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Home Social Media 17 Methods to Get Extra Followers on TikTok in 2023

17 Methods to Get Extra Followers on TikTok in 2023


TikTok is likely one of the fastest-growing social media apps ever—and for good motive. Quick-form video has been taking the social media world by storm, with each manufacturers and creators seeing quite a few viral moments and alternatives to develop their platforms.

Nevertheless, you continue to want the assistance of some good quaint TikTok advertising and marketing—and some actionable ideas that can assist you develop your followers to maximise your viral potential.

All through this text, we’re going to stroll you thru 17 methods to get extra followers on TikTok so you can begin creating content material and fascinating your viewers as we speak.

Why follower development on TikTok is essential

TikTok’s house display screen is damaged up into two totally different feeds: “Following” and “For You.” Whereas the For You Web page is dictated by the TikTok algorithm, the Following feed is full of movies solely from the accounts that consumer follows. This implies, the extra followers you’ve gotten, the extra Following feeds your movies will seem in—and lots of customers do trip between the feeds.

There are methods to get your content material on the For You Web page, however having your video content material seen by those that observe you may also assist your content material go viral, assist you to get extra engagement, and assist flip these followers into prospects.

TikTok is likely one of the solely social media platforms with a feed particularly for individuals the consumer is following, making followers much more invaluable on this platform than others. Uncover easy methods to develop your followers so you may construct an engaged viewers of TikTok customers.

1. Determine your target market

Step one in rising your following on any social channel is to ensure you know who to focus on together with your content material and that you just’re creating content material that your target market will take pleasure in.

There are a number of methods to go about this for rising your TikTok following.

First, contemplate looking at rivals and influencers in your business. What sorts of content material are they posting? Take notes on the preferred movies and use them to provide you with your individual distinctive concepts.

Subsequent, take into consideration the sorts of content material you’ve been publishing in your different feeds. Whereas the content material you publish on TikTok will probably be vastly totally different, you may nonetheless pinpoint some frequent tendencies and content material sorts or concepts that you realize will carry out effectively.

Lastly, merely take a minute to assessment your buyer persona once more and remind your self of their likes and dislikes. What would they wish to see on a platform like TikTok?

Take into account that it’s all trial and error, particularly with a brand new and virally-driven community like TikTok. You possibly can attempt one million several types of movies earlier than you discover the one that actually resonates together with your viewers.

2. Take note of tendencies

Developments are a giant factor on TikTok. Should you’ve perused the platform earlier than, you’ve probably seen a number of movies observe very related outlines or use the identical sound clip. It is because that sort of video is trending, proving its recognition. Attempt to create the same video that is sensible for your enterprise and reap the benefits of related TikTok tendencies.

One of the best ways to find common tendencies is to eat plenty of TikTok content material. Search for recurring tendencies, challenges and sound bytes that you should use inside your individual content material.

You may also head over to the “Search” part of your TikTok app to see trending information and subjects to see if something there stands out at you.

A screenshot of the search screen on the TikTok app

You may also take inspiration primarily based on actual life occasions which are occurring and trending. For instance, one of many largest occasions all through 2023 has been Taylor Swift’s Eras Tour. Small enterprise Sparta Candle Co. created a Taylor Swift-inspired cleaning soap known as “Afterglow,” named after one in all her songs, and made a video about it:

The video ended up going viral, and the group later created a video about how that cleaning soap turned their best-selling product so far inside two days. The impression of utilizing tendencies for content material could be big—particularly for a small enterprise like this one.

3. Create a TikTok problem

One factor TikTok is known for is its varied video challenges, whether or not they’re dances, dares, and many others. As you scroll by means of movies on the app, you’ll probably come throughout a number of totally different challenges. See if any would work on your model or contemplate creating your individual TikTok problem.

There are two essential varieties of challenges: branded challenges and group challenges.

A branded problem is one created and promoted by a model. It’s typically accompanied by a hashtag to assist unfold the phrase.

That’s precisely what MoonPie did right here, with the #MoonPieChallenge. They launched it with their very first video on TikTok and adopted up with a pair extra problem movies.


This was one in all their extra common movies in addition to an excellent introduction to their model presence on the app.

However there are additionally group challenges which are typically created by common TikTokers that manufacturers may attempt to leap on for his or her content material.

One group problem going round is presently the “10 dip make-up problem,” the place make-up artists placed on make-up utilizing 10 dips or drops of every sort of make-up they placed on. Right here’s an instance:

Any such problem is the right one for make-up manufacturers to leap on, giving their tackle the problem utilizing solely their make-up merchandise. Preserve a watch out for challenges like this that make sense on your model to recreate.

4. Embody the proper hashtags

Similar to on Instagram, Twitter and lots of different social media platforms, TikTok hashtags assist customers discover your content material. But it surely’s essential to ensure you’re utilizing the proper hashtags.

One apply we see many individuals make is solely tag all the trending hashtags of their captions. Nevertheless, please don’t do that except these hashtags are literally related to what you’re posting. In any other case, it simply appears spammy.

As a substitute, begin typing in related hashtags when creating your caption to see what number of views these hashtags are getting. And don’t neglect to incorporate the ever-popular #fyp or #foryou hashtags, popularly utilized in an try to get on the For You web page. Whereas the impact of those hashtags on placement hasn’t been confirmed, their widespread use can nonetheless develop the attain of your content material.

A screenshot of TikTok's post publishing screen with autofill hashtags

5. Publish TikTok movies on the proper instances

It’s essential to search out the greatest time to publish on TikTok in an effort to see probably the most attain in your movies. You’ll find this info by heading into your enterprise or creator instruments and trying out your TikTok analytics.

Within the Followers tab, scroll down to search out Follower exercise. Right here, you’ll be capable to take a look at what days and instances your followers are most lively. Attempt publishing your posts simply earlier than the preferred time of that day in an effort to see the most effective outcomes.

A screenshot of the follower data from TikTok analytics

It’s additionally a good suggestion to maintain a log of once you’ve printed content material so you may check totally different instances to pinpoint what works greatest on your model.

6. Leverage music and trending songs

Incorporate common sound bytes in your TikTok movies to assist seize consideration proper from the leap. There are totally different music clips, songs and random audio clips that get reused for related varieties of movies time and again, and utilizing these may help your video’s general efficiency.

Right here’s an instance from Scrub Daddy, utilizing a sound and a video overlay that matches the tune in an effort to create a humorous video.

Top-of-the-line methods to know which sound clips are trending is to constantly eat TikTok content material in addition to take note of what common TikTokers and different manufacturers are sharing. See when you can uncover methods to include common songs into your individual content material to have interaction your viewers.

7. Add closed caption textual content to your movies for accessibility

Social media accessibility must be a key a part of your technique. This consists of issues like alt textual content on photographs and captions on movies. The latter is extraordinarily simple to implement on TikTok. First, you may routinely activate captions (simply ensure you edit them so that they’re correct) or you may even add your individual closed caption textual content overlay.

Right here’s an instance of what this may appear to be:

Many manufacturers will do a little bit of each in order that they will use the textual content overlay so as to add extra context whereas additionally having closed captions that showcase what the individual within the video is saying.

8. Share user-generated content material

If individuals are mentioning your model on TikTok or sharing movies hyper-relevant to your business, ask when you can share that video as effectively! (Whereas giving them full credit score, after all—you may tag the unique creator within the caption.)

Right here’s an excellent instance of user-generated content material from on-line plant retailer The Sill. They’ve re-shared a video of a brand new buyer unboxing one in all their vegetation.


It is a nice method to unfold the phrase about their service, showcase pleased prospects and give individuals an concept of what to anticipate once they order from them.

9. Use the proper hashtags and create partaking captions

Similar to with most social media platforms, your accompanying caption and hashtags can play a giant half. TikTok hashtags may help your movies get extra attain whereas captions could be nice method to supply extra context, add humor or present academic insights.

Visme selected the latter of their video instance beneath, utilizing the caption to share 4 tricks to accompany the video’s content material:


Comarketing partnerships are an excellent efficient method to cross-promote to new audiences and develop your record. Listed below are 4 steps to launch one: 👉 Determine potential companions with related audiences and experise. 👉 Develop mutual useful webinar subjects that showcase your strengths. 👉 Share promotional tasks. 👉 You’ll want to change results in develop your electronic mail lists! digitalmarketing webinars webinarmarketing brandpartnerships comarketing

♬ We Will Rock You – why mona

You need to use a software like TikTok Hashtags to search out some hashtag concepts, or begin typing hashtags into the caption field and see what the app autopopulates as choices.

10. Create TikTok tales

It looks as if each social media app has tales, and TikTok has now added this function as effectively. TikTok tales are video clips that may be as much as 15 seconds in size and keep in your feed for twenty-four hour—just like different varieties of tales. They’ll seem as the primary video in your feed with a “Story” banner overtop so your profile guests comprehend it’s not a standard video.

TikTok tales are an effective way to share some behind-the-scenes content material or different bits of random content material that don’t slot in together with your technique however that you just nonetheless wish to share together with your viewers.

That is nonetheless a more moderen function, so it’s a good suggestion to begin utilizing it earlier than it turns into extra mainstream. Stand out from the competitors by usually sharing content material to your TikTok tales.

11. Work with TikTok influencers and creators

Influencer advertising and marketing is a good tactic on Instagram, however this additionally extends over to TikTok. With so many “TikTok-famous” customers, working with influencers could be an effective way to get the phrase out about your enterprise.

Right here’s an instance from TikToker Jeremy Culhane. He created a video for the model Crocs in his conventional model (humorous video with random picture montages all through) that feels pure however is completely a advertising and marketing video.


This video is posted on the Crocs profile. By utilizing a well-liked TikToker, these conversant in Jeremy’s work will instantly be extra taken with watching the model video. Nevertheless, many influencer content material partnerships additionally contain the video being posted on the influencer’s web page, serving to the model attain a fair bigger viewers.

Take into account that working with TikTok influencers comes with its personal prices. Relying in your advertising and marketing price range, it’s possible you’ll wish to search for micro-influencers with a extremely engaged viewers on TikTok to begin your influencer advertising and marketing enterprise.

12. Create a content material collection with a number of movies

Making a multi-part video collection could be an effective way to have interaction together with your viewers—particularly when you proceed a video collection that you just’ve seen your viewers likes.

Right here’s an instance of what this may appear to be from Shopify, who has created a number of movies on “scorching instruments you might want to learn about.” Every video covers a single software, making this a straightforward sort of video to create sometimes to share new instruments.

Nevertheless, you will get much more inventive with this technique, too. Should you’ve posted a humorous video that you just’ve seen individuals love or touch upon asking for extra, give the individuals what they need! Reply to feedback so as to add extra components so the movies are all linked collectively.

13. Cross-promote your TikTok movies

Unfold the phrase that you just’re on TikTok. Your followers on different channels won’t know that you just’ve created a TikTok profile, so it’s a good suggestion to cross-promote your movies onto different channels.

Different platforms like Instagram and YouTube supply their very own variations of quick kind video content material, providing you with the right place to repurpose content material created for TikTok movies. On some platforms like Twitter and Instagram (feed movies), it can save you movies out of your TikTok feed with the TikTok emblem and your deal with within the nook of the display screen, then add them as-is, giving your followers a straightforward method to learn to discover you on TikTok.

Some platforms have a number of restrictions to advertise unique content material over repurposed TikTok movies. Instagram Reels doesn’t enable reposted, watermarked movies, so that you’ll have to add the unique quick video or edit accordingly. YouTube Shorts does enable TikTok watermarked movies, however they will’t be monetized.

14. Use TikTok options to have interaction your viewers

If you wish to get extra eyes in your TikTok profile, the most effective methods to do that is to have interaction with different movies. Like, remark and sew/duet different customers’ movies.

Stitching means that you can add your individual video onto the top of the clip of one other customers’ video. That is good for including your individual commentary or extra content material to an current video.

Dueting locations your video subsequent to a different customers’ video so you may react to or complement an current video with your individual content material.

You’ll want to personal sew or duet movies which are hyper-relevant to your model. In any other case, identical to and touch upon movies that your target market creates to seize their consideration.

Benefit from Sprout Social’s TikTok integration to schedule out your video content material, particularly when you’re bulk-creating movies.

15. Use CTAs on the finish of your movies

One other nice method to get extra followers on TikTok? Ask!

Attempt ending your movies with CTAs to go to your profile, take a look at related movies or observe you. You are able to do this by including a easy textual content overlay in the direction of the top of your video, like we see on this instance from Taco Bell.

Whereas doing this in each video you publish can put a nasty style in your current followers’ mouths, nobody will thoughts if the occasional video has a call-to-action to observe your content material.

The most effective time to make use of this tactic is once you’re making a video collection or posting a multi-part video. Merely add a textual content sticker that claims one thing like, “Observe us to catch half two!”

16. Monitor your development and double-down on what works

Take note of your TikTok analytics so you’ve gotten a transparent concept of which video sorts your viewers likes, that you just’re concentrating on the proper individuals and what varieties of movies you must proceed to create.

You possibly can see which movies have had probably the most attain inside the final week, providing you with an concept of what could also be going viral or trending. You may also see the place individuals are discovering your content material—whether or not they went to your profile, noticed it on the FYP, and many others.

Constantly monitor your development, analytics, attain, viewers knowledge and extra to make sure your TikTok technique is heading in the right direction. Attempt to recreate profitable content material and get your self comfy with letting go of video concepts that merely aren’t performing the way in which you’d hoped.

17. Diversify your content material with advertisements

Our final tip is solely to check out placing a few of your advertising and marketing advert price range behind selling your TikTok movies. That is the right strategy once you’re simply beginning out so that you’ve a beginning basis to measure what works and what doesn’t on your upcoming movies.

There are a number of several types of TikTok advertisements you may attempt, however for this goal, the model takeover or in-feed advertisements might be your greatest guess. These require your individual video content material, although, so begin brainstorming some catchy movies that can get your target market taken with following you.

Get extra followers on TikTok as we speak

Excited to begin implementing a few of these techniques? Begin by gathering inspiration from different manufacturers on TikTok and what works for them. TikTok could be an effective way to generate model consciousness and income, so don’t sleep on this platform.


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