25 years of PRWeek Awards mirror large change in PR business


Final evening was an epic celebration of 25 years of PRWeek Awards and reflections on how the business has fully remodeled within the intervening interval.

The night contained many echoes of the previous and glimpses into the long run, from the PRWeek Titans, Luminaries and Legends tables convened respectively by Weber Shandwick, BCW/Hill & Knowlton and Edelman, to former Pupil of the Yr Kathleen McManus graduating to Excellent Younger Skilled. The consideration was offered to the Lippe Taylor exec by former Burson-Marsteller worldwide CEO and BCW Luminary Chris Komisarjevsky – a real handing on of the PR baton.

“The night served not solely to focus on of excellent work however it was an opportunity for all to see the breadth of expertise, enthusiasm and mental energy in our career,” commented Komisarjevsky on LinkedIn.

PRWeek’s Silver Anniversary Awards included two particular classes, one for In-house Dynasty of the Final 25 Years, one for Company Dynasty – GE took dwelling the previous, Edelman the latter.

See the PRWeek U.S. Awards 2024 winners

Each PRWeek Awards leaves some folks strolling away happier than others. The group at Ogilvy PR shall be thrilled with their eight honors, together with the flagship Marketing campaign of the Yr for Unilever model Dove’s Flip Your Again initiative that pushed again on TikTok’s Daring Glamor filter know-how and the unreasonable psychological injury it causes younger girls.

As Basic Mills CCO Jano Cabrera famous on LinkedIn: “Dove’s Flip Your Again marketing campaign is figure everybody within the business ought to watch and use as an inspirational instance of labor that successfully drives model goal and optimistic social change.”

Golin received Additional-Massive Company of the Yr, Company of the Yr and CEO Matt Neale was named Company PR Professional of the Yr. It was particularly applicable that Neale’s honor was offered to him by former Weber Shandwick and McCann CEO Harris Diamond – a Weber Shandwick Titan – who employed the Brit after three journeys to London to influence him to make the transfer over to New York Metropolis.

Day One Company repeated its Excellent Midsize Company achievement from final yr, as did BRG Communications within the Excellent Boutique Company class.

Until any person is aware of higher on the market, Boden Company grew to become the primary Hispanic specialist agency to win an company award within the Excellent Small Company class. 

“As a Latina-owned and led, unbiased company, we’re thrilled to have been acknowledged on this stage among the many giants,” mentioned company president Sara Garibaldi on LinkedIn.

And Zeno continued its powerhouse run in varied company classes by annexing Excellent Massive Company.

The small however mighty Wasabi Applied sciences group can have been delighted to beat out the heavyweight gamers from UPS, Campbell’s, Kraft Heinz and United Airways within the Excellent In-house Crew class. United acquired some ink on the winners’ wall when former White Home press secretary Josh Earnest, the airline’s EVP of communications and promoting, was named Excellent In-house Skilled.

One factor that’s usually forgotten when appraising PRWeek Awards winners is that the entry interval for this system spans October 2022 to October 2023, the top level of which is six months previous to the awards ceremony. So, for instance, there was at the very least one marketing campaign shortlisted that revolved across the 2022 soccer World Cup.

There may be an inevitable lag impact and the businesses and work actually killing it in This fall of the yr prior and Q1 of the present yr have to attend for the next yr’s gala ceremony to see their achievements up in lights.

There may be additionally nonetheless a false impression in some quarters that the PRWeek editorial or industrial groups swoop in on the finish of the method and apply a “last coat of lacquer” to the outcomes to supply the winners most acceptable to them.

That’s completely not the case.

The scores of the top-notch group of jury members who choose the work, groups and people are the only measurement standards by which the awards winners are determined. We’ll depart the extra “proactive” strategy to different lesser packages. That’s why the PRWeek Awards are really “the Oscars” of the PR business – as many company commented final evening.

The one class the place the group will get concerned is our Communicator of the Yr award, which was this yr offered to GLAAD president and CEO Sarah Kate Ellis for her distinctive advocacy on behalf of the LGBTQ group at a time when it’s beneath extreme assault from legislators in lots of states across the U.S.

Ellis was busy internet hosting GLAAD’s Media Awards in Los Angeles Thursday evening, so RuPaul Drag Race and Traitors actress and GLAAD board member Miss Peppermint accepted the trophy on her behalf, throughout which she made an impassioned plea for manufacturers to stay with the LGBTQ group within the tough months forward main as much as the overall election and past.

It was a incredible celebration worthy of a Silver Anniversary and the work honored really represents the journey PR has been on and the progress it has made by way of effectiveness, creativity and profile because the first PRWeek Awards in 2000 on the New York Marriott Marquis.

Thanks for all of your help throughout this time and right here’s to the subsequent 25 – the tempo of change actually isn’t going to decelerate!


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