26 Stats That Make the Case for Gross sales Automation


Each facet of a gross sales course of is vulnerable to human error when carried out manually. As a gross sales skilled, there’s a superb likelihood you’ve slipped up right here and there. Possibly, you misplaced a deal since you forgot to comply with up with a prospect. Or possibly, you misplaced precious time hashing out a gathering time with a possible buyer.

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All these points and extra could be no less than partially addressed by incorporating automation sources into your gross sales course of. They supply an efficient method for gross sales groups to streamline sure components of their efforts and, in flip, enhance their group’s effectivity as a complete.

Listed here are some stats on gross sales automation info and figures spanning a number of classes. Let’s have a look.

Gross sales Automation Stats

Total Self-discipline

1. 60% of gross sales professionals say that AI/automation instruments are essential to their general gross sales technique. (HubSpot)

2. 57% of gross sales professionals agree that by 2024, most gross sales execs will use AI/automation of their function. (HubSpot)

3. Gross sales professionals could be discovered within the high 10 consumer teams of AI at organizations, rating eighth within the checklist (as per when the ballot was performed). (IBM)

4. Sellers within the US and Canada spend over one-third of their time on administrative duties and updating their CRM (19% on every exercise). (LinkedIn)

Advantages of Gross sales Automation

5. Gross sales professionals estimate they save round 2 hours and quarter-hour every day utilizing AI or automation instruments to automate handbook duties comparable to knowledge entry, note-taking, scheduling, and so forth. (HubSpot)

6. Gross sales professionals save a mean of two hours and 7 minutes every day utilizing AI/automation instruments for prospect outreach. (HubSpot)

7. Gross sales professionals who use AI/automation say that the largest advantages of utilizing such instruments of their function are that:

  • AI instruments save them time/automate handbook duties (38%).
  • AI instruments assist them use knowledge to optimize the gross sales course of (31%).
  • AI instruments enable them to spend extra time promoting (31%). (HubSpot)

8. Analysis means that gamers investing in AI are seeing a 10-20% gross sales ROI enhance. (McKinsey)

9. 80% of sellers within the US and Canada who met or surpassed 150% of quota use gross sales tech no less than as soon as every week in comparison with 58% of different sellers. (LinkedIn)

10. 90% of sellers in Asia-Pacific (Australia, India, and Singapore, to be exact) who attained 150% or higher of quota use gross sales tech no less than as soon as every week, contrasted with solely 79% of different sellers. (LinkedIn)

11. 97% of sellers within the US and Canada discover gross sales intelligence, gross sales enablement, and CRM instruments to be “essential” or “crucial.” (LinkedIn)

Gross sales Automation (and AI) Instruments And Makes use of

12. Gross sales professionals who use AI/automation really feel that the best instruments for serving to them attain their gross sales objectives are:

  • AI instruments that automate handbook duties (25%).
  • AI instruments that provide data-driven insights (20%).
  • Generative AI instruments that assist write gross sales content material or prospect outreach messages (20%).

Knowledge counsel that these are additionally the preferred AI/automation instruments in gross sales. (HubSpot)

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13. 86% of gross sales professionals leveraging generative AI to put in writing messages to prospects consider it’s efficient — 38% discover it very efficient, and 49% considerably efficient. (HubSpot)

14. The most well-liked duties that gross sales professionals use generative AI instruments for of their function embody (in no explicit order):

  • Content material creation, or utilizing generative AI to put in writing copy, create pictures, or get concepts for gross sales enablement content material.
  • Prospect outreach, or utilizing generative AI to put in writing emails, social media messages, name scripts, and so on.
  • Analysis, or utilizing generative AI for market analysis, to seek out datasets, summarize articles, and so on.
  • Coaching, or utilizing generative AI to be taught gross sales forecasting or a brand new Excel operate. (HubSpot)

15. 93% of B2B gross sales professionals utilizing AI/automation discover AI instruments/chatbots that successfully help with prospect outreach or lead technology. (HubSpot)

16. 44% of sellers within the UK use gross sales tech weekly, and 25% use it every day. (LinkedIn)

17. 30% of firms are utilizing or contemplating utilizing pure language processing (NLP) options for gross sales. (IBM)

CRM and Gross sales Automation

18. 42% of groups utilizing a CRM use it to automate assembly scheduling. (HubSpot)

19. 40% of groups utilizing a CRM use it to automate content material automation. (HubSpot)

20. 36% of groups utilizing a CRM use it to automate quote technology. (HubSpot)

21. 34% of groups utilizing a CRM use it to automate assembly follow-ups. (HubSpot)

22. 29% of groups utilizing a CRM use it to automate rep assignments. (HubSpot)

23. 28% of groups utilizing a CRM use it to automate lead scoring. (HubSpot)

Common Attitudes and Views on Gross sales Automation

24. 69% of gross sales professionals consider that gross sales execs ought to use AI/automation instruments for prospecting however keep away from turning into overly reliant on them. (HubSpot)

25. 36% of gross sales professionals who use AI/automation discover such instruments simple to make use of to perform their gross sales objectives, whereas a majority (55%) discover them neither simple nor tough to make use of for this function. (HubSpot)

26. 39% of gross sales professionals who don’t at the moment use AI/automation instruments of their function say it’s as a result of they don’t need to develop into overly reliant on AI instruments. (HubSpot)

Automating Your Gross sales Workflow

No matter your trade or how your gross sales org is structured, there is a good likelihood what you are promoting stands to realize so much from leveraging gross sales automation sources.

They’ll take a number of the legwork, guesswork, and vulnerability to human error out of your gross sales course of. With so many automation instruments at your disposal, it is best to no less than contemplate folding a number of into your gross sales efforts.

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