4 low-cost (and no-cost) methods to develop your small business utilizing Instagram Automation 🤑


It’s no secret that rising a enterprise on Instagram has its pitfalls (and its perks).

However there’s quite a lot of complicated and conflicting data on the market about utilizing the platform to assist bolster gross sales.

Publish daily!

Use 5 hashtags!

Use influencers!

Do extra Reels!

No, publish extra photographs as an alternative!

The listing goes on and on.

And it may be exhausting! 😮‍💨

Nevertheless it doesn’t need to be.

Somewhat than resisting the urge to throw your pc (or cellphone) out the window every time somebody casually mentions, “Why don’t you utilize Instagram to develop your small business?” – such as you hadn’t considered it earlier than! – there are methods to show low-ROI posts into money-making machines. 🤑

The key?

Instagram DM Automation by Manychat.

Firstly, why use Instagram?

Let’s begin with the information.

In case you’re feeling jaded about Instagram, it’s nonetheless an vital channel for enterprise.

Instagram has greater than 2 billion month-to-month energetic customers with Meta referring to the platform as “the favourite vacation spot for customers to attach with manufacturers”.

And it’s simple to see why…

In line with Instagram’s personal information, 90% of individuals observe not less than one enterprise on the platform, and 70% of buyers look to Instagram for his or her subsequent buy.

And regardless of TikTok interesting to Gen Z, Instagram continues to be a winner for 18-to-34-year-olds, who make up 60% of the platform’s consumer base.

Now we’ve got the stats, let’s have a look at how Instagram DM Automation can elevate your present advertising and marketing efforts.

The highest use instances for utilizing Instagram

Our Company Companions and Educators use Instagram DM Automation in a wide range of intelligent methods, together with:

  • Giveaways and competitions
  • In-person and digital occasion registrations
  • 5-day challenges
  • Coupon codes or reductions
  • Lead magnet or templates
  • Thriller presents
  • Influencer advertising and marketing 
  • FAQs
  • Product galleries
  • Lead era and qualification
  • Plus many extra!

There are additionally a number of methods to develop your subscribers utilizing Manychat, together with instruments like:

  • Instagram key phrases
  • Instagram feedback
  • Instagram Story point out reply
  • Instagram Dwell feedback
  • Adverts that Click on to Instagram Direct

DM hyperlink (For instance: ig.me/m/your_username)

So, irrespective of should you’re a newly minted startup, or a down-in-the-trenches enterprise veteran,  listed below are 4 methods you may leverage Instagram DM Automation to develop your small business.

1. Begin small – leverage engagement

No matter your follower rely, the best solution to begin is by leveraging viewers engagement, like feedback, Story replies and DMs, utilizing Instagram DM Automation to reply FAQs and ship a reduction code to leads that can assist you hit these gross sales targets. 🎯

🚀 Your purpose:

Reply FAQs, and ship product galleries, coupon codes, or digital freebies within the DMs, to assist drive extra gross sales.

🚀 Your technique:

For this, you may make the most of Manychat instruments, together with Instagram key phrases, Instagram feedback, Instagram Story reply, and Instagram Dwell feedback.

Arrange your Instagram feedback, Story reply, and key phrases to set off when your viewers sorts a sure phrase.

You can begin with a query in your Story. 

For instance, should you run a clothes retailer, you may ask, “Do you discover it troublesome to seek out sweaters that preserve you heat within the snow?” Then share some photos or a video of your sweaters, together with some textual content that summarizes their advantages.  

Add a single call-to-action on the finish, reminiscent of, “Reply with the phrase SWEATER for 10% off your first buy.”

When prospects reply with SWEATER, your automation delivers the low cost code immediately.

Plus, should you’re already chatting within the DMs, it’s simpler for potential prospects to lift a query or objection about your product. You’re way more more likely to make a sale while you reply buyer inquiries immediately.

(You may also automate your FAQs, so prospects immediately obtain a response. This stops them from trying out your opponents whereas they await a guide response.)

On your feed posts, you may make your CTA the identical, and use Instagram feedback to ship the coupon code within the DMs.

2. Bought some momentum? Run advertisements that click on to Instagram

In line with Instagram information, 50% of customers grow to be extra all in favour of a model after they see an advert for it on Instagram.

So, let’s appeal to extra of your target market. Probably the greatest methods to do that is by working advertisements that click on to Instagram.

These look the identical as an everyday newsfeed or Story advert, however as an alternative of clicking by way of to a touchdown web page, it’ll ship a message on to your lead’s DMs.

By creating a customized Instagram DM expertise, you may increase gross sales with doubtlessly decrease advert prices in comparison with different channels.

⚠️ Keep in mind: your advert ought to have a Story-size and feed-size graphic.

🚀 Your purpose:

Use advertisements that click on to Instagram to succeed in extra potential prospects by providing your viewers one thing they will’t stay with out. 

This could possibly be a free five-day problem, a lead magnet, a reduction code, a thriller reward, a free-plus-shipping supply, or webinar registration.

🚀 Your technique:

Select what your freebie will probably be, and arrange your flows inside Manychat.

Subsequent, head over to your Fb Enterprise account to begin establishing your advertisements.

⚠️ For step-by-step directions on tips on how to arrange your advertisements, try our in-depth Instagram advertisements video tutorial right here.

3. Buddy your automation up with influencers 

In line with a survey by Influencer Advertising and marketing Hub, the influencer advertising and marketing business is ready to develop to roughly $21.1 billion in 2023.

In actual fact, greater than 83% of survey respondents nonetheless imagine influencer advertising and marketing to be an efficient type of advertising and marketing.

🚀 Your purpose:

Accomplice with an influencer that reaches your target market. 

For instance, should you’re a pet-food model, search for doggy influencers.

Attempt working with nano- and micro-influencers (accounts with 1,000 to 10,000 followers, and 10,000 to 100,000 followers, respectively), to maintain prices low.

🚀 Your technique:

For this technique, you’ll must configure your story point out reply, and key phrase set off.

To drive visitors to your model’s Instagram DMs, the influencer will create a video or publish about your product, with a proposal like a reduction code, thriller reward, or free pattern.

The influencer shares the content material on their newsfeed and story, and tells their followers to share the content material, and point out your model username (e.g. @superdogtreats).

The influencer will even inform their followers a few secret key phrase you’ve created only for them, to allow them to get the particular supply (e.g. treats1).

When the influencer’s followers share the content material mentioning your model username, they mechanically obtain a DM out of your Instagram account.

Within the move, you’ll additionally ask for the key key phrase, and as soon as the lead provides the key phrase, you automation reveals the small print of your supply.

⚠️ Professional tip: Be sure the influencer agrees so that you can use their content material to your model advertisements!

4. Go viral! Run a giveaway – however ditch the “like, remark, share” immediate 🔥

Internet hosting an Instagram giveaway is a great solution to generate focused leads, acquire new followers, and create constructive sentiment to your model. 

In any case, who doesn’t love a freebie?

🚀 Your purpose:

Construct a buyer profile accumulating first-party information, increase gross sales, and leverage present viewers engagement. 

🚀 Your technique:

Take a leaf out of 4 Causes’ playbook for a viral Instagram giveaway technique leveraging Instagram DM Automation by Manychat.

Shying away from the drab “like, remark, tag” Instagram giveaways, 4 Causes ran a product bundle giveaway to their present viewers and used Instagram advertisements to succeed in extra ultimate patrons.

Their Manychat flows collected buyer data, together with e-mail addresses and cellphone numbers, and incentivized sharing for extra possibilities to win.

To do that, 4 Causes tapped into gamification. 

They assigned every entrant a novel referral ID and supplied entry to a leaderboard to trace their progress. Good day gamification! 👋

To enhance individuals’ possibilities of profitable, they have been requested to carry out the next actions:

  • Reacting to a selected publish
  • Following the model on Instagram
  • Tagging three associates
  • Finishing this sentence within the feedback: “My favourite scent of a shampoo is : _”
  • Mentioning the model of their Instagram Story
  • Sharing the competition giveaway publish with their associates, utilizing their distinctive Referral ID   

Following the giveaway entry, individuals would obtain the 4 Causes Amazon promotion message to spice up gross sales of their new product line.

⚠️ Don’t overlook: Play by the foundations! Try Instagram’s Promotion Pointers for internet hosting a giveaway. For additional particulars, we’ve damaged down the foundations on this article right here.

Closing ideas

Implementing any one among these 4 methods on Instagram, and pairing them with the facility of Instagram Automation, might help your Instagram DMs run on autopilot, and generate extra income.

For extra good methods to make use of Instagram Automation, we’ve handpicked these case research only for you:

And should you’re able to dive proper in and be taught the fundamentals of Instagram Automation, try our free Instagram Automation video course.

You already voted!

The contents of this weblog have been independently ready and are for informational functions solely. The opinions expressed are these of the writer and don’t essentially replicate the views of ManyChat or every other get together. Particular person outcomes could fluctuate.


Please enter your comment!
Please enter your name here