25 Healthcare Electronic mail Examples and Templates I Love (For Your Inspiration)


Many manufacturers use electronic mail advertising for lead nurturing, relationship constructing, and buyer acquisition. Healthcare manufacturers usually are not an exception.

Smiling healthcare workers

Whereas latest statistics put electronic mail ROI at $36 for each greenback spent, realizing craft your healthcare electronic mail is vital to unlocking this financial worth.

I’ll share 15 of my favourite healthcare emails on this article and why they work. You’ll additionally get 10 healthcare electronic mail templates for various situations. Stick round and get inspiration to your subsequent marketing campaign.

To be taught extra about electronic mail advertising, take a gander at our final information, which options insights from a number of business specialists.

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The Greatest Healthcare Electronic mail Examples

1. Normal Welcome Electronic mail

Sending welcome emails to your new electronic mail subscribers enables you to thank them for becoming a member of your healthcare mailing listing. It’s additionally a splendid avenue to set the tone for brand new subscribers’ expectations.

Right here’s an instance of a welcome electronic mail I bought from Adventist Well being after subscribing to their publication.

Why the Electronic mail Works

The primary scroll stopper on this electronic mail is the publication title, “Collectively Impressed.” A novel title provides an identification to the publication. This title makes the publication recognizable and fosters group amongst readers like me.

The welcome electronic mail additionally does a terrific job of telling me concerning the content material to count on and its frequency. This transparency helps subscribers to handle expectations.

Together with hyperlinks to useful sources on the web site encourages subscribers to take additional motion.

What I like: The simplicity of this welcome electronic mail is incredible. The fruit basket picture helps seize consideration and provides a nice contact to the design.

Additionally, the copy is brief and easy, and the calls-to-action (CTAs) usually are not screaming “purchase now.”

2. New Buyer Coupon Electronic mail

Your new electronic mail subscribers will need a whole lot. To offer that, you possibly can provide gross sales reductions like coupons. Whether or not working a observe or promoting healthcare merchandise, providing a coupon can assist you win a skeptical buyer.

Everlywell is one healthcare model that milks this gross sales tactic to develop its income.

Why the Electronic mail Works

Giving subscribers a reduction doesn’t imply they’ll chew — it is advisable make clear the profit they’ll get. Everlywell does this successfully. The headline, sub-headline, and content material are all geared in the direction of one motion: getting subscribers to avoid wasting 20%.

Additionally, Everlywell makes use of bullets to interrupt down massive chunks of textual content. This makes the content material organized, scannable, and digestible.

I just like the CTA copy — “Save 20% now.” Subscribers like me can’t assist however avoid wasting change by clicking the button and taking yet another step in the direction of the sale.

This implies the CTA drives fast motion in comparison with generic ones or presents no profit, like submit, enroll, and subscribe.

What I like: The e-mail design is catchy. I additionally love the colour mixture, range within the shade of individuals beneath the headline, and typography.

3. Instructional Content material Electronic mail

Sharing promotional content material in each electronic mail can solely take you thus far. Because the writer of The Gross sales Bible, Jeremy Gitomer, says, “Folks don’t prefer to be offered to, however they love to purchase” after they get worth from distributors.

You may present worth by educating your subscribers with related well being suggestions and sources. This establishes you as an authority, builds belief, and nurtures your subscribers till they’re prepared to purchase. Parsley Well being excels at this.

Why the Electronic mail Works

The topic line — “3 suggestions for higher intestine well being” — is charming and aligns with electronic mail advertising finest practices. Analysis exhibits electronic mail topic traces with numbers have 57% higher open charges. Why? Numbers create curiosity and recommend what an electronic mail accommodates. Additionally, utilizing the identical title because the headline reinforces the message and encourages additional studying.

I additionally just like the quick and well-structured copy, which has relatable photographs breaking apart the textual content. This makes it simple for subscribers to learn and digest the data. Including a number of CTAs to related sources is an efficient method to enhance model consciousness and construct belief.

What I like: I like how the ideas and their corresponding photographs alternate within the grid format. This makes the electronic mail design visually interesting.

4. Product Electronic mail

Product emails primed to transform are concise, have a powerful design and CTA, and use compelling language to focus on options and advantages. They might additionally embrace visuals. Let’s have a look at this incredible instance from Wisp.

Why the Electronic mail Works

Wisp’s topic line (“Kiss BV goodbye”) can produce a excessive open fee as a result of it speaks to a particular ache level — treating bacterial vaginosis. This electronic mail additionally makes use of the PAS (drawback, agitate, resolution) copywriting framework effectively.

  • You’ll wait 26 days — drawback
  • That’s method too lengthy — agitate
  • Get aid in 3 hours — resolution

Discover the numbers within the electronic mail? They add specificity to the issue and resolution, making Wisp’s claims quantifiable. Together with social proof just like the testimonial additionally helps Wisp set up credibility and enhance conversions.

What I like: The e-mail design has an interesting shade mixture. The copy additionally says a lot in a couple of phrases that would compel subscribers to make a shopping for resolution.

5. Promotional Electronic mail

The objective of promotional emails is straightforward: persuade subscribers to purchase. You do that by leveraging focused messaging, reductions, limited-time presents, and compelling CTAs. Right here’s one other glorious instance from Everlywell.

Why the Electronic mail Works

The topic line — final probability to avoid wasting 15% — employs the FOMO (concern of lacking out) tactic to create a way of urgency and immediate subscribers to open the e-mail.

Telling subscribers precisely what they’ll save (15%) may pique their curiosity, leading to the next electronic mail open fee. The cherry on prime is when subscribers learn the e-mail and discover they’ll save as much as 56% on totally different Everlywell merchandise.

The e-mail copy is brief and fluff-free. It additionally consists of two CTA buttons: Store now and Be a part of now, making it simple for readers to take the subsequent step.

What I like: The photographs and colours utilized in Everlywell’s electronic mail design make it visually interesting. Additionally, the 15% and 56% off on each photographs are exhausting to overlook and make the objective of the e-mail clear.

6. Webinar Invite Electronic mail

Internet hosting webinars successfully will increase model consciousness, establishes authority, and builds credibility. Webinar invite emails usually embrace the subject, date, time, and registration directions. They purpose to convey the worth of attending and encourage participation. Take a look at this instance from Headspace.

Why the Electronic mail Works

Headspace personalizes the e-mail instantly by addressing the reader by their full title. Personalization creates a reference to the recipient, making them extra more likely to have interaction with the e-mail content material.

Additionally, the language within the electronic mail is a high quality try to attach with subscribers emotionally. Utilizing a number of contrasting CTAs additionally primes readers to give attention to the objective of saving their spot.

What I like: Mixing a yellow background with a smiling solar icon is good. Yellow shade conveys a way of heat, positivity, happiness, and optimism, which ties in with the content material of the e-mail.

7. Appointment Affirmation Electronic mail

As soon as shoppers ebook an appointment together with your observe, they count on to obtain a affirmation electronic mail. Right here’s an instance from Pearle Imaginative and prescient:

Picture Supply

Why the Electronic mail Works

This electronic mail is good as a result of it begins with personalization by mentioning the recipient’s title. This captures the reader’s consideration and encourages them to be taught extra concerning the electronic mail.

The e-mail consists of important info, such because the appointment’s date, time, and site. Together with the instructions button is a nice contact that makes it simple for the reader to search out the world in a single click on.

Additionally, the CTA is obvious and compelling to get prospects to substantiate their appointment. There’s additionally an possibility for shoppers to reschedule if they’ll’t present up. That is nice for individuals who may get busy, particularly on the final minute.

What I like: The e-mail is laid-back and gently reminds subscribers to substantiate their appointment. I additionally like how Pearle Imaginative and prescient makes use of the P.S. part to encourage readers to obtain appointment reminders by way of textual content.

8. Preventive Care Reminder Electronic mail

Sending electronic mail reminders about common check-ups, exams, or vaccinations is an effective way to indicate you care concerning the well being of your subscribers. This helps to construct belief, strengthen relationships, and encourage referrals.

Let’s have a look at this instance from One Medical, which is encouraging its sufferers to get their flu pictures.

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Why the Electronic mail Works

The headline, “Don’t miss out. Get your flu shot.” grabs the reader’s consideration and creates a way of urgency.

The e-mail content material additionally does a terrific job of answering questions on why they should get the flu shot. This helps to beat any objections readers might have.

The contextual CTA (Need extra? Get the info) can be related, actionable, and compelling for subscribers to take motion.

What I like: Interchanging the place of the content material and icons in a grid format makes the e-mail design partaking. The photographs of the individuals additionally inform a narrative.

For instance, as a married individual, I can relate to the photographs of the women and men on the reverse ends as a result of I wouldn’t need my companion to get the flu.

9. Survey Electronic mail

Healthcare corporations, medical researchers, and wellness applications can use survey emails to evaluate the effectiveness of providers, perceive affected person satisfaction, or gather knowledge for health-related research.

Right here’s an instance of a survey electronic mail from Ritual.

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Why the Electronic mail Works

The topic line — A few questions for you — is curiosity-driven, which may enhance open charges. I additionally just like the transient electronic mail copy, which states what’s anticipated of the reader and the survey size.

The colour of the CTA button studying “Take the survey” contrasts with the remainder of the web page, making it exhausting to overlook.

As well as, together with a reputation on the backside of an electronic mail provides a private contact and reinforces the concept that a pure individual is behind the communication.

What I like: I like Ritual’s clear, minimalist electronic mail design. Nothing fancy.

10. Milestone Electronic mail

Corporations ship milestone emails to have fun and acknowledge vital achievements or occasions. These emails acknowledge and recognize the recipient’s accomplishments and mark vital anniversaries.

Right here’s an instance of a birthday electronic mail from Alpha Chiropractic.

Why the Electronic mail Works

The e-mail begins with a personalised greeting (“Hello Julie”), which exhibits it’s tailor-made to the recipient. This helps to ascertain a connection and make the content material really feel related and significant.

Additionally, the e-mail makes use of optimistic language all through, wishing her good luck, well being, and happiness. Although delicate, the e-mail encourages future visits to Alpha Chiropractic. How?

It mentions the model’s want to proceed serving to Julie obtain her wellness objectives.

What I like: The e-mail is straightforward. No particular birthday low cost or gross sales pitch. Only a pleasant and honest birthday message sufficient to place a smile on the recipient’s face.

11. Thank You Electronic mail

How do you specific appreciation and gratitude to your subscribers for a particular motion they took? Easy! By sending a thanks electronic mail. It could appear little, however it goes a good distance in endearing individuals to your model.

Take a look at this instance from Tebra.

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Why the Electronic mail Works

After I utilized to see a specialist on the web site, Tebra despatched a pleasant thank-you message to substantiate my curiosity. This established a optimistic first impression and ensured I look ahead to being matched with a specialist.

The e-mail additionally accommodates hyperlinks to success tales — a superb alternative to be taught extra about Tebra and improve belief.

What I like: The picture of the woman with a vivid smile is attention-grabbing and creates a welcoming environment.

12. Order Replace Electronic mail

After clients buy a product, sending an order replace electronic mail is right. In addition to informing the shopper of the order standing, this electronic mail creates a optimistic post-purchase expertise due to the transparency within the transaction course of.

Burst is an instance of a healthcare firm that sends order replace emails to its clients.

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Why the Electronic mail Works

Reasonably than go straight into sharing the order replace, Burst empathizes with the shopper within the face of a tough scenario. This can be a nice method to present you take care of your buyer’s well-being.

The e-mail additionally accommodates an “as featured in” part. From expertise, including any type of social proof to your content material reinforces credibility and will increase buyer belief.

What I like: I just like the illustrations added to the e-mail content material. It’s a cheeky method to present its dental-related content material.

13. Informational Electronic mail

An informational electronic mail is one you ship to convey important particulars to subscribers. Not like promotional emails, its major objective is to share well timed and invaluable updates, bulletins, or information.

Take a look at this instance from the UPMC Well being Plan.

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Why the Electronic mail Works

The very first thing individuals see once they open this electronic mail is the headline: “It’s simple and free!” These are energy phrases that seize consideration and compel subscribers to learn additional.

Nonetheless, extreme use of “free” might result in your emails being marked as spam.

Additionally, UPMC’s electronic mail is concise and conveys the advantages of getting a flu shot. Including bullet factors helps break up lengthy textual content, making the content material simple to grasp.

A curiosity-driven CTA button additionally stands out and compels customers to click on.

What I like: The e-mail design is well-structured and visually interesting. There’s sufficient area between the texts to make the content material simple to learn.

14. Order Affirmation Electronic mail

An order affirmation electronic mail is one you ship to clients instantly after they full a purchase order in your web site or social media web page.

This electronic mail is a receipt, offering important details about the order and confirming the transaction particulars. It’s additionally a possibility to cross-sell/upsell different merchandise to your clients.

Try this order affirmation electronic mail from Fullscript.

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Why the Electronic mail Works

The e-mail begins with an attention-grabbing headline that accommodates the shopper’s title and ​​phrases of appreciation. Fullscript additionally features a “Suppose you’ll order this once more?” part to encourage repeat gross sales.

What I like: Together with product photographs within the buyer order affirmation enhances the shopping for expertise. The photographs additionally function a visible reminder of what the shopper can count on to obtain, lowering the chance of confusion or dissatisfaction.

15. Testimonials Electronic mail

Sharing case research, critiques, and testimonials from happy sufferers helps to construct credibility with potential sufferers.

These emails leverage the optimistic experiences of current clients to construct belief, credibility, and confidence in patronizing your providers.

Right here’s an instance of a testimonial electronic mail from Tennessee Reproductive Medication.

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Why the Electronic mail Works

As I discussed, giving your electronic mail a novel title like “Fertility Insider” makes it simple to determine. The e-mail content material accommodates a affected person’s case research about IVF.

Expertise has proven me that sharing case research is tremendous efficient in serving to leads make knowledgeable choices. The e-mail additionally accommodates a testimonial from a happy shopper. Including testimonials to your emails helps to construct belief and credibility together with your subscribers.

What I like: I like the photographs added to the e-mail content material, making it extra partaking.

The Greatest Well being Care Electronic mail Templates

Under are 10 healthcare electronic mail templates you possibly can adapt to your model.

1. Appointment Reserving Affirmation

Topic: Your Appointment is Scheduled, [Patient’s First Name]

Hello [Patient’s Name],

Thanks for selecting [Healthcare Practice’s Name].

That is to substantiate that we’ve scheduled your appointment. Under are the small print:

  • Date: [Appointment Date]
  • Time: [Appointment Time]
  • Location: [Healthcare Practice’s Address]

To reschedule or cancel your appointment, please name [Your Phone Number] or electronic mail [Your Email Address]. Please attain out for any inquiries.

We look ahead to receiving you.

Heat Regards,

[Sender’s Name]

[Designation], [Healthcare Practice’s Name]

2. Well being Day Consciousness

Topic: Time to Finish Breast Most cancers!

Hello [Patient’s Name],

October is Breast Most cancers Consciousness Month. We dedicate this month to elevating consciousness about breast most cancers, promote early detection, and assist these affected.

Be a part of us to create a breast cancer-free world!

Listed here are 4 simple methods to become involved.

  • Be taught the signs of breast most cancers: Widespread indicators embrace a lump within the breast, higher chest, or armpit space; inverted nipple; and alter in shade of the breast. Click on right here to be taught extra about breast most cancers signs.
  • Advocate for month-to-month self-examination: Based on the WHO, 90% of early-stage breast cancers are curable, which is why early detection is essential. Click on right here to learn to carry out a Breast Self-exam.
  • Mammogram or breast screening: Based on the CDC, mammograms can detect breast cancers as much as three years earlier than girls really feel them. Ask girls you realize to talk with their GP about how usually they need to get a mammogram.
  • Acknowledge that males are affected too. Though uncommon, males can have breast most cancers too.

If you happen to’re affected by breast most cancers, our specialists are at all times right here to offer assist that works for you. Name [Your Phone Number] or electronic mail [Your Email Address] to schedule a session.

Collectively, we will create a breast cancer-free world.

Greatest Regards,

[Sender’s Name]

[Designation], [Healthcare Practice’s Name]

3. Appointment Observe-up After No-show

Topic: Is all the things okay, [Patient’s First Name]?

Pricey [Patient’s Name],

We seen you missed your scheduled appointment with us on [Date], [Time]. We perceive sudden occasions occur and hope all the things is okay.

Observe that missed appointments may imply [risk to patient]. So, we encourage you to reschedule your appointment promptly. To reschedule, electronic mail us at [Your Email Address] or name [Your Phone Number].

Additionally, do not forget that we reserve your appointment occasions just for you. If you miss an appointment, it impacts our means to serve different valued shoppers.

To keep away from paying a no-show charge of $[Amount], we request you cancel your appointment 24 hours prematurely if, for any motive, you’re unable to indicate up.

Thanks to your cooperation and understanding.

We look ahead to seeing you quickly.


[Sender’s Name]

[Designation], [Healthcare Practice’s Name]

4. Anniversary Celebration

Topic: [Anniversary Sale] Celebrating 15 Years Collectively

It’s an enormous day for us at [Healthcare Practice’s Name].

It’s our fifteenth anniversary! That’s one and a half many years of serving to you and 1000’s of different sufferers stay more healthy and happier lives!

We thanks for the belief you’ve given us through the years. We’re providing you a 15% low cost on [select medical services] to specific our appreciation.

Click on the button to say the low cost.

[CTA Button — I Want My 15% Discount]

NB: Anniversary sale lasts until [Expiration Date]. Seize the provide whereas it lasts.


The [Healthcare Practice’s Name] Group

5. Webinar Invitation

Topic: A Free Webinar on [Webinar Topic]

Hello [Patient’s Name],

Are you curious about studying how one can [Webinar Topic]?

In that case, be a part of us on [Webinar Date] at [Webinar Time] as [Presenter’s Name], [Presenter’s Title] at [Presenter’s Company Name] discusses how one can [Webinar Topic].

You’ll be taught:

  • [Subtopic 1]
  • [Subtopic 2]
  • [Subtopic 3]

RSVP in the present day!

[CTA Button or Registration Link]

See you there.

[Sender’s Name]

[Designation], [Healthcare Practice’s Name]

6. Medication Order Affirmation

Topic: Your order is on its method!

Pricey [Patient’s Name],

We obtained your order and are on the point of ship it. Try your order abstract.

  • Product Particulars: [Product Name] x [Quantity] @ [Price]
  • Complete Worth: [Total Price]
  • Delivery Deal with: [Shipping Address]

We’re at present processing your order and can hold you up to date on the standing of your cargo. When you’ve got any questions or considerations, please don’t hesitate to contact us.

Thanks for selecting us. We look ahead to serving you once more sooner or later.

[Sender’s Name],

Group [Healthcare Practice’s Name]

7. Suggestions on a Publication

Topic: Loving this text?

Hello [Person’s Name]

Thanks for at all times studying our publication. Your curiosity means rather a lot to us.

We’d like to have your suggestions in your expertise thus far. That is vital for us to fulfill and exceed your expectations.

If you happen to’ve bought any suggestions, electronic mail us at [Your Email Address].

We hope to listen to from you quickly.


[Sender’s Name]

[Designation], [Healthcare Practice’s Name]

8. Annual Well being Verify-up

Topic: It’s been a 12 months already

Hello [Patient’s Name],

I hope this electronic mail finds you effectively.

It’s been a 12 months since your final check-up. Common checks enable you catch well being threats early and enhance your probability of efficient remedy.

Please schedule your annual check-up as quickly as doable.

Electronic mail us at [Your Email Address] or name [Your Phone Number] to schedule.

We look ahead to seeing you quickly.


[Sender’s Name]

[Designation], [Healthcare Practice’s Name]

9. Birthday

Topic: It’s your SPECIAL Day 🎂 🎉

Right here’s our prescription for you in the present day:

A wholesome dose of happiness, an additional dose of affection, and an enormous scoop of all of the issues that make you’re feeling incredible.

And sure, you’ve our permission to go heavy on the cake (for in the present day solely!).

Completely happy birthday, [Patient’s Name]!

From all of us at [Healthcare Practice’s Name]

10. Provide Assist for Insurance coverage

Topic: Want monetary assist?

Pricey [Patient’s Name],

Please notice that we provide medical loans for those who want monetary assist.

To verify eligibility and apply, click on the button beneath.

[CTA Button – Apply for Medical Loan]

Upon finishing your utility, our medical counselor will talk about the obtainable choices and supply the data you want.

That’s it!

Click on the button beneath to start your utility.

When you’ve got questions, name us at [Phone Number].

Greatest needs,

[Sender’s Name]

[Designation], [Healthcare Practice’s Name]

Sending Emails to Healthcare

Now that you just’re outfitted with the most effective healthcare emails and templates, the subsequent step is to start out sending. However earlier than you do, at all times keep in mind you’re coping with individuals. Hold your emails personalised and people-first.

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