genuine.

There are in all probability one million different companies that promote what you are promoting, however nobody else shares your story. Your story is what makes you distinctive. Do not simply write numbers and dates; let your prospects know who you actually are. Be susceptible and inform them why you began what you are promoting.

What impressed you? Share the unhealthy and the nice – it would not need to be glamorous. It solely must be genuine.

5. Add your organization’s mission assertion.

If you do not have a mission assertion, it is time to craft one. Writing a mission assertion in your firm is not as scary because it sounds, and there’s no have to overthink it. You solely have to ask your self these three questions:

  • Who you serve – that is your goal shopper
  • How do you do it – what services or products do you present to resolve their issues?
  • What makes you completely different – why ought to your customers purchase from you or belief you over your rivals?

6. Write your organization’s historical past.

This must be in chronological; in any other case, it’ll confuse your readers. You are able to do it in a paragraph or a timeline format so long as it reveals a circulation.

One other tip is to do not forget that much less might be extra. As tempting as it’s to share all of your milestones, follow the foremost ones to keep away from overwhelming the reader.

7. Describe the services you supply.

The following step is to explain what your organization gives. You’ll be able to select just a few of your finest services or products and provides an in-depth description or just listing down every part what you are promoting gives.

8. Title the awards your organization has obtained.

In case you have obtained any awards or recognition, add them to your profile and describe them. They showcase your organization’s values and provides the neighborhood a cause to belief you.

9. Add your buyer’s testimonials.

Your clients might take every part you say with a grain of salt, however they may consider different clients who’ve used your merchandise. This is a wonderful technique to promote what you are promoting with out having your services or products come off as hard-sell.

In the event you’re a B2C enterprise, merely embrace a few of your buyer’s finest quotes, tied together with your finest worth merchandise. In the event you’re a B2B enterprise, have a testimonial from probably the most distinguished shopper in your profile.

Hedley & Bennett, a restaurant put on firm, options buyer evaluations and testimonials on its homepage. 

company profile example: hedley&bennett

10. Embrace a name to motion.

This is not necessary, but it surely’s a pleasant contact to your organization’s profile. What would you like the readers to do after studying the profile? Go to your department, try your web site, or name you? Merely embrace it on the finish of your profile. This brings us to our final step.

11. Add your organization’s contact info.

This is without doubt one of the most important components of the corporate profile. Embrace all of the potential methods your prospects can attain you. This may occasionally embrace however just isn’t restricted to; social media profiles, web sites, telephone numbers, fax, electronic mail, and bodily tackle.

Be sure that it is seen to anybody who reads your organization profile.

Firm Overview Template

Now that now we have gone by way of all the required steps you should create an organization profile, it is time to put all that into motion. Right here is an easy firm overview template that can make it easier to get began.

Our Story

[Company name] was based in [Year], and now we have completed a lot through the years. To create a world the place [ the solution your business solves] has at all times been our objective.

Our Founder and CEO [Name] was impressed to start out this firm by [ one or two sources of inspiration].

At [Company Name], we encourage our neighborhood to [ a positive statement related to your brand].

Meet our Workforce

[Photo] [Name] [Job Title]

[Photo] [Name] [Job Title]

[Photo] [Name] [Job Title]

Our Mission, Imaginative and prescient & Values

Mission

Our objective is to supply our clients with one of the best [ service or product] at the absolute best market value with out compromising high quality.

Imaginative and prescient

To be probably the most dependable [ service or product] supplier and improve [what your product or service does].

Core values

[List your company’s core values]

What Our Prospects are Saying

[Insert customer’s testimonials]

Contact Data

Location

Web site URL

Social Media Pages

Cell Quantity

Firm Profile Examples

1. Starbucks

Company Profile Examples: Starbucks

Starbucks’ firm profile has all of it — its mission, background story, merchandise, retailer ambiance, and even folklore concerning the title. Better of all, they handle to tug off sounding real and grandiose. I do not know many different espresso shops that would declare that their mission is “to encourage and nurture the human spirit.”

Starbucks’ firm profile is a implausible instance of a retailer with a typical family product: espresso. Starbucks managed to face out from the competitors by way of its mission and values.

2. Wales Bonner

Company Profile Examples: wales bonner

If your organization has an thrilling and mental historical past, you may take into account making a profile like Wales Bonner’s. It begins with an impactful assertion: “Wales Bonner proposes a definite notion of cultural luxurious that infuses European heritage with an Afro Atlantic spirit. Launched by Grace Wales Bonner following her commencement from Central Saint Martins in 2014, the label is knowledgeable by broad cultural analysis and embraces a multiplicity of views.”

After sharing the model’s mental background, it describes the proprietor’s journey in constructing the corporate, ranging from the time she was a university scholar, in addition to the accolades she has obtained by way of her ingenuity in design. With stability of picture and textual content, the timeline serves as a reminder of Wales Bonner’s stability and development.

3. Diehl Group Architects

Company profile example: Diehl Group Architects

For each cleanliness and ease-of-use, check out Diehl Group Architects’ firm profile. The online web page makes use of clickable containers to separate subjects, permitting customers to decide on which topic they’d prefer to be taught extra about.Moreover, your complete design mirrors the corporate’s function, together with the web page’s background, which shows a flooring plan.

4. Bloomberg

Company Profile Examples: bloomberg

Customers use video as an integral a part of their journey with manufacturers, so that you may think about using a compelling video to convey your organization’s story as Bloomberg does in its firm profile.

Bloomberg’s profile proves the corporate is aware of its viewers as a result of they provide fast statistics and hyperlinks to different areas of the location, equivalent to Careers and Tech. Whereas different companies may do nicely in providing a artistic, long-form story, Bloomberg’s typical demographic is probably going extra analytical.

5. Nike

Company profile example: NikeYou may get a way of Nike’s two major functions nearly immediately — health, individuals, and inclusion.

While you land on its web site, you are greeted by a daring assertion:  “Convey inspiration and innovation to each athlete* on the earth.” The asterisk implies, “In case you have a physique, you’re an athlete.” As you scroll, you may see info on its inside range and inclusion initiative, international neighborhood impression, and sustainable enterprise program, with little or no point out of its merchandise.

Nike’s firm profile portrays a bigger, grander imaginative and prescient, compelling an viewers to consider in its model earlier than buying a product.

6. Seattle Cider

Company Profile Examples: seattle cider

Seattle Cider Firm’s profile is minimal and engages viewers by way of compelling animations that reveal the corporate’s cider choice. The web page flows seamlessly and offers crucial info concerning the product earlier than displaying the corporate’s mission and values. This profile is an efficient instance of an organization that understands its customers’ considerations (on this case, high quality components), and addresses these points whereas nonetheless displaying character and aptitude.

7. Delta

Company profile example: Delta

Delta’s web page is well-organized by matter and showcases the corporate’s values, together with efforts to have interaction with the neighborhood and promote sustainability. It contains temporary meta-descriptions under every class, and the design permits customers to click on by way of to be taught extra. Total, Delta’s firm profile is easy and uncluttered however contains all the required info to reveal why it’s distinctive. 

8. Roam Loud

Company profile example: Roam Loud

Roam Loud’s firm profile is a superb instance and inspiration for any model that has a private story. It’s easy but efficient, beginning with a pleasant greeting, “Hey there!” and ending with an inventory of values. In between, the founder clearly states why she created her model and why its existence is essential to her and potential consumers. 

9. MAD Architects

Company profile example: MAD Architects

MAD Architects’ firm profile is a superb instance of simplicity and informativeness. The profile isn’t shy concerning the agency’s accomplishments and lets readers dive deeper into the agency’s exhibitions, lectures, awards, and publications, all seen on completely different tabs on the identical web page. By leaning into a powerful model voice and giving particulars about its service, clients have the knowledge they should determine for themselves. 

If what you are promoting is a frontrunner in your area, take into account creating one just like MAD Architects. 

10. Topicals

Company Profile Examples: topicals

Topicals is a skincare firm that gives merchandise and schooling to assist individuals goal and study flare-ups. It has a one-of-a-kind about us web page that’s interactive and offers a enjoyable expertise for website guests. 

While you land on the web page, you instantly see a number of interactive playing cards, the primary of which includes a description of its mission. When you’re completed studying about its function, you’ll be able to be taught extra concerning the firm by clicking on the opposite playing cards, or just choosing the knowledge that’s most related to your wants.

Examples of Firm Descriptions

Listed here are some examples of firm descriptions that improve their organizations’ firm profile.

1. HubSpot

Company description example: HubSpot

On HubSpot’s profile web page, you’ll discover a temporary description of the corporate’s mission and what it does. In only a few phrases, HubSpot explains that the corporate’s objective is to assist companies develop by way of its specialised inbound software program.

2. Landed, Inc.

Company description example: landed, inc.

Landed, Inc’s About Us web page begins with a short description that explains why it exists: “Shopping for a house is greater than a milestone, it’s a key to constructing a powerful monetary future.” From there, it talks about its mission, the way it helps individuals purchase properties, and a short firm historical past and outline. 

3. H&H Wealth

example company description: h&h wealth

Within the “Why Zaneilia” web page of its web site, the founding father of H&H Wealth briefly introduces what she believes in and encourages her clients to stroll the journey together with her. She additionally makes a promise to her shoppers, setting expectations and the tone for the service she’ll ship, serving to her and her enterprise come throughout as a accomplice moderately than a vendor.

4. Dope Espresso

Company description example: dope coffee

Dope Espresso goals to bridge the hole between espresso, hip hop, and tradition to uplift the Black neighborhood. Its web site describes the corporate’s historical past and mission, however a single line stands proud as a strong and impactful description of its enterprise to take inspiration from: “We’re Dope Espresso Firm, and we’re altering the world one cup of espresso at a time.”

5. Authentique Company

Company description example: authentique agency

Authentique Company offers the proper quantity of knowledge upfront to explain what it’s and its mission and values — leveraging the ability of id in model campaigns that replicate cultural identities moderately than erasing them. It’s an excellent instance of learn how to shortly and succinctly get your message throughout to website guests. 

6. The Cru

Company description example: the cru

The Cru is a service that connects members with like-minded ladies to gas private {and professional} development. It makes use of an “Our Story” web page as an organization profile, the place the founder particulars how she fashioned the group and the way she owns “Cru” (a play on the phrase “crew”). This abstract is a testomony to the worth of the service. The “letter from the founder” model additionally feels very private and welcoming.

7. H.J Russell & Firm

Company description example: h.j. russel & company

H.J Russell & Firm opens up its description with its historical past and specialties: “H. J. Russell & Firm, based over 70 years in the past, is a vertically built-in service supplier specializing in actual property growth, building, program administration, and property administration.” It additionally makes its values clear within the final sentence, so that you get a snapshot of the corporate’s key proposition and management standing in only a few sentences. It additionally contains crucial numbers that inform individuals of its experience, from the variety of tasks accomplished to the properties it manages. 

8. Carol H. Williams

Company description example: Carol H. Williams

Carol H. Williams, an promoting company, doesn’t have an “about” web page or a proper firm description. Nevertheless, it shows a snapshot of what the corporate is all about on its “Workforce” web page. It emphasizes its core values and makes use of stylish language (“#squadgoals”) to ascertain that it retains up with the present traits.

9. Cafe Con Libros

Company description example: cafe con libros

Cafe Con Libros doesn’t have an about us web page, but it surely does have an organization description that clearly explains its mission and values in two brief sentences: “Cafe con Libros (espresso with books) is an Intersectional Feminist neighborhood bookstore and low store. Via our alternative of books, programming, and nice espresso, we endeavor to create a vibrant neighborhood house the place everybody; particularly womxn-identified folx, really feel centered, affirmed and celebrated.” 

10. Customized Collaborative

Company description example: custom collaborative

Customized Collaborative helps no/low-income immigrant ladies construct entrepreneurship expertise that assist them achieve sustainable trend. Its about us web page options important need-to-know info for anybody trying to them for help, considering donating to the trigger, or just trying to be taught extra concerning the enterprise. 

Firm Profile Templates

Company Profile Template

Obtain These Templates for Free

  • Firm title
  • Established date
  • Bodily tackle per location
  • Contact info

About Us / Our Story / Our Starting

On this a part of the corporate profile, you will want to incorporate a short introduction to your organization, together with the place, when, and by whom the corporate was based, the corporate’s mission assertion, and/or the corporate’s imaginative and prescient and function. You do not essentially have to incorporate services or products on this part but, however focus in your larger that means, and the way you stand out from rivals as a substitute. Inform your story in a compelling means. As an example, HubSpot begins their About Us part with, “Greater than ten years in the past, we had a imaginative and prescient — an inbound world”. HubSpot would not point out their merchandise till additional down the web page.

If you wish to add your organization historical past in a extra compact means, take into account including an organization timeline, like this one:

Company Profile Template: Company History

Obtain This Template

Our Mission / Values

Right here, you should say what your organization stands for on a bigger scale. You’ll be able to state your final objective, and your hopes in your services or products. Check out these inspiring firm imaginative and prescient and mission assertion examples for concepts. This is an instance:

Company Profile Template: Mission & Values

Obtain This Template

Our Workforce

Present an image or temporary paragraph describing your tea.You’ll be able to give attention to management, or present an evidence of your organization’s tradition. In the end, this part ought to assist customers perceive how your staff can uniquely serve them.

Company Profile Template: Meet the Team

Obtain This Template

Our Product / Providers

Describe a high-level overview of what your product is, and the way you hope it’ll positively impression the person’s life. You’ll be able to hyperlink to a Product web page if crucial, so maintain this part comparatively common.

Begin Your Firm Profile As we speak

There are just a few parts that may contribute to a stellar firm profile, and by adhering to a template, you’ll be able to construct one shortly and successfully.

Editor’s Notice: This put up was initially printed in January 2019 however has been up to date for comprehensiveness.Discover videos, templates, tips, and other resources dedicated to helping you  launch an effective video marketing strategy. 

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