15 Suggestions Each Instagram Content material Technique Must Thrive


Is your Instagram content material lackluster and failing to draw new followers to your web page?

You’re not alone.

Many enterprise homeowners really feel misplaced when attempting to create a rock-solid content material plan on Instagram, however it doesn’t need to be rocket science.

This weblog will have a look at 15 prime tricks to take your Instagram content material technique to the subsequent stage.

Let’s go!

Be happy to skip to the part you are most taken with:

3 pillars of an Instagram content strategy

The three pillars of an Instagram content material technique

Instagram has turn out to be one of the highly effective social media platforms for companies. With greater than 2 billion lively customers, it provides an excellent alternative for manufacturers to advertise their services in a visually interesting means.

Instagram has more than 2 billion active members

However to benefit from this platform, it’s not sufficient to only submit any content material. As a substitute, you want a well-planned Instagram content material technique that aligns together with your viewers and follows tried-and-true content material requirements.

Listed here are 3 pillars of a profitable Instagram content material technique: 

Pillar #1: High quality

Instagram is a visible platform, and the standard of your visuals performs an important function in attracting and retaining followers. So ensure your visuals are prime quality and visually interesting.

How will you get high-end visuals?

  • When you’ve got one out there, use a high-end digital camera or knowledgeable photographer to seize pictures and movies.
  • Use high quality enhancing instruments like Adobe Lightroom.
  • Use confirmed design instruments like Canva or Submit Planner’s Content material Studio

Keep in mind to remain on model. Use colours, fonts, and kinds that replicate your model’s character and aesthetics whereas retaining high quality excessive.

Pillar #2: Consistency

Consistency is vital in relation to constructing your model id on Instagram. Consistency means a number of issues:

  • Constant high quality
  • Constant posting frequency (common posting as an alternative of randomly)
  • Constant model voice

Preserving this stuff constant will help you construct belief together with your viewers.

Develop a content material calendar and keep on with it to make sure you’re posting frequently.

A good way to ascertain higher posting consistency is to plan your calendar via Submit Planner, which may schedule or routinely submit your content material on the proper time for you.


For those who keep constant, you’ll sign to Instagram that your content material is value selling and also you’ll get extra engagement.

Pillar #3: Relevance

Lastly, your content material ought to be related to your model and your viewers.

In different phrases, it ought to educate, inform, or entertain YOUR followers as an alternative of focusing on your entire Instagram viewers.

To perform this, strive the next:

  • Analysis your viewers’s wants, preferences, and pursuits.
  • Use hashtags and site tags to make your content material extra discoverable by these taken with your area of interest.
  • Collaborate with influencers and different manufacturers in your {industry} to increase your attain and construct credibility.

Keep away from posting content material that doesn’t particularly goal YOUR viewers, and your engagement will skyrocket.

Why scheduling your Instagram content material is essential

Posting nice content material takes effort. You need to discover or create nice content material, AND you must discover the correct time to submit that content material.

That is the place scheduling your Instagram content material is available in. Scheduling permits you to plan your total content material technique to tailor how your content material will likely be delivered to your viewers.

Listed here are 3 essential the reason why you need to be scheduling your Instagram content material.

Save time

Automating and scheduling your Instagram content material can prevent a TON of time. You may plan your posts, captions, hashtags, and visuals forward of time, making it simpler to submit constantly.

With scheduling, you possibly can sit down for an hour or two on a Monday morning, schedule your Instagram content material for the week, after which overlook about it. This frees up your time to concentrate on different elements of your online business.

Scheduling instruments additionally work in your PC or Mac, that means it can save you time in your workflow by not needing to work in your telephone.

Most individuals who use a content material scheduling software like Submit Planner touch upon what number of hours they will save by curating and scheduling their content material with a tailored software!

Submit higher content material

Many Instagram customers know they need to submit each day, however they don’t have a system in place to seek out nice content material each day.

Scheduling fixes that drawback totally by providing you with time to consider the next:

  • What sort of content material it is best to submit
  • When it is best to submit
  • What sequence it is best to submit your content material in (to make the most of seasons and tendencies)

Planning your content material upfront provides you extra management over the standard of your content material.

You may take the time to create high-quality pictures and movies, write compelling captions, and use efficient hashtags that’ll get your content material seen by your target market.

You may as well guarantee your content material is constant together with your model’s voice and tone.

Submit extra constantly

Posting constantly is important for rising your Instagram following and interesting together with your target market. The extra they see your content material, the extra alternatives they’ve to interact with you and comply with you!

By scheduling your content material, you possibly can make sure that you submit on the proper time and frequency.

For those who schedule upfront, you already know that you just’ll submit day by day on the identical time, eliminating the last-minute panic if you nonetheless haven’t determined what to submit.

15 tricks to excellent your Instagram content material technique

Instagram is HUGE.

How big, you ask?

Greater than 95 MILLION pictures and movies are being posted EVERY DAY.

However with a lot content material out there to customers, it may be difficult to get your model observed. That is why having an superior Instagram content material technique is crucial.

And having an excellent content material technique doesn’t occur by chance. It takes planning and tried-and-true methods.

On this part, we’ll cowl 15 foolproof suggestions that can assist you excellent your Instagram content material technique and make your model stand out.

1. Create and submit reels to increase your attain

Instagram launched Reels in 2020 as a solution to allow you to create and edit brief movies as much as 60 seconds lengthy. This format has rapidly turn out to be extremely fashionable and is a good way to achieve a bigger viewers.

Creating partaking Reels takes some follow, however begin out by attempting the next options:

  • Repurpose content material from current weblog posts, podcasts, or longer movies
  • Create a fast “how-to” video to your followers
  • Submit behind-the-scenes movies of your online business
  • Rapidly touch upon {industry} information

Create and post reels

You may as well submit movies of your self responding to buyer inquiries or doing one thing enjoyable and associated to your model.

Be certain your Reels are enjoyable to look at, attention-grabbing, and informative. Maintain the standard excessive, and your followers will repay you with views and engagement.

2. Make your content material extra enticing

To make your Instagram content material extra visually interesting, make sure that each submit you make has attention-grabbing visible parts as an alternative of a boring image.

For a fair larger influence, strive pairing visuals with textual content. For instance, add captions or quotes to photographs or create an infographic.

Additionally, take the time to decide on aesthetically pleasing colours that complement the picture or video.

Lastly, guarantee all visuals are high-quality and don’t seem grainy when considered on a cell machine or pc display screen.

Use a software like Submit Planner’s Content material Studio to create high-quality graphics, even in the event you’re a design novice.

Make your content more attractive

It offers customers with textual content enhancing instruments, inventory pictures, and loads of different design instruments to make sure that you’re in a position to create gorgeous Instagram posts.

3. Differ your content material (with out compromising your voice)

It is best to by no means be afraid to experiment with various kinds of content material, however maintain it consistent with your model’s voice.

For those who’re searching for methods to combine up your content material, submit content material sorts you normally don’t submit. For instance, strive posting an industry-related meme in the event you usually make informative posts.

For those who normally submit about area of interest information, strive a light-hearted submit about certainly one of your staff.

Don’t compromise your model’s voice within the identify of selection, however attempt to submit varied forms of content material so your feed doesn’t get stale.

4. Use user-generated content material (UGC)

Person-generated content material is a good way to humanize your model and present that there are actual individuals behind it.

For those who aren’t satisfied that UGC works, check out the numbers:

  • 79% of shoppers say UGC closely impacts their buying choices
  • 56% of shoppers say they wish to see UGC from their favourite manufacturers greater than every other sort of content material
  • 90% of shoppers say genuine content material is essential to them

Use user-generated content

How do you get UGC?

You may ask your followers for his or her content material and repost it in your web page to offer them recognition. Or, you possibly can seek for hashtags associated to your online business and ask posters in the event you can share their pictures.

5. Curate content material from across the net

Curating content material from across the net is one other solution to present your followers that you’re up-to-date with what is going on on in your {industry}. You may as well share different manufacturers’ posts that complement your model to extend engagement.

If curating content material from different sources appears like quite a lot of work, it’s as a result of it’s. Nonetheless, there are some methods to hurry it up.

The most effective methods to save lots of time curating content material (and truly enhance the standard of your content material as nicely) is to make use of Submit Planner’s Content material Streams.

Curate content from around the web

Content material Streams are collections of the most effective profiles, pages, and communities from across the net that make it simple to rapidly discover content material and add it to your posting schedule.

6. Monitor your earlier posts’ success

Monitoring your earlier posts’ success is crucial to know which posts your followers get pleasure from to maintain them coming again for extra. This will help you tailor your content material and make it helpful to your viewers.

In Submit Planner, you are able to do this within the Historical past tab, which reveals you information for every submit like:

  • When it was posted
  • What number of likes it acquired
  • What number of feedback it acquired

Monitor your previous posts’ success

Analyzing these insights will help you create content material that resonates together with your followers. Moreover, common monitoring also can aid you spot any modifications in your viewers conduct and accordingly replace your posting schedule.

7. Recycle your greatest posts

Recycling your greatest posts is a good way to extend attain and engagement.

This fashion, you’ll maximize the return from every submit with out having to craft new content material. You may as well make sure that any seasonal or well timed posts are up to date with correct info earlier than being shared once more.

Recycling posts helps scale back the general time you spend curating and creating content material with out lowering the general high quality of your content material.

Submit Planner can recycle your greatest content material with a single click on. Use the Historical past tab to seek out out which posts carried out the most effective, then click on the recycle button to routinely add them again into your plan.

8. Control area of interest influencers

Influencers are a good way to increase your attain and join together with your target market. Most of your viewers is already following an important influencers in your area of interest, so retaining your eye on their content material is the proper means to make sure you keep on development.

For instance, in the event you DON’T watch the influencers in your area of interest and also you submit content material that all of them shared weeks in the past, it makes your web page appear old-fashioned.

Keep away from this drawback by placing all the primary area of interest influencers in a Content material Stream on Submit Planner and watching (and generally reposting) the content material they use.

Keep an eye on niche influencers

9. Write higher captions

Writing higher captions is an important a part of your Instagram content material technique. Your captions ought to be inventive, informative, and set up a connection together with your viewers.

Which means you shouldn’t simply write a fast caption with the very first thing that involves your head. As a substitute, it is best to write captions which might be simple to learn and can catch your followers’ consideration.

Attempt the next methods to enhance your captions:

  • Take a couple of minutes to evaluation the captions of your favourite influencers in your area of interest. Use these concepts to enhance your individual captions (with out copying theirs, after all).
  • Ask inquiries to your viewers to spice up engagement.
  • Embody related key phrases so your posts can simply be discovered by customers trying to find content material associated to your area of interest.

10. Use hashtags

Hashtags are an essential a part of any Instagram content material technique.

Utilizing related and fashionable hashtags will help your posts attain a bigger viewers, and even improve engagement with these with related pursuits.

Hashtags can be utilized within the caption, or as feedback on the submit. It is best to make use of only some hashtags which might be associated to your content material. Utilizing greater than 2 or 3 might make your posts look spammy.

Don’t simply guess what hashtags will work greatest to your viewers. As a substitute, it is best to analysis to see what hashtags individuals are utilizing in your area of interest. You need hashtags with some search quantity however not a lot that your submit will get misplaced within the crowd.

11. Schedule your content material upfront

Scheduling your Instagram content material upfront can prevent time and vitality whereas additionally boosting your engagement charges.

By utilizing Submit Planner, you will have the flexibility to plan your Instagram feed upfront so that you just by no means miss a beat.

Merely schedule your posts forward of time, and Submit Planner will routinely publish them in your behalf.

Schedule your content in advance

Which means that you will have extra management over your content material, and you can make sure that your posts are being printed on the optimum instances to your viewers.

12. Observe tendencies in your area of interest

By following tendencies and staying on prime of the newest developments in your area of interest, you possibly can make it possible for your Instagram content material stands out from the gang.

In different phrases, it is best to at all times be researching what subjects are at present fashionable in your {industry}, after which creating content material round these subjects.

Like with influencers in your area of interest, Submit Planner’s Content material Streams are the most effective methods to remain up-to-date on the tendencies in your area of interest. Instagram instruments are indispensable in undertaking this job due to how a lot time they will prevent.

Simply discover a pre-made Content material Stream (or create your individual) that features a few of the main gamers in your area of interest. Then, sustain with what’s happening so you possibly can submit about it later.

13. Get to know your followers

Attending to know your followers is crucial. You should utilize Instagram’s Insights out of your Instagram enterprise account to find their location, age, gender, and different demographics.

Then, take that information and use it that can assist you tailor your content material to swimsuit their preferences. You may as well use it to work together together with your followers on a extra private stage and in ways in which they relate to.

By doing this, you’ll begin to type a relationship together with your viewers which can aid you create content material that resonates with them.

Which implies you’ll get extra engagement!

14. Use interactive posts

Utilizing interactive posts is one other solution to have interaction your followers. In any case, individuals wish to really feel like they’re constructing relationships with the manufacturers and creators they comply with.

What sorts of interactive posts do nicely?

  • Questions
  • Contests
  • Giveaways, polls, and contests.

An awesome place to seek out questions and dialog starters is within the “Submit Concepts” part of Submit Planner. It has tried and true dialog starters which might be positive to work together with your viewers.

Use interactive posts

Folks ought to really feel like your Instagram web page is a software that they will use to get to work together with like-minded individuals. Don’t waste that chance by by no means posting content material designed to work together together with your followers!

15. Submit extra constantly (and on the proper time)

Posting extra constantly is essential to extend your attain and engagement.

How typically must you submit?

Ideally, not less than as soon as per day, however not more than 3 instances per day generally.

You also needs to make sure that you’re posting at instances when your followers are lively on the location. You may determine this out by taking a look at your outdated posts in Submit Planner’s Historical past tab.

Look to see if there’s any correlation between posting time and engagement. Then, use that information to fine-tune your posting instances shifting ahead.

You should utilize Instagram’s analytics to find when your followers are most lively and schedule your posts accordingly.

Regularly Requested Questions

What sort of content material is greatest for Instagram?

The brief reply to this query is that it is determined by your viewers.

Nonetheless, you possibly can ALWAYS be sure that higher-quality content material will carry out higher on Instagram. Be certain your content material appears to be like professionally-made and offers your followers with worth.

What sort of content material sells on Instagram?

For those who’re seeking to promote on Instagram, I extremely advocate utilizing user-generated content material to promote and promote your merchandise. As talked about above, UGC is most popular by 70% of shoppers in relation to making shopping for choices.

What sort of content material goes viral on Instagram?

Instagram is all about worth. The extra worth your content material offers, the extra doubtless it’s that it’s going to go viral. Instagram’s platform rewards profiles that submit helpful content material with extra visibility, which results in extra engagement.

Prepared to begin constructing your Instagram content material straetgy?

Instagram is a troublesome platform so that you can get observed, however it additionally has a ton of alternative (particularly with Reels).

To take your Instagram content material technique to the subsequent stage, ensure to comply with these 15 suggestions. They’re going to aid you create partaking content material to draw followers, improve attain, and obtain your advertising and marketing targets.

What different methods do you employ in your Instagram content material technique? Tell us within the feedback under!


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