13 TikTok Analytics Instruments to Enhance your Technique in 2024


When advertising and marketing your model on TikTok, you wish to maximize your potential attain and total efficiency. One of the best ways to do that is thru holding an in depth eye in your TikTok analytics—monitoring your hottest movies, analyzing your viewers demographics and utilizing your findings to adapt your technique. TikTok analytics instruments offer you extra full perception into the effectiveness of your advertising and marketing technique.

Learn on to seek out out which TikTok analytics instrument will work finest to your staff—and the way to decide on the precise one.

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What’s a TikTok analytics instrument?

A TikTok analytics instrument is a software program that permits manufacturers and creators to get a more in-depth have a look at how their TikTok presence is performing. Your TikTok analytics shares particulars like:

  • High movies
  • Video views
  • Viewers demographics
  • Video engagement

Analytics assist you get a transparent understanding of in case your TikTok advertising and marketing technique is working or if it is advisable to make modifications to raised attain and resonate together with your viewers. A TikTok analytics instrument can current you with this knowledge.

What to search for in a TikTok analytics instrument

There are numerous totally different TikTok analytics instrument choices on the market—we’re masking 13 totally different ones inside this text. So how do you determine which instrument will work finest for your small business?

Listed here are three key options to ensure your TikTok analytics instrument has so it might probably assist maximize your technique.

Development evaluation

One essential a part of sustaining a related and thrilling TikTok technique is staying on prime of common TikTok developments. Understanding what’s trending improves your possibilities of going viral on the platform and reaching a large viewers with a single video.

This implies you’ll need an analytics instrument that offers you the total scope of what’s trending. This fashion, you possibly can simply leap on developments whereas they’re sizzling, growing views and staying related.

Streamlines reporting

Analytics platforms make it simpler to get the total scope of your account’s efficiency. You may have a look at a single dashboard the place all your metrics are in a single place. Better of all, many TikTok analytics platforms can help you export your knowledge, making social media reporting a bit of cake.

Hashtag monitoring

A principal aspect of your technique ought to revolve round TikTok hashtags. Hashtags can enhance your place on the For You Web page and may also help your movies present up in search outcomes. With 40% of Shoppers utilizing TikTok as a search engine, that is extraordinarily essential for growing your attain.

Discover a TikTok analytics instrument that may assist you with hashtag monitoring so you already know the perfect and most related hashtags to incorporate alongside every of your movies.

Need to get a greater view into your TikTok efficiency? Discover the precise TikTok analytics instrument to your model. We’ve bought 13 of the perfect choices proper right here.

1. Sprout Social

Sprout Social is an all-in-one social media administration platform that gives quite a few options—TikTok analytics being only one. Sprout Social can be utilized to create a birds-eye-view of your complete social media plan, regardless of which platforms you’ve gotten a presence on.

A screenshot of TikTok analytics tool Sprout Social's website

Hyperlink your TikTok account to your Sprout Social account and monitor all your social platforms in a single easy-to-navigate dashboard. Take a look at charts and graphs together with your analytics knowledge in a single place, making it simple to grasp how your technique is performing and put collectively your month-to-month experiences.

Screenshot of Sprout Social's TikTok Profiles view demonstrating TikTok analytics.

Key options:

  • Construct customized experiences so that you’re together with the precise metrics and knowledge which can be essential to your small business.
  • Separate paid and natural analytics to seamlessly embrace in experiences.
  • View your leads to totally different graphs so you possibly can simply see what the numbers imply.
  • Entry your analytics overview, viewers demographics and engagement knowledge out of your TikTok.

Pricing: Begins at $249/month. Strive free for 30 days.

2. Native TikTok Analytics

TikTok’s native analytics are utterly free to make use of for anybody—creator and enterprise accounts alike—who has printed a minimum of one TikTok video to their account. They’re accessible on each the cellular app and on desktop, enabling customers to view their analytics of their most well-liked format.

TikTok's four primary analytics sections: overview, content, followers and LIVE. The sub-categories are highlighted at the top with a red box. Red arrows point to the followers, content and LIVE sub-categories for emphasis as well.

Key options:

  • Get entry to 4 principal sections of analytics: Overview, content material, followers and dwell movies.
  • Study what your prime video content material so you possibly can create extra movies that resonates together with your viewers.
  • Entry knowledge about your dwell movies should you often dwell stream.

Pricing: Free to make use of.

3. Socialinsider

Socialinsider is one other social media administration instrument that gives a number of totally different options—TikTok analytics being considered one of them. Socialinsider permits its customers to watch metrics like views, engagement, follower progress and extra, whereas additionally giving them entry to data like historic content material developments and top-performing content material.

A screenshot of TikTok analytics tool Socialinsider's website

Key options:

  • Examine your TikTok metrics over time by viewing historic knowledge to seek out developments inside your personal content material.
  • Uncover your hottest classes of content material so you possibly can simply create extra that resonates together with your viewers.
  • View charts and graphs together with your TikTok metrics to interpret their meanings.

Pricing: Beginning at $82/month.

4. Loomly

Loomly permits manufacturers and businesses alike to research their social media efficiency, create and schedule content material, handle on-line campaigns and conversations, and collaborate amongst their staff. Loomly affords instruments for quite a lot of social media platforms, TikTok included.

A screenshot of TikTok analytics tool Loomly's website

Key options:

  • Measure your video content material’s efficiency in actual time to see which movies are hottest.
  • Use publish labels to simply categorize your content material based mostly on kind or marketing campaign.
  • Automate analytics experiences to make your reporting course of even smoother.

Pricing: Begins at $32/month.

5. Brand24

Brand24 is an AI social listening instrument constructed to assist manufacturers monitor their on-line presence, their rivals and their viewers. Brand24’s TikTok analytics is of a special type. As an alternative of monitoring your personal efficiency, you need to use this instrument to trace model mentions, business conversations, competitor efficiency and extra.

A screenshot of TikTok analytics tool Brand24's website

Key options:

  • Monitor your mentions feed to see what individuals should say about your small business on TikTok.
  • Observe the quantity of discussions round your model to preemptively plan for potential disaster administration.
  • Discover the highest business influencers you need to be working with on TikTok.

Pricing: Begins at $79/month.

6. Social Champ

Social Champ is a social media administration instrument that helps its prospects publish social media content material, handle their content material calendar, analyze their efficiency and interact with their viewers. Customers can join every of their platforms to this instrument, together with TikTok.

A screenshot of TikTok analytics tool Social Champ's website

Key options:

  • Get downloadable PDF and PPT exports of your TikTok analytics to share together with your staff.
  • Keep watch over weekly and month-to-month outcomes to seek out patterns and enhance your technique.
  • Uncover your top-performing posts so you possibly can create extra content material that your viewers loves.

Pricing: Free account for as much as three social accounts. Paid plans begin at $26/month.

7. Pentos

Pentos is a TikTok analytics instrument, plain and easy. Its complete goal is to assist manufacturers and creators observe their rivals, discover the perfect audio clips to make use of, hop on developments and enhance their total TikTok efficiency.

A screenshot of TikTok analytics tool Pentos's website

Key options:

  • Entry an in depth listing of every week’s prime trending audio clips to incorporate in your movies.
  • Observe your rivals’ efficiency so you possibly can see the way you arise in opposition to them.
  • Export your TikTok knowledge to compile into your month-to-month social media experiences.

Pricing: Begins at $99/month.

8. Exolyt

Exolyt is one other instrument that was created solely to assist manufacturers and creators get a greater grip on their TikTok accounts. This instrument is ideal for analyzing your content material in addition to monitoring developments, conversations, influencers and extra all throughout TikTok.

A screenshot of TikTok analytics tool Exolyt's website

Key options:

  • Uncover the day’s prime hashtags so you possibly can embrace trending tags in your video captions.
  • Get insights into your model sentiment on TikTok so you already know your fame on the app.
  • Entry viewers demographics and metrics concerning your TikTok efficiency.

Pricing: Free restricted account out there. Paid plans begin at $330/month.

9. Iconosquare

Iconosquare is an analytics instrument at its core, serving to social media entrepreneurs monitor their presence throughout quite a few social media platforms like TikTok. Different options embrace publish scheduling, social listening and social media inbox administration.

A screenshot of TikTok analytics tool Iconosquare's website

Key options:

  • Create customized dashboards so that you’re solely met with the metrics that imply probably the most to your small business.
  • Monitor engagement to find which content material your viewers loves finest.
  • Simply export your outcomes to compile into your month-to-month, quarterly or yearly report.

Pricing: Begins at $49/month.

10. Keyhole

Keyhole is one other complete instrument that’s solely devoted to social media analytics and serving to manufacturers monitor their on-line efficiency. Whereas manufacturers can entry publishing and scheduling instruments, most options embrace social listening, historic development monitoring, influencer monitoring and the like.

A screenshot of TikTok analytics tool Keyhole's website

Key options:

  • Measure your accounts over time to get correct historic knowledge and development evaluation.
  • Discover optimum posting instances to additional enhance your total attain and presence.
  • Get deeper insights into your viewers and what they wish to see from you.

Pricing: Begins at $89/month.

11. Rival IQ

Rival IQ is one other social media analytics instrument good for serving to manufacturers monitor their on-line presence throughout quite a few social media platforms—in fact, with TikTok being considered one of them. On prime of providing a wealth of analytics instruments as a part of its common subscription, Rival IQ additionally affords free reporting and benchmarking instruments for entrepreneurs.

A screenshot of TikTok analytics tool Rival IQ's website

Key options:

  • Use the hashtag analytics instruments to seek out the perfect TikTok hashtags to make use of in your content material.
  • Conduct complete social media audits to assist alter your technique and enhance efficiency.
  • Get a birds eye view into your TikTok efficiency so you possibly can see prime posts, engagement and extra.

Pricing: Begins at $239/month.

12. Quintly

Quintly is a social media analytics and aggressive benchmarking instrument that helps manufacturers make sense of their on-line efficiency and evaluate it to their rivals. The suite of instruments solely consists of choices for analytics, reporting and extra.

A screenshot of TikTok analytics tool Quintly's website

Key options:

  • Create customized experiences by selecting from greater than 350 metrics that you simply wish to observe.
  • Entry pre-made dashboard templates meant for analyzing totally different outcomes.
  • Use the quick Evaluation characteristic to realize immediate insights into your TikTok efficiency.

Pricing: Begins at $315/month.

13. Sprint Hudson

Sprint Hudson is a social media administration platform that gives a set of various instruments for entrepreneurs, manufacturers and businesses to make use of. Entry instruments like visible AI, social listening, link-in-bio instruments, viewers engagement and analytics.

A screenshot of TikTok analytics tool Dash Hudson's website

Key options:

  • Leverage predictive AI that can assist you discover developments you need to use in your content material planning.
  • Section your content material to simply pinpoint which forms of movies carry out finest.
  • Entry analytics and reporting instruments so you possibly can ditch your spreadsheets for cohesive experiences.

Pricing: Begins at $249/month.

Discover the precise TikTok analytics instrument

What options do you want probably the most entry to? Discover one thing with hashtag monitoring, trendspotting capabilities and the power to work with a number of platforms so you’ve gotten all your social media advertising and marketing knowledge in a single place.

Sprout Social might be the right possibility to your model. When you’re excited by making an attempt our TikTok analytics instrument, join a free trial right this moment.


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