13 Main Auto Influencers Your Model Must Know About in 2024


Efficient social media influencer advertising collaborations have been serving to manufacturers generate extra gross sales and a better ROI. You can even determine and associate with appropriate automotive influencers to achieve extra publicity in your model.

Questioning how influencer advertising will help manufacturers within the auto business?

The fitting social media influencers will help you join together with your viewers straight and have interaction people who find themselves prone to be genuinely thinking about your merchandise.

Many automobile manufacturers resembling Jeep, Volvo, Subaru, and Ferrari are already driving success with prime automotive influencers. Equally, you’ll be able to too.

All you want is to determine the correct automotive influencers in your model. The genuine voices of those social media influencers will help you widen your model’s attain and likewise impression the shopping for selections of your audience.

Disclosure: This content material could include just a few affiliate hyperlinks, which implies in case you click on on them, I’ll get a fee (with none further price to you).

The Most Widespread Automotive Influencers You Can Companion With

Let’s check out 13 main automotive influencers who will help you execute profitable social media influencer advertising campaigns.

Automotive Influencer #1: Tim Shmee

Tim Burton, popularly often known as Tim Shmee, began the model, Shmee150, in January 2010. He travels the world to cowl unique occasions and movie among the greatest luxurious automobiles.

It began when Tim acquired an opportunity to drive two model new luxurious automobiles, a Lamborghini LP670-4 Superveloce and a Ferrari 458 Italia.

He created a brief movie of those two automobiles, which obtained an incredible response. This led to the creation of his Shmee150 empire.

This automotive influencer created his YouTube channel in 2006 and at present, he has greater than 2.32 million subscribers.

tim shmee automotive influencer

Picture by way of YouTube

Tim enthusiastically indulges in automobile adventures resembling highway journeys and automobile rallies. That’s as a result of he enjoys filming them and creating participating movies for his viewers.

In his movies, Tim shares his private and trustworthy experiences in regards to the automotive business.

Authenticity helps him join together with his social media followers in a greater manner and likewise permits him to draw new subscribers and followers.

In case you are within the automotive business, you can even observe his Instagram account, which already has over 1.5 million followers.

Automotive Influencer #2: Dan

Dan is an automotive influencer and motor vlogger. He creates vlogs to share his motorbike driving experiences together with his YouTube followers. He’s equally energetic on Instagram too.

You could find his official Instagram account by the title, @diwd_official. Dan updates his followers about his upcoming movies there and likewise shares photos of unbelievable cars and luxurious automobiles.

He has greater than 319K followers on his Instagram profile.

dan automotive influencer

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His YouTube channel, Do It With Dan, has greater than 1.27 million subscribers. Dan began his YouTube channel in 2013 and his first ever video was titled, “Wheelie Observe With Dan.”

dan youtube automotive influencer

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Automotive Influencer #3: David Patterson

David is an automotive influencer, gamer, and automobile fanatic who runs his YouTube channel by the title of ThatDudeinBlue. He began the channel in September 2011 and posted his first ever YouTube video in June 2012.

In his YouTube movies, this automotive influencer talks about his opinions on varied cars and critiques new automobiles.

Along with this, he additionally likes to share reside gameplay movies together with his subscribers. David has greater than 1.18 million subscribers on his YouTube channel.

david patterson automotive influencer

Picture by way of YouTube

David additionally maintains an energetic Instagram account with 262K followers. Apart from posting thrilling photographs of automobiles, he additionally makes use of his Instagram profile to inform his followers about new movies.

david patterson instagram automotive influencer

Picture by way of Instagram

Automotive Influencer #4: Matt Farah

Matt Farah is a automobile fanatic, filmmaker, and automotive influencer.

He hosts The Smoking Tire podcast, which is a weekly, 90-minute radio present masking the automotive business. Matt shares behind-the-scenes experiences of testing automobiles throughout the podcast.

In case you are a automobile fanatic, it’s essential to take heed to his podcast episodes. The Smoking Tire ranks within the prime three within the Automotive class on iTunes.

The friends he invitations are normally consultants from the automotive business, engineers, Hollywood stunt drivers, and stand-up comedians.

All the friends sit collectively and share their private, unfiltered, and uncensored experiences. And so they function unique automobiles such because the Audi R8 4.2 Supercharged,  Ferrari 458 Italia, and 2011 Shelby GT500.

Matt additionally runs a YouTube channel by the identical title, TheSmokingTire. Launched in 2009, his channel has greater than 1.04 million subscribers. And it’s the final vacation spot to search for automotive adventures and video critiques.

matt farah automotive influencer

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His Instagram account, @thesmokingtire, has greater than 294K followers. He shares his private tales, photographs from automobile occasions and rallies, and updates about his new movies.

matt farah instagram automotive influencer

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Automotive Influencer #5: Seb Delanney

Seb Delanney is enthusiastic about automobiles and likes to doc his journey and journey tales together with his followers.

This French automotive influencer just lately launched his YouTube channel, Seb Delanney Fr. However he already has over 248K subscribers.

The primary video he posted was on, “Porsche Boxster Spyder | Higher Than The Cayman GT4 ?!.” It managed to achieve greater than 40K views.

seb delanney automotive influencer

Picture by way of YouTube

Initially, he created movies in English however now he prefers to movie his movies in French. Seb additionally collaborates with fellow automotive influencers and YouTubers resembling Tim Shmee.

Apart from YouTube, Seb additionally makes use of Instagram actively. His Instagram account, @sebdelanney, has 288K followers. He likes to share his ardour for automobiles by spectacular photographs in his Instagram posts.

seb delanney instagram automotive influencer

Picture by way of Instagram

He’s additionally the Co-Founding father of BnGet, which organizes a contest and presents an all-inclusive, extravagant, luxurious vacation for its winners.

Automotive Influencer #6: Krispy

Chris Petruccio began his YouTube journey in 2012 by reviewing Apple merchandise resembling telephones, audio system, and instances. He rapidly realized his love for social media and video making.

Steadily, he developed a ardour for the automotive business. This automotive influencer travels around the globe to go to and canopy varied automobile exhibits. Together with automobiles, Chris is equally enthusiastic about images and videography.

krispy automotive influencer

Picture by way of YouTube

He has greater than 500K followers on his YouTube channel, Krispy Media. His Instagram account, @krispy, has 238K followers. He leverages the 2 social media platforms to share photographs and quick movies of automobile exhibits.

krispy instagram automotive influencer

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Chris can be the Founder and CEO of Krispy Media. You may store his merchandise merchandise resembling tees, hoodies, stickers, equipment, and prints.

Automotive Influencer #7: Rob Dahm

Rob Dahm is a sports activities automobile skilled, entrepreneur, and a well-liked YouTuber. He owns a 7-figure empire, Laptop Works Inc, an organization that gives IT options and providers to small companies.

This automotive influencer has immense information of automobiles and is passionate in regards to the automotive business. Rob takes delight in displaying off his most prized possessions, a Mazda RX-7 and a Lamborghini.

He leverages his YouTube channel, Rob Dahm, to showcase his auto adventures. He began this channel in 2008.

rob dahm automotive influencer

Picture by way of YouTube

Together with movies about automobiles, he additionally likes to create and share participating entrepreneurial movies on his YouTube channel.

This Michigan automotive influencer has 955K subscribers on YouTube and he’s additionally fairly energetic on Instagram (287K followers).

rob dahm instagram automotive influencer

Picture by way of Instagram

Automotive Influencer #8: Rob Ferretti

Rob Ferretti is a lover of fancy, elegant, and quick automobiles. This automotive influencer owns a group of unique, multi-dollar automobiles.

He helped discovered a million-dollar firm, Gotham Dream Vehicles, which gives unique automobiles for hire. You could find his rental automobile shops within the prime areas of the US together with Miami, New York, and Los Angeles.

He created his YouTube channel, superspeedersRob, in 2007. He creates wonderful automobile movies and shares his experiences together with his 801K subscribers.

rob ferretti automotive influencer

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He’s additionally energetic on Instagram and shares content material beneath the title, @robferretti. He leverages this visible social media platform to share spectacular pictures that seize his automobile adventures.

Until now, he has posted 3K+ posts and has 81.3K followers.

rob ferretti instagram automotive influencer

Picture by way of Instagram

Automotive Influencer #9: Kyle Lindsey

As a toddler, Kyle Lindsey spent most of his time at his father’s automobile dealership, which drove him into the world of cars.

That’s how he began his YouTube channel, Saabkyle04, in 2007, and step by step turned an automotive influencer. His channel has greater than 1.3 million subscribers.

kyle lindsey automotive influencer

Picture by way of YouTube

He regularly posts in-depth tour movies of recent automobiles and likewise posts about dealership startups. What makes him stand out from the remainder, is his authenticity.

Kyle creates unbiased and trustworthy assessment movies, that are a precious useful resource for all automobile patrons on this planet. The automobiles he critiques range from ultra-exotic ones to classics, and all freshly-launched automobile fashions.

He was additionally featured in {a magazine} known as Automotive and Driver. And he’s an avid Instagrammer with 45.8K followers on his Instagram account, @saabkyle04llc.

kyle lindsey instagram automotive influencer

Picture by way of Instagram

Automotive Influencer #10: Damen Knight

Damen Knight is an automotive influencer who loves automobiles. He created his YouTube channel, Damen Knight, in 2012.

A assessment video he posted by the title, “Evaluate of the 2015 Lexus RCF,” in 2018 managed to achieve greater than 34K views.


damen knight automotive influencer

Picture by way of YouTube

He has greater than 3.7K subscribers on his YouTube channel and 17.3K followers on Instagram. You may search for genuine automobile critiques and spectacular photographs on his social media profiles.

damen knight instagram automotive influencer

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Automotive Influencer #11: Troy Sowers

Troy is a curious Pennsylvanian automotive influencer who’s intrigued by airplanes, bikes, automobiles, and primarily all the things that may be pushed. He’s equally fascinated by easy and unique automobiles, starting from MotoGP to Formula1.

Troy began his YouTube journey in 2008 and as of now, he has greater than 109K subscribers to his channel, Troy Sowers.

He regularly creates participating content material for automobile patrons about muscle automobiles, tuner automobiles, unique automobiles, suggestions and tips, and how-to movies.

He’s an enthusiastic automotive influencer, who loves particulars. Due to this, he based Element Lab, which primarily focuses on detailing, high-end paint correction, and ceramic coatings.

troy sowers automotive influencer

Picture by way of YouTube

With 47.6K social media followers, Troy can be energetic on Instagram beneath the title, @troysowers. In his Instagram posts, he likes to share photographs that showcase his automobile adventures, detailing, and automotive adventures.

troy sowers instagram automotive influencer

Picture Supply – Instagram

Automotive Influencer #12: Magnus Walker

Magnus is a automobile fanatic and automotive influencer who likes to journey and meet new folks.

Since childhood, he was fascinated with Porsche, particularly the 911 mannequin. So, he began gathering the classic 911 mannequin of Porsche and customizing them.

He created his YouTube channel, Magnus Walker, in 2011 and has greater than 67.5K subscribers now. He likes to share his Porsche customizations and different automobile adventures together with his viewers.

magnus walker automotive influencer

Picture by way of YouTube

Resulting from his ardour for Porsche, he based City Outlaw Store, which produces the very best high quality automotive attire motivated by the classic Porsche 911.

Additionally they supply different merchandise merchandise resembling baseball caps, hoodies, T-shirts, and stickers.

He’s additionally equally energetic on Instagram and has greater than 767K followers.

Enjoyable truth: There’s a documentary known as, “City Outlaw,” based mostly on Magnus’ life and his love for Porsche. It was showcased throughout the 2012 Raindance Movie Pageant.

The documentary helped him get featured in Jay Leno’s Storage (2017), the online game – Want for Pace (2015), and The Joe Rogan Expertise (2015).

magnus walker instagram automotive influencer

Picture by way of Instagram

Automotive Influencer #13: Mike

Mike is a YouTuber, automobile lover, and automotive influencer. He created his YouTube channel, Avenue Pace 717, in 2015. He now has 1.2 million subscribers.

He purchased his first automobile, a 1989 Chevy Silverado, when he was simply 16 years outdated. His second automobile was a 1992 Single Cab Brief Mattress Chevy.

Now he proudly owns automobiles resembling a 1993 Volkswagen Corrado VR6, a 2019 Corvette ZR1, a 2500HD Duramax Diesel, an 800 HP C7 Z06, and a 2017 McLaren 570S.

On his YouTube channel, he primarily posts automobile assessment movies and likewise creates movies in collaboration with different automobile fanatics resembling Tony Sowers.

mike automotive influencer

Picture by way of YouTube

Mike actively makes use of Instagram as @streetspeed717. He posts and shares wonderful photos of his automobile adventures together with his 444K followers.

He additionally leverages Instagram to replace his followers about his upcoming automobile adventures.

mike instagram automotive influencer

Picture by way of Instagram

Who’s the Greatest Auto Influencer?

It’s necessary that you simply group up with the correct automotive influencers in your model’s influencer advertising objectives.

The listing of social media auto influencers talked about above will certainly aid you to determine influencers within the automotive business who is usually a good match for what you are promoting and social media marketing campaign objectives.

Have you learnt of some other main automotive influencer who needs to be part of this listing? In that case, please be happy to say them within the feedback beneath.


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