20 Nice Touchdown Web page Examples You will Wish to Copy in 2023


Whereas many touchdown pages look completely different and use a wide range of thrilling methods to drag in audiences, all of them serve one main function — to transform to the subsequent stage in the client’s journey.

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Free Guide: How to Build & Optimize Landing Pages

Reasonably than serving as a primary commercial that reveals a buyer a product, a touchdown web page goals to have interaction and delight a buyer by providing them one thing that pertains to the product or the corporate’s trade. After they fill out the shape and obtain a reward of fascinating content material, they may be much more prone to belief your model and change into a buyer.

Fast tip: Need a straightforward approach so as to add a kind to your touchdown web page? HubSpot’s free kind builder software may also help you fill your CRM with leads out of your web site.

Let’s speak via an instance of when a touchdown web page might be particularly efficient. If a enterprise desires to promote an AI product that helps salespeople, they may create a touchdown web page that gives audiences a free video on how one can use AI within the gross sales trade. audiences would possibly supply their contact info in alternate for the precious info. In the event that they benefit from the video they’ve obtained, they may be extra seemingly to answer or buy a product from an organization rep who calls them.

One other fast tip: How about an AI product that helps with touchdown pages? HubSpot’s Marketing campaign Assistant turns your key worth props into efficient touchdown web page copy in just some clicks. 

In one other state of affairs, a publishing firm that targets an viewers of chief executives would possibly create a touchdown web page that invitations audiences to join a webinar hosted by an govt at a significant firm.

After giving their e-mail deal with on the signup kind offered on the touchdown web page, the leads get an e-mail with the webinar dates and log in info, in addition to directions on how to join the publication’s publication or subscription. If the consumer is happy by the webinar, they may join the publication or a subscription to maintain up with comparable publication content material.

Though their function is straightforward sufficient in principle, really designing a profitable touchdown web page requires some detailed planning and artistic testing.

Even after launching your touchdown web page, you will wish to take note of conversion charges to see how effectively it is doing.



To find out your conversion price, merely divide the variety of conversions an online web page generates by the quantity of people that visited that web page.

In case your conversion price is not near the typical simply but, don’t be concerned. Nailing these percentages generally is a bit difficult at first, particularly when you have quite a lot of common web page guests. Fortunately, there are a selection of easy conversion price optimization methods that may assist you to enhance your present price rapidly.

No matter what your small business is promoting or the conversion motion you hope to instigate, it is useful to get impressed by seeing what different nice touchdown pages appear to be.

And since there is no one “proper” approach of designing a touchdown web page, you will wish to try examples from a number of completely different industries for various levels of the shopping for course of.

Wish to get impressed? Take a look at the good touchdown web page examples under.

We do not have entry to the analytics for every of those touchdown pages, so I am unable to inform you particularly how effectively they convert guests, contacts, leads, and prospects. However lots of them do observe greatest practices whereas additionally implementing just a few new experiments that would offer you concepts in your personal touchdown pages.

Nice Examples of Touchdown Web page Design

1. AirBnB

This AirBnB touchdown web page is a one-stop store for guests interested by internet hosting. It options testimonials from present hosts, articles providing recommendation, and even a calculator to estimate your weekly common earnings based mostly in your location.

If all this information convinces you to start out internet hosting, the colourful pink CTA within the header makes it simple to transform on the spot.

fantastic landing page examples: airbnb

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AirBnB’s design type is clear and platform agnostic, which makes for a nice web site for customers on iOS and Android. Follow conventions on vital parts like navigation, system iconography, contextual actions, and interactions for the same expertise.

2. Wix

Wix has turned its touchdown web page right into a artistic playground with a surprising and fascinating digital illustration that follows you down the web page. It isn’t overwhelming or distracting — it is rigorously balanced with white area and clear textual content.

We love the usage of design to emphasise sure touchpoints on the web page. For example, the mountain’s peak within the illustration factors to the primary CTA encouraging guests to get began.

fantastic landing page examples: wix

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Discover your model’s coloration palette and story. Make it mirror your mission and id in an attention-grabbing approach that differentiates yours from opponents. And in case you want information, create a customized coloration palette in your model right here.

3. ExpressVPN

What can we love most about this touchdown web page? It isn’t what it has, however what it does not — a navigation bar! By eradicating the navigation bar, ExpressVPN shines a highlight on the first CTA.

Why can we take an anti-navigation stance for touchdown pages? They have an inclination to distract guests and lead them away from the meant motion. Not solely is that this a touchdown web page design greatest observe, however we have additionally carried out A/B checks that present eradicating navigation hyperlinks from touchdown pages will increase conversion charges.

fantastic landing page examples: expressvpn

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The selection to make use of a serif typeface speaks to ExpressVPN’s established belief and authority. Differentiate your model from the present pattern of straight strains and inflexible, sharp edges and attempt to discover fluidity and heat in your type.

4. Row Home

Moreover its glossy design, this touchdown web page will get bonus factors for the autoplay video within the background, which provides a level of motion to an in any other case static web page. Talking of motion, the video reveals individuals figuring out at Row Home, which gives an awesome introduction to the model.

If it fits your model, attempt attractive guests with a video element. It could possibly be the distinction between passive and energetic engagement.

fantastic landing page examples: row house

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Row Home targeted it is web site design to be minimal and get individuals straight to enroll. Once you design your individual touchdown web page, ditch a fussy design and concentrate on how one can flip prospects to prospects faster.

5. Codeacademy

I like this web page as a result of it is easy in each copy and design. The shape on the web page is straightforward and solely requires an e-mail deal with and password. Or, you should use your LinkedIn, Fb, GitHub, or Google Plus login, shortening the conversion path even additional.

The touchdown web page additionally gives real-life success tales, testimonials, and different types of social proof for guests who want extra info earlier than creating an account. This helps make the doubtless intimidating world of coding extra approachable for rookies.

fantastic landing page examples: codeacademy

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Lead your touchdown web page design centered on worth. Let your webpage be extra of a clean canvas to showcase your happy prospects.

6. Sunbasket

Sunbasket takes a aggressive method to its touchdown web page, straight evaluating its meal supply service to its fundamental competitor, Blue Apron. As you scroll down the web page, a desk highlights the place Sunbasket’s options exceed these of Blue Apron.

By evaluating your services or products to a different, you may spotlight why yours is the clear winner. It is a good approach to supply “proof” to potential prospects as to why they need to select you.

fantastic landing page examples: sunbasket

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Do not be afraid to point out your playing cards in your touchdown web page. In case your services or products has extra advantages than a competitor, name it out. Simply make sure that to not make false claims or speak down on different’s available in the market.

7. Curology

I would argue that the highest fold is an important ingredient of a touchdown web page, alongside the CTA. Curology’s high fold is clear, visually interesting, and to-the-point — and the copy is lower than 50 characters lengthy. Customers instantly perceive the supply and the way it can profit them.

Even when the model is new to you, its message is loud and clear — no matter your pores and skin points, Curology has a customized resolution for you.

fantastic landing page examples: curology

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Make your touchdown web page mirror how your buyer will really feel after they use your product. An open and clear visible of a room with crops and clear tile provides a nice impression that your viewers could also be in search of.

8. Breather

This is one other instance of intelligent, pleasant design on a touchdown web page. As quickly as you go to Breather.com, there’s an instantaneous name to motion: point out the place you wish to discover a area. Plus, it makes use of location providers to determine the place you’re, offering instantaneous choices close by.

We love how Breather used easy, to-the-point copy to let the customer know what the corporate does, adopted instantly by the CTA to pick out a metropolis. The damaging area and soothing coloration scheme additionally align with the product –– basically, room to breathe.

fantastic landing page examples: breather

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You wish to make buyer signups as simple as potential. Place your CTA as a focus and design your touchdown web page in a approach that guides customers to click on them.

9. Mailchimp

For starters, try that sunny yellow background coloration — it is not possible to disregard. It is a daring departure from its extra subdued house web page, but nonetheless on model.

Moreover the colour, this touchdown web page will get a shoutout for its CTA placement. It shows a constant CTA (“Signal Up”) not a few times, however 3 times on the web page. Irrespective of how far down you scroll, you will notice the identical button.

This can be a stable technique for the reason that CTA operates as a gateway for changing shoppers. It ought to be out there to guests as they transfer down the web page — not simply as soon as on the highest fold.

fantastic landing page examples: mailchimp

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Tender colours are fashionable norm, however that does not imply your model has to fall in line. Go towards the grain like Mailchimp and make a daring touchdown web page background with cool tone CTAs to go with.

10. Paramount Plus

This touchdown web page design has all of it. It is visually interesting, interactive, and gives scannable but descriptive headers – similar to Peak Streaming, Peak Originals, and Peak Household Staff. Plus, the background makes every fold look barely completely different, making a fascinating scrolling expertise.

The touchdown web page additionally encompasses a repeatable CTA (“Strive It Free”) and a number of other strategically-placed content material gives, culminating in a number of touchpoints for guests to transform.

fantastic landing page examples: paramount+

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Do not be afraid to put a couple of CTA in your touchdown web page. Area them out appropriately and even experiment with the wording to see which get probably the most clicks.

11. CarMax

CarMax is able to empower guests to do their very own analysis proper on the touchdown web page. It encompasses a search bar that results in a big database of vehicles and a calculator that permits guests to estimate their excellent month-to-month price range.

For these seeking to promote their automotive, it additionally features a kind that customers can fill out to obtain a quote.

It is clear CarMax desires the shopping for or promoting expertise to be as painless as potential. By translating the corporate’s customer-centric method on its touchdown web page, CarMax successfully turns a universally dreaded occasion — buying a brand new automotive — into an easy course of with out gimmicks or obstacles.

great landing page examples: carmax

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Generally you needn’t do quite a lot of convincing in your touchdown web page. As an alternative of counting on textual content heavy monologue or testimonials, current prospects with a method to get the knowledge they need first, after which get into the main points as they discover your web site.

12. Edupath

Who’s your touchdown web page’s audience? Whereas most of Edupath’s web site content material is directed towards college students, there are sections devoted to advising dad and mom on serving to their youngsters via school functions and SAT preparation. The touchdown web page under is in one among these sections.

When dad and mom fill out their teenager’s title, e-mail deal with, and cellular quantity, a hyperlink to obtain the Edupath app is shipped on to them. The parents at Edupath know college students are prone to do one thing if their dad and mom ask them to — particularly if it means they do not should give up their telephones.

Plus, it is a straightforward, one-click course of. This complete conversion path is a intelligent and useful approach to get the apps on extra college students’ telephones by means of their dad and mom.

great landing page examples: edupath

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Optimize and simplify your conversion path in your audience. In Edupath’s case, dad and mom have sufficient on their plates, so by making the touchdown web page a straightforward step-by-step signup course of. It leaves an awesome first impression — and even peace of thoughts.

13. Startup Institute

Guests to your web site will not hand over their private info with out figuring out what they will get in return. On its touchdown web page, Startup Institute makes abundantly clear what is going to occur after you apply by itemizing a Q&A proper beside the shape. It’d immediate some individuals to say, “They learn my thoughts!”

To keep away from hesitancy to fill out a kind, use your touchdown web page to set expectations upfront. That clears the air, and can even weed out the individuals who do not take your content material, services or products critically.

great landing page examples: uber

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Make your worth recognized from the primary web page go to. If the services or products providing might be defined in a approach that demonstrates worth — as a substitute of simply itemizing options — then you definitely’ll have a greater probability of changing.

Easy Touchdown Pages

14. Uber

Persons are flooded with info on-line. This is the reason making a skim-able touchdown web page is crucial — like this one from Uber.

It encompasses a black and white coloration scheme, brief and easily-digestible sentences, and a easy kind. The mix of those parts leads to knowledgeable and approachable web page.

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In case your services or products does not goal a selected or area of interest market, however as a substitute a broad vary of individuals, it’s best to focus your internet design on conveying a transparent message over sophisticated design types. Anybody can use Uber, do not drive any prospects away.

15. Spotify

This touchdown web page takes a dramatic detour from Spotify’s traditional inexperienced and black colours — and maybe that is the purpose. It could possibly be a approach to sign to guests that the web page serves a special function from its different content material.

Regardless that the touchdown web page is comparatively easy, the stark coloration distinction emphasizes the textual content and CTAs. To entice guests much more, it lists probably the most performed artist, music, album, and podcast of the yr —all of which can be found on Spotify. It is a artistic approach to promote its content material library whereas attracting guests to enroll.

great landing page examples: spotify

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Incorporate some authentic graphic design parts to your touchdown web page so as to add to the visuals in your touchdown web page. We have already mentioned how vital it’s to show clear CTAs, however a visible indicator of what the services or products is like can additional push prospects to transform.

16. Canva

Generally it is advisable to admire a touchdown web page for its enticing and simple design. Much like the instance above, this one options an abundance of white area that accentuates the textual content and balances the intense colours all through.

To seal it off, the web page ends with a FAQ part. For those who suspect guests can have extra questions on your services or products, chances are you’ll wish to embody the same part too. It lets potential prospects higher perceive what you’re attempting to promote them, and sends a message that you simply’re open to questions.

great landing page examples: canva

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Canva incorporates its product as part of its touchdown web page design, and so are you able to. If you’d like individuals to see the product vary or capabilities of your service, present them upfront.

Product Touchdown Pages

17. Mooala

Playful is not normally the primary phrase that involves thoughts if you consider dairy-free milk, however Mooala’s brilliant and colourful touchdown web page is strictly that.

This instance illustrates how one can embrace simplicity whereas utilizing comparatively daring putting colours — like neon inexperienced — to focus on vital headers and CTAs. To tug this off, keep on with colours that correspond along with your model whereas additionally capturing the eye of tourists.

great landing page examples: mooala

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Mooala makes use of a definite coloration story to off its product vary, and it is carried out with earth tones deliberately. There’s an added layer of trustability when your product/web site design appears to be like reliable, and for an natural product line, earthy tones add to that motif.

18. Nauto

When writing web site copy for a services or products, a useful rule of thumb is to increase on the advantages reasonably than the options. Such recommendation additionally applies to writing touchdown pages.

For instance, as a substitute of bombarding guests with technical info, Nauto, a fleet security platform, chooses to focus on its advantages with clear and interesting copy (“Your roadmap for fleet security”). In doing so, Nauto makes its content material supply extra interesting.

great landing page examples: nauto

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Focus your touchdown web page on what your services or products can do for the people who come throughout it. They should know the way it will enhance their lives or processes, not the specs or minute particulars.

19. Rover

Placing your pets within the care of one other individual might be nerve-wracking. Which is why Rover, an on-demand pet care service, leans on social proof to construct belief with guests. The touchdown web page contains testimonials from actual shoppers and duplicate about its “Rover Assure” and 24/7 assist. In fact, the lovable footage of animals assist too.

great landing page examples: rover

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Rover is aware of what its buyer base is visiting its web site for, and that is to simply guide pet providers. When you consider what your buyer base is attempting to perform, meet them with an answer as quickly as they get to your touchdown web page.

20. Gong.io

There are numerous intelligence platforms in the marketplace, and Gong is aware of that. So how did it make its touchdown web page stand out? By main with a rotating wheel of worth and statistics to again it up.

Gong is a income intelligence platform, and if you go into the location, chances are you’ll be curious to know what all which means — chances are you’ll wish to see conversion analytics, gross sales coaching capabilities, or extra relying on your small business. Gong solves that want on its touchdown web page by displaying messages similar to ,“Flip buyer interactions into strategic insights”, “Flip buyer interactions into crew insights”, “Flip buyer interactions into strategic insights”. 

And to make it much more convincing, Gong provides a row of rotating statistics with every message. Clients wish to know what they’re studying is true, and stats give much more credibility to an already nice providing.

great landing page examples: gong

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Check out an interactive touchdown web page. Have a look at completely different themes or code that may transfer routinely or with the viewer as they scroll your web site to disclose extra fascinating and optimistic details about your services or products.

Able to construct your touchdown web page?

Whether or not you’re utilizing a touchdown web page template or constructing one from scratch, it’s important to maintain these greatest practices high of thoughts. And keep in mind to check your touchdown pages to enhance their effectiveness.

Editor’s word: This text was initially printed in January 2022 and has been up to date for comprehensiveness.

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