Proper now on Instagram, you’re competing to your buyer’s consideration.
And shedding. 😨
Gross sales are flatlining.
Engagement is low.
You’re on the mercy of the algorithm.
However there’s a silver lining that will help you drive extra leads and gross sales, get better deserted carts, and reply FAQs on autopilot you in all probability haven’t considered…
Let’s discover how one can leverage Instagram for eCommerce and pair your current efforts with Manychat’s Instagram Automation to construct your first gross sales funnel.
Why use Instagram for eCommerce? 🛍
With greater than 2 billion month-to-month energetic customers, Instagram is marketed because the vacation spot the place individuals join with buddies, manufacturers, and issues they love.
Actually, 90% of individuals observe at the very least one enterprise on the platform, and 70% of customers look to Instagram for his or her subsequent buy.
It’s no secret that messages, like Instagram DMs, drive extra individuals from discovery to buy.
In keeping with a Fb-commissioned on-line examine, two-thirds of customers who use messaging apps to work together with a enterprise have contacted them whereas within the technique of buying.In a 2020 Fb Messaging Analysis examine, 68% of worldwide adults surveyed mentioned: “I’m extra prone to do enterprise with/buy from an organization that I can contact through messaging (e.g. through chat app, textual content) than one which I can’t.”
The highest methods eCommerce companies leverage Instagram DM Automation 💬
Our Company Companions and Educators (in addition to a wide range of prime manufacturers, like Nike and 4 Causes) use Instagram DM Automation, or Instagram chatbots, in a wide range of intelligent methods, together with:
- Provide methods to seamlessly buy within the DMs (together with utilizing product galleries)
- Giveaways for lead era and list-building
- Get well deserted playing cards
- Drive gross sales with personalised chat experiences
- Reply FAQs 24/7 with out lifting a finger
- Present buttons to buy triggered by key phrases
- Provide coupon codes
- And lots of extra!
There are additionally a number of methods to develop your contact listing utilizing Manychat, together with native instruments like:
- Instagram key phrases
- Instagram feedback
- Instagram Story point out reply
- Instagram Dwell feedback
- Adverts that Click on to Instagram Direct
- DM hyperlink (For instance: ig.me/m/your_username)
So, whether or not you’re a brand new enterprise hoping to squeeze extra income from Instagram or a longtime eCommerce juggernaut able to smash these gross sales targets, this is among the first funnels to construct. 🤖
Let’s information your prospects via the trail to buy, step-by-step.
1. Ditch the handbook effort in replying to FAQs day and evening
👀 Buyer “path to buy” stage: Consciousness stage
Let’s begin with the fundamentals…
Are you bored with answering lots of of DMs manually?
Earlier than your lead goes to a competitor, your Instagram chatbot can reply the commonest questions immediately.
There’s no want for a human to step in, dramatically decreasing your customer support prices.
But when your buyer requests a human, you’ll be able to bounce into reside chat or Instagram DMs to reply them.
The most typical solution to arrange your FAQs is utilizing a key phrase set off, which fires off when your buyer varieties in a key phrase.
For instance, let’s say a buyer likes a blue sweater you’re promoting however they wish to discover out what sizes can be found.
They could ship a message like “What dimension does this are available?”
And you’ll automate a response with a hyperlink to your sizing chart – all inside the DMs.
2. Develop your database – and construct a listing that you simply personal
👀 Buyer “path to buy” stage: Consciousness and consideration levels
If you happen to’re on the lookout for a surefire solution to flip randoms into raving followers, one of the best ways to try this is thru nurturing.
However first, you need to seize their particulars on the entry level.
With Instagram chatbots, you’re in a position to create a chat expertise that data your leads’ particulars so you’ll be able to market to them later.
By amassing first-party knowledge, like telephone numbers and e mail addresses of your leads, you’re in a position to retarget your viewers, get better deserted carts, and develop a database that you simply personal – no matter any platform adjustments, like iOS14.
Actually, certainly one of our company companions was in a position to develop their consumer’s database from zero to about 1,000 contacts from simply 10 Fb posts linked to Manychat’s Remark Automation device.
3. Generate extra leads utilizing adverts that click on to Instagram Direct for a personalised buying expertise
👀 Buyer “path to buy” stage: Consciousness, consideration and buy levels
Subsequent, think about operating adverts that click on to Instagram.
You may attain extra ideally suited patrons, and on the flip facet, you’ll be able to retarget those that considered your merchandise however didn’t purchase.
Better of all, you can begin conversations together with your potential prospects on the click on of a button.
Right here’s the way it works.
As soon as your prospect clicks on the advert, automated questions information them to your most related merchandise – all despatched via Instagram DMs.
Plus, you’ll be able to even ask your leads questions and report the solutions to construct a sturdy buyer profile.
As soon as the shopper clicks on their desired product, they’re taken to your web site to finish their order – all with out leaving the Instagram app!
Utilizing adverts that click on to Instagram Direct, you’ll be able to enhance gross sales with doubtlessly decrease advert prices in comparison with different channels.
4. Host a giveaway that ignites engagement… and ROI
👀 Buyer “path to buy” stage: Consciousness and consideration levels
A giveaway is a great solution to leverage engagement to draw new and current prospects.
Better of all, with Instagram chatbots, you’ll be able to bypass the uninteresting “remark, like, share” immediate of normal Instagram giveaways.
Utilizing Manychat, you’ll be able to seize the leads commenting in your giveaway put up – and ship them on to your DMs to register their entry.
Attempt a thriller reward promotion, “12 days of” giveaway, or viral gamification giveaway.
On the finish of your giveaway messages, you’ll be able to ship an upsell with a particular provide only for individuals to drive extra gross sales.
Actually, 4 Causes haircare used an IG gamification giveaway with an upsell that resulted in 227.59% ROI and $19,000 in gross sales.
6ft6 Wine used a 12-day giveaway technique to generate 1,295 leads in 12 days with zero advert spend.
Similarly, GeForce Now powered by Pentanet additionally applied a 12-day Instagram giveaway technique, producing 491.88% ROI for the model.
And don’t overlook the largest gross sales occasion of the yr: Black Friday and Cyber Monday!
Orca Marketology founder, Mackensie Liberman, developed a thriller reward framework utilizing Manychat that helped her consumer pocket an additional $29,271.89 in income in simply 7 days for his or her BFCM marketing campaign. 🎁
5. Get well extra deserted carts
👀 Buyer “path to buy” stage: Buy stage
Now your prospects have added an merchandise to their cart however haven’t pulled the set off…
Or your buyer would really like a product that’s presently on waitlist or again order.
Your Instagram chatbot can ship them a reduction code to make sure they proceed to the checkout.
You may even embrace an expiry and ship a reminder earlier than the time is up (inside the first 24 hours).
Actually, Manychat delivers a 58% carry in recovering deserted carts vs. trade common. Plus, Manychat recovers a mean of $154 per cart. 🛒
Implementing this eCommerce technique with the ability of Instagram Automation can scale back your customer support time and prices, generate extra income, and attain extra prospects.
If you happen to’re able to dive proper in and study the fundamentals of Instagram Automation, take a look at our free Instagram Automation video course.
The contents of this weblog had been independently ready and are for informational functions solely. The opinions expressed are these of the creator and don’t essentially mirror the views of ManyChat or another celebration. Particular person outcomes might range.