35 Instagram Options All Entrepreneurs Ought to Know [2023 Guide]


Instagram is continually pushing the boundaries of what a photo-sharing app could be. This social community is a multi-talented queen: Positive, you may throw a cool filter on a photograph, however due to Instagram’s many native options, you can even edit movies, purchase your mother’s birthday current, begin an annoying group chat, see all the posts you’ve favored (ever), video name your coworker, begin a flame battle by way of quiz sticker, and extra.

Listed here are the Instagram options that each marketer ought to know in 2023 — take notes. (Simply kidding, bookmarking the web page is sweet sufficient for us).

New Instagram options

Instagram Notes

Consider Instagram Notes like a bulletin board: you may “pin” quick phrases to the highest of messenger, and so they’ll keep there for twenty-four hours. Notes are an incredible place to remind folks about occasions, promotions, life updates and extra.

Instagram features notes
Supply: Meta

Wish to be taught extra about Instagram Notes (and what the heck they’re for)? Right here’s a weblog publish for you.

Instagram Collabs

Collab posts permit two separate accounts to share the identical content material to each of their feeds. Each of the creator’s handles seem within the publish, and the feedback and likes are multi function place. It is a sensible function to make use of if you’re partnering with an influencer or one other enterprise for an commercial or sponsored content material: It makes the partnership clear and apparent on your viewers.

copy of Instagram collab post example

IG collab posts immediately improve your attain, as a result of each your followers and your collaborator’s followers may have entry to it. To be taught extra about mastering the artwork of Instagam collab posts, right here’s some studying for you.

Instagram enterprise options

Skilled dashboard

The Skilled Dashboard on Instagram is for Enterprise and Creator accounts. Right here, you may measure your efficiency on the app (extra on Instagram Insights under) and likewise be taught extra about how enhance these metrics—the “Develop Your Enterprise” part has useful instruments for excellent ‘gramming.

Instagram features professional dashboard

Supply: Instagram

Interactive bio

The interactive bio options make it simpler on your viewers to entry data instantly out of your Instagram profile. Info like what you are promoting’s deal with and telephone quantity are clickable, main curious potential clients straight to the purpose.

interactive bio

Supply: Instagram

And don’t neglect concerning the hyperlink in bio—you may copy and paste your organization web site there, or craft your individual linktree to maximise that area.

(Psst: if you happen to’re searching for new IG bio concepts, we’ve bought 10 sizzling ones).

Desktop publishing

Within the days of yore (aka, pre-2021), you may solely publish to Instagram by way of a cell system. However in June 2021, Instagram launched the desktop publishing function. Now you may publish out of your laptop’s desktop and keep away from neck cramping.

desktop publishing drag and drop photos
Supply: Instagram

To publish instantly out of your desktop, log in to instagram.com and click on Create on the left aspect of your display. From there, you may drag and drop content material, use filters, add captions and extra.

If you happen to like desktop publishing, you’re going to have a serious crush on Hootsuite. Hootsuite’s publishing instruments are desktop-friendly and help you plan and schedule your content material, discover the optimum time to publish, and extra.

Instagram Insights

Instagram’s Insights help you observe your success on the platform (they’re a part of the Skilled Dashboard, see above). Preserve observe of necessary metrics like your engagement price, likes, feedback, followers and extra utilizing this function.

analytics insights overview

For a whole rundown of learn how to use IG analytics for what you are promoting account, we propose taking a looksee at this weblog publish.

Instagram Reside

Make critical connections (in actual time) utilizing Instagram Reside. This function helps you have interaction your viewers and can provide you a serious step up in terms of model authenticity. Utilizing Instagram Reside, you may join with viewers, invite them to affix your reside video, current shoppable merchandise and extra.

Instagram live

Supply: Instagram

For extra on utilizing Instagram reside for enterprise, try this no-sweat, tear-free information to IG Reside.

Instagram Guides

The Instagram Guides function means that you can curate content material round a specific theme or objective. For instance, you may create an IG information to a sure product launch, sale or model data.

To create an Instagram Information, you don’t have to make new content material: consider a information like a batch of already-published content material that you just’ve gathered collectively for a selected goal.

Instagram guides

Supply: Instagram

Interested by Instagram guides? Right here’s 13 methods to make use of this function.

Pinned feedback

Feedback usually present up both sorted by time posted or no matter remark the viewer might be most interested by (thanks, algorithm!), however by pinning a remark, you may management what your viewers sees first. Pinned feedback present up instantly under the publish’s caption, directing the viewer’s consideration to a specific message.

story features pinned comments

Companies can use pinned feedback to amplify optimistic messages, draw consideration to steadily requested questions or just put a humorous remark entrance and centre. (Pinning a remark is straightforward: right here’s learn how to do it.)

Instagram messaging options

Direct messages

Take it to the DMs: direct messages are a personal option to work together on Instagram. You can begin up a DM with any Instagram account to speak instantly. That is one of the best place to have a dialog that you just don’t need the entire world to see.

story features direct messages

To get essentially the most out of your Instagram DMs, right here’s an important information.

Group chats

Group chats are similar to DMs, however they embody three or extra accounts. Group chats are an effective way to share content material or discuss with a small group of individuals (and ship memes, obvs).

Instagram group chats

Supply: Instagram

Instagram group chats can really embody as much as 250 accounts, which feels a bit like having a turkey setting on a microwave. (Critically, who wants that?)

Audio and video calls

Watch your again, Zoom. Through Instagram’s personal messenger, you can also make audio or video calls to as much as eight folks directly. Simply choose both the telephone or video choice within the high proper nook of your DM to begin a name—this works on each desktop and cell variations of the platform.

Instagram audio and video call
Supply: Instagram

Computerized replies

An automated reply is sort of a voicemail for Instagram—it lets the one that DM’ed you recognize that you just acquired their message, and may talk an ordinary message to everybody who sends you a personal chat. That is significantly useful for companies.

Instagram automatic replies

An automated reply can be utilized to reply steadily requested questions, current well timed data and even let people know that IG DM isn’t one of the simplest ways to contact you. (If you happen to’re seeking to up your sport in terms of DMs, Hootsuite’s Inbox makes it simple to streamline communication).

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Saved replies

Saved replies are an unimaginable IG hack if you’re coping with a big quantity of DMs. A saved reply is a shortcut to an extended message. You may arrange a number of saved replies in your IG settings.

saved replies

Reply to feedback

As an alternative of replying to feedback with one other remark, you may reply to to feedback utilizing a direct message. It is a great tool for transitioning a dialog out of your remark part to a personal message.

reply to comments with DM
Supply: Instagram

To answer to a remark with a direct message, simply faucet Message as an alternative of Reply if you’re commenting.

Polls, quizzes, GIFs and stickers

Utilizing Instagram messenger, you may ship GIFs or stickers in any direct message. Plus, you may ship interactive polls or quizzes to any group chat (any message with three or extra accounts concerned).

messenger polls and quizzes
Supply: Instagram

To entry these options, go into the chosen chat and faucet the sticker icon on the decrease proper aspect of the display. From there you’ll be capable of decide stickers and GIFs and use the ballot and quiz choices—if what you’re searching for doesn’t pop up straight away, use the search bar.

Unsend messages

If you happen to’ve made a mistake in a direct message or by accident despatched a DM to the mistaken account, you may unsend the message by tapping and holding it, then selecting Unsend.

Instagram messenger unsend a message
Supply: Instagram

In fact, if the particular person has already learn the message, this gained’t erase it from their reminiscence (although it could make them suppose they’re shedding it).

Vanish mode

This function isn’t significantly helpful in terms of enterprise (until you’re within the enterprise of GOSSIP) however it is extremely enjoyable. Open Instagram messenger and swipe up on the display to activate Vanish mode — your messenger display will flip black, and as soon as a message is seen on Vanish mode, it disappears.

vanish mode
Supply: Instagram

Necessary be aware: Instagram notifies everybody within the chat if somebody takes a screenshot. Higher not.

Instagram Story options

Instagram Story captions

Captions are a basic option to up your Instagram Story sport — they help you layer textual content, emojis and tags over the picture, Reel or publish you’re sharing.

story captions

Supply: Instagram

Instagram Story highlights

IG Tales disappear 24 hours after they’re posted — that’s, until they’re saved in a Story Spotlight. Story Highlights help you hold notable or informative Tales “pinned” and simply accessible on the high of your profile.

Instagram story highlights Bkind products profile

Supply: Instagram

If you happen to’re seeking to customise your spotlight covers, like within the instance above, right here’s learn how to do it.

Instagram Story hyperlinks

Add a hyperlink to any web site in your IG Story by utilizing the “Hyperlink” sticker. Simply copy and paste the net hyperlink into the suitable area. The sticker will robotically show the identify of the web site, however if you wish to personalize it, simply hit Customise sticker textual content and kind in no matter you need — for instance, CLICK HERE, READ MORE or SHOP NOW.

story links

Supply: Instagram

Interactive Story stickers

Moreover hyperlinks, there’s additionally Story stickers that permit customers to work together together with your content material whereas staying within the Instagram app. Interactive stickers embody swimming pools, quizzes and questions: use these options to interact together with your viewers, supply opinions or get concepts.

story stickers

Supply: Instagram

For extra Instagram Story concepts, right here’s a weblog publish with over 30 examples.

Add yours

That is certainly one of Instagram’s newer sticker choices, and it has some very cool potentialities in terms of sharing. The “Add yours” sticker permits anybody on Instagram to take part in a photo-sharing problem that follows a selected immediate. For instance: “Your June up to now,” “Household picture” or “Design inspo please.”

Instagram Add Yours feature
Supply: Meta

These sticker prompts can blow up, with a whole lot of hundreds of individuals utilizing them as an excuse to share pictures.

Instagram Story procuring

That is one other sort of clickable sticker—add hyperlinks on to merchandise in your Instagram Store to make it easy for viewers to be taught extra (and purchase stuff, in fact).

story product tags

Supply: Instagram

Instagram Reel options

Edit Reels

Instagram’s native instruments for modifying Reels are fairly complete. You may clip movies collectively, crop, add textual content and music, put in enjoyable transitions and extra.

reels align feature
Supply: Instagram


The Remix function offers Instagram customers the chance to make a Reel that features a picture or video posted by one other person. It is a nice option to shoot response movies, make a fascinating touch upon one other publish or assist one other person of the app. (Additionally, sing duets!)

Reel templates

Modifying Instagram Reels generally is a ache (particularly if you happen to’re utilizing IG’s in-app program — listed below are some free various options), and Reel templates are a user-friendly technique for creating glorious movies. Templates will robotically clip your chosen movies right into a sure timeframe, often to the beat of a specific track–offering you with a superbly edited video in just some seconds.

templates with pancakes
Supply: Instagram

To make use of a Reel’s template, simply hit Use template, which seems above the account identify on the Reel.

Reply to a remark with a Reel

When somebody feedback in your Reel, you may reply with a Reel that features that remark—it’s an superior option to have interaction together with your viewers and to capitalize off of content material that you just’ve already created.

reels option to reply with a reel

To answer to a remark with a Reel, select the remark that you just wish to reply to and hit Reply. Then, as an alternative of typing your reply as you usually would, hit the digicam icon. That may convey you to the Reels creation web page, and the remark you’re replying to will appear as if a sticker in your Reel.


To be able to make your Reel as accessible as attainable, use captions. Captioning the audio in your Reels is useful to people who may not be capable of hear (and likewise useful for individuals who watch Reels silently, for instance, for hours on finish whereas their accomplice sleeps soundly subsequent to them).

reels captions

Instagram will create automated captions for you (Hallelujah)—simply faucet the sticker button and select Captions. IG gained’t all the time transcribe the audio completely, however you may edit every phrase your self by tapping on the textual content. You may also change the font of the captions utilizing the choices on the backside of your display.

Instagram procuring options

Product tags

Product tags are an superior instrument for retailers utilizing the platform (and an much more superior instrument for on-line shopaholics). The procuring function offers companies the chance to showcase their merchandise on-line, and shoppers the chance to purchase these merchandise instantly inside the app.

shopping tags

Supply: Instagram

Instagram procuring is an artwork — listed below are the high tips of the commerce.

Instagram Checkout

Talking of shopping for instantly inside the app: that’s what Instagram Checkout is all about. This in-app function makes procuring criminally simple.

features checkout Facebook pay

Supply: Instagram

Instagram Wishlist

If impulse shopping for isn’t your factor (brag alert) you may add merchandise to your Instagram Wishlist. To do that, simply faucet the little ribbon icon subsequent to the product.

shopping wishlist

To entry your saved merchandise, faucet the three horizontal strains within the high proper nook of the IG procuring display after which go to Saved Merchandise.

Realizing concerning the want checklist function can be useful if you happen to’re a enterprise promoting merchandise: this generally is a name to motion in your posts (“Save this to your summer time wishlist”).

Hidden Instagram options

See archived Tales

Instagram Tales disappear 24 hours after they’re posted. It’s a blessing and a curse. As soon as these 24 hours are up, the publish is gone endlessly. Or is it?

story archive
Supply: Instagram

You may entry your individual Instagram Story archive via your profile — simply hit the three horizontal strains on the high proper of your display, then Archive. This function is very useful if you happen to’ve carried out a quiz or ballot and may now not see the outcomes: that’s all accessible by way of the Tales archive.

See all of the posts you’ve favored on Instagram

To see all of the posts you’ve favored on Instagram in a single place, go to your profile web page, hit the three horizontal strains within the high proper nook, then hit Your exercise.

see all the posts you've liked

Supply: Instagram

From there, you’ll be capable of see all of the posts that you just’ve favored, commented on, been tagged in, and even your sticker responses on IG Tales. You may even kind these by date — so if you wish to know whether or not you voted “sure” or “no” to the whipped espresso development in April 2020, that is the place to test it out.

Instagram Story tags (after posting)

Have you ever ever posted an Instagram Story and realized you forgot to tag somebody? Now, you may retroactively point out somebody in your IG Story. That signifies that they’ll share it to their followers, immediately increasing the attain of your content material.

Instagram story add mentions
Supply: Instagram

To tag somebody in an Instagram Story after the Story has already been posted, go into the Story, faucet the three dots in the appropriate backside nook, then faucet Add Mentions. Sort within the handles of the account(s) you’d prefer to tag, and also you’re golden.

Create, schedule, and publish Instagram posts and Tales (and all of your different social content material), work together together with your viewers, and measure your success from one dashboard utilizing Hootsuite. Begin your free 30-day trial at the moment.

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