25+ Highly effective FOMO Statistics To Skyrocket Gross sales (2024)


For those who’re questioning how you should use worry of lacking out to extend your gross sales—and also you need some strong proof to again it up—we’ve obtained some FOMO statistics you’re going to like.

On this article, we share 25+ highly effective stats for 2024, overlaying every little thing from what causes FOMO to find out how to drive gross sales with FOMO advertising.

25+ FOMO Statistics (2024)

We’ve pulled collectively FOMO-related stats to point out you the true energy of this advertising tactic.

Let’s begin by taking a look at which group of individuals experiences FOMO essentially the most.

Who Experiences FOMO?

In line with the analysis, there’s one specific era that experiences FOMO essentially the most. And, they’re additionally the most definitely to create FOMO in others as properly.

Are you able to guess which era it’s?

That’s proper, millennials!

Individuals typically combine up millennials with youngsters. However millennials are literally 23-38 years previous they usually spend cash.

Millennials spend extra per 12 months on groceries, fuel, eating places, their mobile phone, hobbies, electronics, and clothes.

Actually, 60% of millennials spend greater than $4 on a single espresso and 69% of millennials purchase garments for causes past fundamental necessity.

Now that millennials are big-spenders, let’s learn how FOMO impacts them.

  • Almost 7 in 10 (69%) of millennials expertise FOMO, essentially the most of any age group.
  • Millennials are the most definitely to purposely attempt to create FOMO amongst their friends, with 33% saying they’ve accomplished so in comparison with 12% of these in different age teams.
  • These with family incomes above $75,000 a 12 months weren’t solely the most definitely to expertise FOMO but additionally the most definitely to share their experiences on social media with the intent of making the feeling in others.

What Are the Results of FOMO?

FOMO is an actual feeling. So, it has actual results too. These statistics present how FOMO makes folks really feel and what actions the sensation causes them to take.

  • Many of the feelings that have been skilled with FOMO appear unfavourable: 39% reported feeling envious, 30% mentioned they felt jealous and 21% mentioned they felt unhappy or dissatisfied, with solely 29% reporting feeling happiness.
  • Nonetheless, the identical report reveals that millennials are adopting extra optimistic views of envy and jealousy, utilizing them as motivating components for taking optimistic motion, like making a purchase order or scheduling a visit.
  • 60% of millennial shoppers mentioned they make a reactive buy after experiencing FOMO, most frequently inside 24 hours.
  • In a FOMO research, practically half of Millennials surveyed attend reside occasions so that they have one thing to share on-line.
  • 40% of millennials overspend or go into debt to maintain up with their mates

FOMO on Social Media

As a result of FOMO began out as a social media factor, let’s go over some social media-specific FOMO statistics.

  • 56% of individuals are afraid of lacking out on occasions, information and vital standing updates if they’re away from social networks.
  • Fb is the commonest FOMO contributor (72%), adopted by Instagram (14%), Twitter (11%), and Pinterest (8%).
  • About 51% of individuals go to or go browsing extra incessantly to social networks than they did simply two years in the past.
  • About 27% of individuals head to social media proper once they get up.
  • The large issues that create FOMO amongst millennials are journey (59%), events and occasions (56%) and meals (29%).

These are the fundamentals of FOMO statistics, you’ve obtained ‘em down. Now, let’s check out some FOMO statistics that may provide help to enhance gross sales with FOMO advertising.

On-line Critiques and FOMO

Do you know that FOMO may be created with on-line opinions? When a client sees that others are having a good time utilizing your product/service, they’ll wish to purchase it for themselves too.

It’s simply one of many methods your online business can use FOMO to generate extra gross sales.

Listed below are some FOMO and on-line evaluation stats.

  • Research present 92% of on-line shoppers have a look at a product evaluation prior to creating a purchase order.
  • Product opinions are 12X extra trusted than product descriptions and gross sales copy from producers.
  • Prospects might spend 31% extra at a enterprise with nice opinions.
  • Optimistic opinions encourage 68% of shoppers to make use of a neighborhood enterprise.
  • 41% of shoppers might be tempted to buy a product with as few as 1 to 4 opinions.

Create FOMO with Consumer Generated Content material

Consumer-generated content material is one other efficient method to make use of FOMO in your advertising technique. Consumer-generated content material (UGC) is any type of content material, like pictures or movies, which have been posted by customers on on-line platforms like social media websites.

Just like on-line opinions, when a consumer sees a photograph posted by a pal on social media that incorporates a cool new product, they’ll wish to get it for themselves.

Check out these user-generated content material and FOMO statistics to seek out out simply how efficient this technique is.

  • Millennials spend 18 hours per day with media, and 30% of that point is spent taking a look at user-generated media.
  • 85% of shoppers discover visible UGC extra influential than model photographs or movies.
  • 48% of consumers say that UGC is a good way to find new merchandise.
  • 84% of millennials report that user-generated content material has some affect on what they purchase.
  • Corporations that included UGC into their web sites see an 18% enhance in income.

Try how ColorPop included UGC on their web site within the instance beneath:

When their web site guests see the superb make-up seems folks identical to them are creating utilizing ColorPop merchandise, they received’t wish to miss out on making an attempt it for themselves.

Consumer-generated content material acts as social proof by displaying that individuals are really shopping for and utilizing your merchandise. However you may also show social proof in your web site through the use of a social proof device like TrustPulse.

trustpulse social proof notifications software

TrustPulse is a social proof notification app that shows real-time exercise in your web site. It reveals your web site guests notifications each time somebody indicators up for your electronic mail record, registers for a demo, makes a purchase order, and extra. And that builds belief and creates FOMO.

The very best half? TrustPulse can enhance conversions by as much as 15%!

Use Shortage and Urgency for FOMO Advertising and marketing

Like we talked about, the that means of FOMO is the worry of lacking out, and one factor customers hate lacking out on is an efficient deal. That’s why many entrepreneurs use shortage and urgency to create FOMO.

If a consumer is aware of a deal isn’t going to final lengthy or there are only some objects left, they’ll make sure to take motion earlier than it’s too late.

Right here’s an instance from Amazon.

They present that the sale for the headband ends in simply over 1 hour and that 97% of the merchandise has already been claimed, making it pressing for customers to behave instantly if they need this nice deal.

Check out these statistics about utilizing shortage and urgency for FOMO advertising:

  • When objects are scarce, they’re typically perceived as extra worthwhile.
  • Below perceived shortage situations shoppers exhibit shopping for behaviors like urgency to purchase.
  • Countdown timers and limited-time provides create a way of consequence and worry of lacking out. The presence of the timer alone created an 8.6% elevate in conversions.

That’s a wrap! Now you perceive the true energy of FOMO.

With these FOMO statistics, you may grasp the artwork of FOMO advertising in order that your leads and prospects received’t wish to miss out on something you’re providing.

Sources (aka, “The whole lot We Went By so You Didn’t Have To”):

Mashable | Adweek | Bizrate Insights | Econsultancy | Technique | Credit score Karma | Business2Community | Internet hosting Tribunal | CrowdRiff | Stackla | Telescope | Skift | Annex Cloud | Taylor and Francis On-line | Forbes

Howdy, I am your information to the lead era universe. With a knack for search engine optimization and a mastery of content material advertising, I am on a mission to teach you on how-to generate lead and monetize your internet site visitors.

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