10 Survey Electronic mail Examples I Love (for Your Inspiration)


I not too long ago had a pleasing expertise at an area restaurant. Everybody I interacted with was pleasant, the service was quick, and my meals was wonderful.

Not lengthy after I received house, I noticed an e mail from the restaurant within the inbox. It was a request to take a survey to inform them about my expertise. And I used to be greater than thrilled to share my constructive suggestions.

As a bonus, I used to be additionally entered to win a present card only for sharing my opinion.

For companies of all industries and sizes, sending surveys is crucial. Surveys inform all the pieces from buyer expertise to product ideation to advertising and marketing technique. However it is advisable to be sure you’re distributing them the precise manner.

→ Download Now: The Beginner's Guide to Email Marketing [Free Ebook]

Whether or not you wish to accumulate knowledge for market analysis or run a buyer satisfaction survey, selling your survey in an e mail is a direct strategy to generate responses.

Beneath, I compiled a listing of one of the best survey e mail examples I’ve acquired from corporations. I additionally broke down the profitable components of those emails and created a template so that you can ship your survey e mail.

The Finest Survey Emails: 10 Examples to Copy

To seek out one of the best survey e mail examples, I scoured my inbox. Why? I needed to see surveys that received an precise buyer (me) to open the e-mail and reply to the survey.

And since survey emails come in several shapes and kinds, I’ve organized them into the next classes:

  • Rewards-based.
  • Time-based.
  • Requesting assist.
  • Embedded.
  • Survey reminder.

Listed below are my favourite survey emails that landed in my inbox and the weather I believe it’s best to emulate in your following emails.

Rewards-Primarily based

1. Birdy Gray

Topic line: Your likelihood to win $1,000!

I discovered myself on the Birdy Gray web site loads final yr (shout out to my fellow 2024 brides) and finally grew to become a buyer, so, naturally, I ended up on their e mail advertising and marketing record.

The bridesmaid gown firm not too long ago despatched a survey to its record that provided an opportunity to win an Amazon present card value $1,000.

Birdy Gray is aware of that asking for suggestions means asking folks to take outing of their days (10 minutes, to be actual) so that they get proper to the purpose.

The physique copy is brief, and the reward is bolded to emphasise the potential winnings you might get by finishing the survey. I additionally admire how large and clear the CTA button is.

What I favored: $1,000 is some huge cash for anybody, however this reward is particularly attractive for brides whose funds could also be taking successful from planning a marriage.

2. Contra

Topic line: $500 in your ideas on pricing 🤑

This survey e mail instance from Contra leads with the reward. Making “$500” the very first thing folks see within the e mail’s topic line is an effective way to seize subscribers’ consideration instantly.

I additionally just like the personalization and clarification for why they’re operating a survey — to assist them construct a product that “will get you paid what you’re value.” As a freelancer, that is music to my ears.

Contra is a device for freelancers, and so they make that clear in all of their messaging, together with this survey e mail.

What I favored: The graphic within the e mail’s physique is eye-catching and on-brand with Contra’s total type. Extra importantly, the picture hyperlinks to the survey.

That is an thrilling strategy to immediate subscribers to take the research, particularly contemplating it poses a query.

Time-Primarily based

3. H-E-B

Topic line: Inform us what you suppose – 3 min survey

When you’re unfamiliar with H-E-B, it’s a Texas-based grocery chain. Final yr, Meals & Wine even named it one of the best grocery store within the US.

And I’ve received to say, the shop’s e mail advertising and marketing is as prime tier as its nationwide rating. I store at H-E-B weekly, each in-store and curbside, and I obtain this survey e mail after each curbside order pickup.

Within the topic line, it’s smart to let subscribers know that the survey shouldn’t take greater than three minutes to finish. The physique copy is evident and easy, too.

It begins with a query to get you considering, then prompts you to take the survey to assist them enhance your future journeys to the shop.

What I favored: The grocery retailer sends this survey e mail earlier than I depart the car parking zone, growing the probabilities that I’ll reply whereas my expertise is on my thoughts.

4. Quince

Topic line: Query for you

Whereas the topic line for this e mail from Quince doesn’t explicitly say how lengthy the survey will take, to me, it’s implied. Once I learn the topic line, “Query for you,” I count on to reply one fast query.

The complete e mail is brief and candy, from the topic line to the physique copy. It even consists of an opportunity at a reward for finishing the survey: a $50 present card.

In my expertise, present playing cards are a wonderful strategy to entice clients to finish your survey.

What I favored: This e mail virtually seems to be like a private e mail from a co-worker once I see it in my inbox. Some folks could not like this as a result of it doesn’t stand out as a lot as different model advertising and marketing emails, however I admire the simplicity.

Requesting Assist

5. Superpath

Topic line: 🚨 We’d like your assist: Our annual wage survey is stay

There are a handful of conditions the place I believe it’s applicable to make use of the pressing alarm emoji (your retailer’s 20 % off sale is just not one in all them), and this e mail from Superpath suits the invoice.

Superpath is a membership neighborhood and an unbelievable useful resource for the content material advertising and marketing trade.

Yearly, they launch a wage survey that helps content material entrepreneurs (full-time workers and freelancers like myself) perceive market charges and negotiate higher pay.

To conduct this survey, Superpath wants knowledge from the neighborhood, and so they ship emails just like the one above to generate responses.

What I favored: Superpath is community-driven, so it is smart to be clear when asking the neighborhood for assist. In spite of everything, the survey outcomes will probably be informative for neighborhood members, so we’re blissful to contribute.

6. Spindrift

Topic line: Your concepts, our subsequent taste. Assist Spindrift create the subsequent large factor!

As an alternative of asking for suggestions, glowing water model Spindrift took their survey e mail additional by asking clients to assist them select which flavors so as to add to their lineup.

Placing your clients within the driver’s seat creates a way of pleasure. Utilizing “your concepts, our subsequent taste” within the topic line is a compelling strategy to improve e mail open charges.

When you’re a fan of the model, collaborating on this survey could be a enjoyable strategy to become involved and have a voice within the model’s future merchandise.

What I favored: Reasonably than providing an opportunity to win a present card or a big sum, Spindrift reductions your subsequent buy for finishing its survey.

This assured reward ensures respondents get one thing in return for the time spent offering suggestions.


7. Wave

Topic line: Would you suggest Wave?

Wish to improve the variety of responses to your survey? Embedding your survey inside the e mail makes it even simpler for purchasers to reply as a result of it reduces the steps they need to take to take part.

Take the survey e mail I acquired from my invoicing software program, Wave.

For starters, I like that it’s customized with my first identify. Second, it’s a simple e mail asking me to rank how seemingly I’d suggest Wave to a pal.

While you click on on Wave’s embedded survey, it hyperlinks to a survey touchdown web page the place you may add extra detailed suggestions earlier than you submit your response:

What I favored: As a Wave person, I can inform that this e mail survey got here from the platform as a result of the branding is constant.

This familiarity reassures me that the survey is legit and never spam and that Wave cares about the way it presents itself to its clients.

8. Mangools

Topic Line: Mangools wants your assist!

Mangools, an search engine optimisation device I used to make use of, despatched this survey e mail to gather suggestions from former clients. The message is brief and to the purpose, however you may reply to the survey instantly because it’s embedded within the e mail.

The query on this e mail is simply one of many survey questions. Clicking on the embedded survey query results in the entire eight-question survey on Typeform.

On common, persons are prepared to reply between seven to 10 questions when finishing a survey, so this survey from Mangools hits the candy spot.

What I favored: Apart from the comfort of the survey being embedded within the physique of the e-mail, I favored how fast it was to reply. This survey solely took me a few minute to finish (one minute lower than the estimated time they listed!).

Survey Reminder Emails

9. Accounting Immediately

Topic line: Your reminder to take our survey

The primary line of this e mail from the publication Accounting Immediately sums up precisely why you will need to ship a survey reminder: all of us get busy.

Emails get misplaced in folks’s inboxes, particularly emails from manufacturers, so it’s a good suggestion to ship a number of reminder emails for surveys that have to be accomplished by a selected date.

This survey reminder e mail presents a easy message and nudges clients to take their survey.

The e-mail additionally outlines the other ways to take the survey — both click on the CTA button or copy and paste the survey hyperlink in your browser — and what respondents will obtain for his or her time.

What I favored: This was the primary time I’d seen an non-compulsory donation in lieu of a present card for collaborating in a survey. If you recognize your clients are charitable, this might be a wonderful strategy to encourage survey responses.

10. Adobe

Topic line: Reminder: Sam, Adobe wants your suggestions

Right here’s one other survey reminder e mail from Adobe I discovered in my inbox.

I discover reminder emails like this one useful as a result of, oftentimes, I miss the unique e mail. The topic line grabs my consideration through the use of my identify and refreshes my reminiscence concerning the survey.

The physique of the e-mail begins with a personalised introduction after which describes why they’re amassing suggestions. I additionally like how Adobe used bullet factors to stipulate the potential prizes for collaborating.

Bulleted lists are a lot simpler to scan if you happen to’re skimming an e mail.

What I favored: As a continual worrier and overthinker, I admire the reassuring message on the backside of this e mail.

Adobe lets subscribers know that in the event that they full the survey, they’re robotically entered into the drawing and may ignore the reminder e mail.

The right way to Write a Survey Electronic mail (+Template)

After analyzing survey emails from my inbox, listed here are the weather I’ve discovered work finest. I’ve additionally included a template you can copy in your subsequent survey e mail.

Topic Line

The aim of selling your survey in an e mail is to generate responses, so the topic line is arguably crucial half. Provide you with a survey e mail topic line that entices your clients to not simply open the e-mail but in addition take the survey.

When brainstorming topic traces, think about what your aim is. Do you wish to accumulate suggestions to make their expertise higher? Are you searching for function concepts in your product?

Emphasize how vital your clients’ enter is by asking for his or her assist in the topic line.

In case your aim is to get as many responses as potential to extend your pattern measurement, you’re in all probability providing a reward. On this case, spotlight the reward in your topic line.

In my expertise, seeing a financial reward in an e mail’s topic line makes me open it instantly.


Personalization begins with addressing your clients by identify, but it surely goes past that. Your surveys will produce extra particular and helpful outcomes in case you are sending them to the precise folks.

Use segmentation to create completely different surveys for various situations. For instance, within the survey e mail instance from Mangools that I shared above, the survey was despatched to former clients.

Amassing suggestions from people who find themselves not clients of your product helps you perceive why folks left and what you can do to enhance your product or convey clients again.

Physique Copy

A survey from HubSpot discovered that 10-14 minutes is the ideally suited size for a survey. Issue this in thoughts when writing your e mail physique copy — you don’t wish to add extra time to the expertise if you happen to don’t need to.

Preserve your message brief and easy. Let your clients know that you simply’re searching for suggestions and the way it will profit them. Bonus factors if you happen to may give them an estimate for a way lengthy the survey will take them to fill out.

Survey CTA

After you’ve satisfied clients to open your survey e mail, the subsequent most vital factor is the survey CTA. You wish to make it as straightforward as potential for purchasers to take your survey, so don’t disguise the hyperlink or bury the lead.

Add a transparent and easy-to-find CTA button to your physique copy. Or, higher but, embed your survey into the e-mail.

Emphasizing the Reward

When you’re providing a reward for taking the survey, wrap up your e mail with a reminder of what the reward is. Emphasize the reward through the use of a daring font or a graphic so it stands out if persons are skimming their emails.

Sending a Reminder

When you want responses or suggestions by a sure date, plan to ship at the least two reminder emails. Construction one as a follow-up to your authentic survey e mail and one other as a “final likelihood” to reply.

Even when your survey doesn’t must be accomplished by a sure date — for instance, if you happen to accumulate buyer suggestions on an ongoing foundation — it doesn’t damage to remind clients to share their ideas.

Survey Electronic mail Template

Hello [First Name],

Your opinion is effective to us. To assist us enhance your expertise, we put collectively a brief survey so that you can share your ideas. It shouldn’t take multiple or two minutes, tops!

The most effective half? You’ll be robotically entered for an opportunity to win a $100 present card.

Please submit your response by 2024-03-06T12:00:00Z to be entered into the drawing.


[Your Team]

Sending Your Survey

Survey emails are a necessary a part of buyer analysis. When you’ve deeper information about your clients, their opinions, and their needs or wants, you may tailor all the pieces out of your advertising and marketing to your merchandise to them.

In my expertise, the survey emails that I used to be almost definitely to take grabbed my consideration with a stable topic line, provided a reward and made it fast and simple to take part.

When sending your survey over e mail, keep in mind the important components of e mail construction.

Your topic line must be attractive and customer-focused, the reward (if you happen to’re providing one) is emphasised, and the CTA to take the survey have to be simple and simple to search out.

New Call-to-action


Please enter your comment!
Please enter your name here