10 of the Finest Promotional Product Movies Ever


The proper video can increase a product’s visibility and push it to its audience. Due to this fact, entrepreneurs will need to have a agency grasp of a product video and how one can create an distinctive one.

That will help you create a video that showcases your product’s distinctive options and shines a lightweight in your model, we are going to discover what a product video is and how one can craft one.

What’s a product video?

A product video explains and visually reveals a product‘s tangible advantages. Lots of these movies emphasize a product’s distinctive options. Nonetheless, one factor differentiating a great product video is its capability to exhibit the way it solves issues.

As a rule, outstanding product movies embody the next:

  • Participating dialogue and narration
  • Lengthy sufficient to completely clarify the product and its advantages however brief sufficient to maintain the viewer’s consideration
  • Professionalism, with out being “stuffy.”
  • Empathy and relatability

Product Movies for Advertising: Why They’re Vital

Audiences spend, on common, about 19 hours every week watching movies on-line, whether or not on platforms like YouTube, TikTok, Instagram, or Fb. Astonishingly, individuals watch a billion movies a day on Pinterest.

So, it‘s secure to say audiences get pleasure from movies and discover them partaking sufficient to spend lengthy intervals watching them. Video is a superb strategy to seize your viewers’s consideration and excitingly showcase your product’s makes use of.

Moreover, product movies can clarify a product in-depth and set off feelings in a method a written product description cannot.

Learn how to Create Product Movies

Listed below are some suggestions and methods for creating an excellent product video.

1. Embrace context.

Present your services or products in use or resolve an issue generally confronted by your viewers. For instance, paper towel firm Bounty’s Twitch-themed product video advert exhibits a bunch of players enjoying an intense online game.

When one of many players by accident knocks over his drink together with his pc mouse, he makes use of Bounty to shortly collect up the spill earlier than it might injury his gaming gear.

The video exhibits a situation the place a Bounty paper towel could be most useful and the way shortly the product can clear up the spill.

2. Do not simply present your product — speak about it!

Movies displaying a product wanting photogenic in opposition to a reasonably backdrop could be eye-catching, however they should convey extra about how the product works or what makes it distinctive.

When making a product, go in-depth and speak about its distinctive options, the story behind it, or – on the very least – how one can use it. The next product video varieties are glorious codecs for a product show-and-tell:

  • Demos: Present the product in motion as somebody makes use of it.
  • Tutorial: Display to your viewers how one can use the product.
  • Explainer: Clarify how a product works and inform the story of the way it got here to be.

3. Customise your video.

Embrace parts in your product video that ties it to your model. You are able to do this by together with the model’s emblem or coloration scheme related to the corporate.

Different parts can embody utilizing the identical host, spokesperson, track, or motif in each video.

4. Preserve your viewers in thoughts.

Your product movies have to relate to your viewers and their experiences. So, showcase your merchandise in situations that apply to your goal demographic.

For instance, Glossier’s make-up and skincare firm motto is “We make merchandise impressed by actual life.”

To push this message, the corporate’s product movies usually come as “Get Prepared with Me” movies (GRWM for brief). The ladies of their movies get up within the morning and present viewers how they apply Glossier merchandise earlier than beginning their day.

5. Do not fearmonger.

Don‘t scare individuals into buying your product by making it appear to be they’re lacking out or one thing horrible might occur in the event that they don‘t use it. As an alternative, give attention to the advantages of your product and what it might add to a client’s life.

6. Have enjoyable.

Inject some humor and character into your product video. Doing so will make your video extra thrilling and showcase your model’s identification. It should additionally assist your product stand out from opponents.

7. Embrace a name to motion.

Viewers should know the way, the place, and when to purchase your product. Embrace a name to motion saying, “Purchase at the moment by calling ____.” For call-to-action examples, click on right here.

10 Promotional Product Movies That Make You Wish to Purchase

1. Microsoft Floor Professional 9 that includes Bri Corridor

Microsoft collaborates with content material creator, influencer, and artist Bri Corridor to reveal the Floor Professional 9’s options and makes use of.

In her TikTok video, Bri makes use of the Floor Professional to digitally draw herself as a superhero. Bri speaks to viewers casually, explaining how the product’s light-weight and moveable construct permits her to attract wherever she needs and maintain her work readily available.

It is easy and useful to fold influencer advertising into your product movies. Influencers can introduce your product to their viewers and present distinctive methods to make use of it.

Within the case above, Bri exhibits artists how the Microsft Floor Professional 9 could be an inventive instrument.

2. Smashbox All the time On Liquid Lipstick that includes Champagne Becca

In a product video for its All the time On liquid lipstick, make-up firm Smashbox collaborated with TikTok content material creator Champagne Becca. Within the video, Becca exhibits how the product stays on after consuming a burger.

If you happen to’ve ever worn lipstick, then you realize conserving your lipstick after consuming something is a virtually unattainable activity. Smashbox is aware of its viewers and the frequent downside they cope with, leading to a useful and relatable product video.

3. JW Pet Cat Catnip Mister

TikTok content material creator Abram Engel makes movies testing numerous cat toys on his cat Kurt.

The video beneath exhibits how Kurt reacts to JW’s product, Catnip Mister, which lets off a mist of catnip and comes with an extended cat toy to encourage play. The product video additionally exhibits Abram going via the method of assembling and activating the toy.

Abram’s video is a superb instance of displaying a product in motion.

 4. Scrub Daddy’s New Grill Brush

Scrub Daddy, a cleansing product firm, launched its new grill brush with a product video utilizing the model’s signature chaotic and humorous fashion. Like Scrub Daddy, be happy to make use of humor and informal language to have interaction your viewers.

The video humorously explains how one can use the product and its distinctive options.

5. Fenty Magnificence’s Tender Matte Powder Basis Tutorial

Fenty Magnificence founder and pop star Rihanna hosted a YouTube tutorial displaying off the model’s powder basis and how one can use it.

Rihanna takes a enjoyable, playful strategy to showcase the product and even does a bit of pleased dance on the of the video when her look comes collectively. Once more, a bit of character goes a great distance.

6. Pixel Pill Opinions by Marques Brownlee

Marques Brownlee offers a radical evaluate of the Google Pixel Pill.

What makes this product video completely different from others is that he shares an anecdote in regards to the historical past of tablets and the way the pill market has modified, giving viewers better context behind Google’s new product.

The YouTuber particulars the pill’s design, options, and execs and cons. As Marques speaks, viewers are proven a close-up of the product.

7. Samsung’s ViewFinity S9 Introduction

You don‘t all the time want a voiceover, influencers, or character to make your product video stand out. Typically, you possibly can let the product converse for itself. Samsung’s product video for the ViewFinity S9 has no verbal dialogue.

As an alternative, it introduces two graphic designers and follows them as they use the product’s completely different options for his or her challenge. The product video stands out because of its visually gorgeous video, catchy music, and storytelling.

8. Keith Lee Meals Opinions

 TikTok content material creator Keith Lee is thought for his trustworthy, humorous, and relatable meals critiques. Within the video beneath, Keith companions with Wingstop to evaluate the restaurant chain’s Marvel-inspired “secret” flavors. 

Keith’s product video proves you do not all the time want high-end gear, particular results, or music to make a video pop. In his case, his real response and awe of the meals’s flavors are sufficient to generate buzz. 

 9. Apple’s MacBook Air 

 Apple’s product video for MacBook Air consists of completely different designers, engineers, and consultants from Apple explaining numerous points of the laptop computer.

Much like Samsung’s product video, Apple’s consists of prime quality visuals and thematic music to maintain viewers intrigued. 

10. Purina Pet Meals 

The video would not present a particular Purina product, nevertheless it takes viewers (and schoolchildren) behind the scenes of making Purina pet meals.

To construct belief along with your audience, have your product video take them behind the scenes to point out the science, thought, and course of that goes into creating your merchandise. 

All of the product video examples above transcend simply giving details about the merchandise; additionally they embody character, humor, and relatability. In your subsequent product video, take into consideration your viewers and their frequent downside or want.

Then consider how one can present your product fixing their downside or fulfilling their wants. Do you need to accomplice with an influencer, present the product in motion, or give a tutorial? Or do you need to strive all three?

Creativity is significant in creating the proper product video on your model, irrespective of the strategy you select, and now you will have a number of examples for inspiration.

Editor’s observe: This publish was initially revealed in October 2017 and has been up to date for comprehensiveness.

Discover videos, templates, tips, and other resources dedicated to helping you  launch an effective video marketing strategy. 



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