By Sean Tinney July 6, 2023
Are you on the lookout for a game-changing technique to captivate your e-mail subscribers and increase your advertising and marketing efforts? Look no additional than video e-mail advertising and marketing!
Incorporating a video in your emails has the ability to mesmerize and have interaction your subscribers in ways in which conventional text-based emails merely can’t match.
As people, we’re naturally drawn to visuals, and movies present a visually compelling and immersive expertise that may go away a long-lasting impression. The info helps this, viewers say they keep extra info (95% of a message) after watching a video.
So are you able to embark on this thrilling journey of video e-mail advertising and marketing?
Then it’s time to unlock the ability of movies to attach, interact, and convert your e-mail subscribers like by no means earlier than. So seize your popcorn, sit again, and prepare to find the magic of video e-mail advertising and marketing!
However first, let’s outline what video e-mail advertising and marketing is…
What’s video e-mail advertising and marketing?
Video e-mail advertising and marketing is just incorporating movies into your emails. Video advertising and marketing is a strong option to join with individuals on a deeper stage. And, as we’ve already talked about, individuals love watching movies to study a model or subject.
Usually, movies are displayed in emails just like the one under from Niice:
Whereas movies received’t play throughout the inbox as a result of Web Service Supplier restrictions, displaying a thumbnail just like the one above tells a viewer immediately that it’s a video.
So as to watch, viewers might want to click on the thumbnail picture and watch the video from the internet hosting platform.
12 Inventive methods to make use of movies in e-mail advertising and marketing
From product demonstrations and buyer testimonials to behind-the-scenes glimpses and academic tutorials, the probabilities are limitless in the case of leveraging movies in your e-mail advertising and marketing campaigns.
Listed here are my picks for essentially the most inventive methods to make use of movies in emails.
1 – Present ’em the way it’s performed
Would you relatively learn a step-by-step course of for getting began or have somebody information you thru that course of.
For me, that’s a simple query. Watching a video permits me to see first hand what to do.
Shopify features a tutorial video serving to new customers arrange their first retailer.
2 – Get prospects excited a few product
Use movies to showcase your services or products in motion.
Present the way it works, spotlight its options, and reveal the advantages to have interaction your viewers.
Jot Espresso shares a colourful and thrilling video highlighting their product and the other ways you can also make espresso.
Right here’s the video they add to their e-mail.
3 – To have fun particular events or vacation greetings
Create personalised movies to ship festive greetings or have fun particular events along with your subscribers. This provides a private contact and strengthens the connection along with your viewers.
After males’s shaving firm Harry’s celebrated three years, they despatched an e-mail to their prospects the place their worker’s learn precise buyer critiques (I’m assuming they had been precise, some had been fairly on the market).
Take a look at the video for your self:
4 – To coach
Ship invaluable information and insights to your subscribers via informative video tutorials, demonstrations, or professional interviews, making complicated ideas extra accessible and interesting for a extremely impactful studying expertise.
This advertising and marketing agency included a video educating their shoppers on tips on how to use key phrases of their content material technique. The aim for this e-mail was to assist their shoppers with search engine marketing and to additional set up themselves as thought leaders.
5 – Spotlight how superior you might be
Embody video testimonials from glad prospects so as to add credibility and social proof. Spotlight the challenges your prospects face, how your product/service helped them overcome these challenges, and the outcomes they achieved.
You need to use your Google critiques to tug these testimonials.
Listening to actual individuals talk about their constructive experiences will be extremely persuasive.
6 – Getting began
Welcome new prospects with open arms and assist them get began seamlessly by incorporating a useful onboarding video into your welcome e-mail sequence. Information them via the preliminary steps, reveal key options, and supply suggestions to make sure they’ve a easy and profitable expertise along with your services or products.
Airtable features a fast 2 minute video exhibiting new customers precisely tips on how to get began with their platform.
This video helps new customers perceive these first key steps wanted to begin utilizing Airtable. Test it out:
7 – Promote your most up-to-date YouTube movies
Promote your newest YouTube movies by leveraging the ability of the feed aspect in AWeber.
With this characteristic, you may routinely pull within the thumbnails, video names, descriptions and extra out of your YouTube channel, creating visually interesting and interesting e-mail content material that showcases your most up-to-date movies and entices subscribers to click on and watch.
That is a simple option to improve your video view. See how we used it within the backside of this e-mail.
8 – Occasion recap
Relive the thrill of your latest occasion by incorporating a video recap into your e-mail advertising and marketing. Take your subscribers on a journey, highlighting key moments, speaker highlights, and attendee testimonials, permitting them to expertise the occasion’s power and worth firsthand, even when they couldn’t attend in individual.
All of your prospects could not be capable of attend an occasion, so allow them to know all of the thrilling, educated info they missed. OnBrand determined to recap every of their occasions. This technique is an effective way to create FOMO (the concern of lacking out) and is an effective way to extend attendance at future occasions.
9 – Month-to-month summaries
Wrap up every month with a dynamic video in your e-mail advertising and marketing, offering a abstract that highlights your newest product releases.
Interact your subscribers with a visually charming recap that showcases your progress and units the stage for an much more thrilling releases within the coming months.
Ahrefs offers a month-to-month product roundup to all their prospects. These emails all the time begin with a video, however all of them embody a written abstract of product releases.
10 – PSA
Interact your viewers with a compelling public service announcement message that conveys important info, educates, and evokes motion, amplifying the influence of your message and elevating consciousness for the trigger.
When the pandemic hit just a few years in the past there was a variety of concern and uncertainty particularly when it got here to air journey. So as a substitute of a plain textual content e-mail, the CEO of AmericanAirlines despatched a video e-mail to replace their prospects.
11 – Share a hit story
Carry your buyer success tales to life via movies in your e-mail advertising and marketing. Showcase the journey and achievements of glad prospects, permitting their genuine experiences to resonate along with your viewers and construct belief in your model, finally inspiring others to realize related success.
Adbeat does an ideal job transitioning from a hit story right into a video present the steps that buyer device to extend their outcomes.
12 – Summarize your e-mail or weblog
Make your content material extra participating and simply digestible through the use of video in your e-mail advertising and marketing to create brief summaries or highlights of your e-mail or weblog posts.
We despatched an extended format e-mail to our subscribers however we acknowledged that folks devour content material in several methods, so we embody a video highlighting to key advantages of that e-mail.
Advantages of video emails
Movies maintain the ability to extend e-mail engagement, however there are such a lot of different advantages for including movies to your e-mail messages. Listed here are the highest advantages for together with a video in your emails.
Greater click-through charges
Movies may also help seize consideration, conveying messages extra successfully, and engaging viewers to have interaction along with your content material.
Improve gross sales
By making a extra immersive and persuasive expertise, showcasing services or products in motion, can lead to viewers making a purchase order.
Saves you time
As a substitute of writing an extended e-mail, summarize your message in a video.
They improve the probabilities that your e-mail is likely to be shared. Humorous, quirky movies work nicely for this.
Right here’s an ideal instance from males’s shaving firm, Harry’s.
Rising your e-mail record
Detailing why somebody ought to enroll, and what they’ll get out of your record
Constructing a relationship
A behind-the-scenes video helps you join along with your viewers
Evoking a sense
The sensation you permit your viewers ought to hook up with your purpose. If you need your viewers to take motion and do one thing (like add a video into an e-mail), maybe the sensation you’re going for could be “motivated,” since you’re utilizing your video to hook somebody’s curiosity and encourage them to do one thing.
If you wish to have your movies shared rather a lot, you would possibly wish to evoke a sense of “delight” as a substitute. You would possibly even discover that you just wish to evoke a mix of emotions as a substitute of just one.
The right way to add a video to your advertising and marketing e-mail?
With a good e-mail advertising and marketing device like AWeber, together with movies in e-mail is extremely simple.
In case your device has a drag and drop editor, all it’s worthwhile to do is drag the video aspect into your message editor, embody the hosted video’s hyperlink, and voila! All that’s left to do is press ship.
Get began with video e-mail advertising and marketing
Now that you just’re outfitted with the information of video e-mail advertising and marketing, it’s time to take motion and revolutionize your e-mail campaigns. Don’t let this impactful technique go to waste – begin implementing video emails to drive exceptional outcomes.
Start by figuring out alternatives in your present e-mail campaigns the place video can add worth and improve your messaging.
Are you able to harness the potential of video emails? Begin creating, sending, and changing immediately!