11 Methods the Buffer Workforce and Neighborhood are Utilizing Tags


There are few issues that spark as a lot pleasure as having the ability to manage something and every part by shade. It’s a straightforward and visible approach to lay issues out, and on the planet of content material and social media, staying organized is without doubt one of the greatest methods to maintain on high of planning. That’s considered one of many causes that so many people at Buffer have been trying ahead to including tags to our Buffer posts. These useful, color-coordinated tags are like a breath of contemporary air for anybody trying so as to add some visible group to their content material creation and planning.

Learn extra about our newest characteristic: Tags

There are many methods to make use of this new characteristic inside Buffer to maintain scheduled posts and concepts all grouped collectively. For inspiration, we gathered up use instances from each the beta customers who’ve been serving to us check this characteristic and the Buffer staff.

(P.S.: Be part of Buffer’s open beta anytime and pop over to our neighborhood to tell us what you consider the most recent options.) 

With that, listed below are 11 methods to make the most of this stunning new characteristic to its fullest potential, 5 instantly from our staff and neighborhood. 

As with many issues in life, we will all have entry to the identical issues however use them solely in a different way. Tags is a type of options in Buffer. The fantastic thing about tags is that they’re versatile and customizable to how your mind works and the way you need to see your content material, concepts, and posts. Listed below are just a few ways in which our staff and neighborhood are already utilizing tags: 

To arrange submit concepts and drafts by matters 

Essentially the most easy manner to make use of tags is to arrange social submit concepts and drafts by matter or kind of submit.One in all our beta testers, Andrea of Andrea Likes Birds has been utilizing tags for simply this over the previous couple of weeks since she’s had entry to the characteristic. “I’ve tags for journeys I’ve taken, the place I need to maintain the posts grouped as a location-based story. I take advantage of tags to ID particular forms of posts, like posts for particular days or focuses, and even by the kind of hen!” (How stunning are Andrea’s concepts and tags under? 🤩) 

Buffer’s Workers Product Supervisor, Brandon Inexperienced, has taken the identical method. “I’m utilizing Tags to arrange submit concepts (and drafts) by matter, principally for LinkedIn content material.” He’s organized his posts based mostly on whether or not they’re product-focused content material, distant work content material, work-life stability, and some different matters. 

Right here’s a glimpse of Brandon’s tags: 

To trace submit efficiency in analytics 

Buffer’s Social Media Supervisor, Mitra Mehvar, has been utilizing tags to get analytics reviews for particular posts “so I can get a greater take a look at how content material is performing and make any adjustments if wanted.” That is a straightforward manner for anybody to maintain shut tabs on efficiency for numerous forms of posts or matters of posts. Right here’s the view Mitra is when she’s monitoring the efficiency of our Open Books content material

To arrange AI prompts 

Tami Oladipo, a Content material Author at Buffer, additionally occurs to be considered one of our teammates who’s probably the most educated about AI. She’s shared her method for collaborating with AI prior to now and has been utilizing tags to “type the customized AI prompts I share within the Social Media Publication” as a result of she says, “it helps separate it from my extra random spurts of writing within the Concepts part.” 

To arrange posts based mostly on content material pillar 

If in case you have actually particular social media objectives, you might need damaged down your content material into content material pillars. That’s what Kirsti Lang, a Content material Author at Buffer has finished. “I’m utilizing tags to arrange all my posts and concepts by content material pillar, within the hope of pinpointing what kind of content material resonates probably the most on every platform. I’m simply beginning out with this new system, so I’m trying ahead to digging into the analytics for every tag as I submit extra on every of the pillars!” 

To differentiate between concepts for various accounts 

One other manner to make use of tags is to distinguish between content material concepts for various accounts in addition to matters. Nathan Nannenga, a Senior Product Supervisor at Buffer, additionally runs a small enterprise outdoors of labor and makes use of tags to hurry up his course of for scheduling new content material. “I take advantage of tags to assist type the content material I need to submit on completely different channels for my small enterprise. When it’s time to schedule one thing new, it makes discovering content material for that channel a snap, as I’ve received a sortable repository of concepts and content material able to go.” 

I do the identical — I’ve posts for private accounts but additionally for a podcast account that I run, and utilizing tags, I can shortly distinguish between these concepts and filter them once I’m batch-creating content material based mostly on the account I’m creating content material for. 

Right here’s what my tags appear to be: 

There are tons extra methods to make use of this new characteristic as effectively. A couple of concepts we’ve had as a staff are: 

  • Collaboration: You should utilize tags to work extra effectively along with your staff. Tag concepts from completely different teammates, add a standing if a submit must be reviewed, or add different context like “ready on imagery” to any content material inside Buffer. 
  • Repurposing: Clearly mark content material that may be added to your Buffer queue once more with a tag like “evergreen” or “month-to-month” for content material to repurpose and share each month. This helps guarantee your greatest content material will get repeated visibility.
  • Monitor content material sources: In case you’re curating content material from completely different sources, tags can assist you monitor and credit score the unique creators or web sites. You’ll additionally have the ability to see in analytics if content material from particular sources is performing higher than others. 
  • Localization: In case your viewers is world, tags can assist you type content material based mostly on area or language, making certain localized content material reaches its supposed viewers.
  • Monitoring objectives: You might need a number of objectives on your social content material, engagement, model consciousness, net visitors — you would assign a tag to every aim and just be sure you’re each creating content material throughout your entire social media objectives but additionally monitor the efficiency of that content material later in your analytics based mostly on the tag. 
  • Combine with Zapier: Buffer has a strong integration with Zapier. A method to make use of the combination is to attach a platform the place you retain content material concepts and have these robotically added to Buffer as effectively with the proper tag. For instance, I’ve a database in Notion I maintain of quotes from articles and books, I can join it to Buffer by way of Zapier in order that anytime I add a brand new quote to that database, it’s added as an thought to Buffer with the tag “quotes.” 

Suppose we missed a good way to make use of tags? Go away a remark under with how you employ it, and we would add it to this weblog submit. 😉


Please enter your comment!
Please enter your name here