5 Tried-and-tested Methods I’ve Used to Develop to 30K LinkedIn Followers


I’ll not have Justin Welsh’s superstar standing on LinkedIn with half 1,000,000 followers, however my journey is price sharing. With simply 30,000 engaged followers on LinkedIn, I managed to take my consulting enterprise from a $0 startup to a thriving $100,000 yearly.

I began as a content material advertising marketing consultant, abandoning my nine-to-five company engineering job in 2018. My LinkedIn turned my enterprise’ lifeline, connecting me with shoppers and international manufacturers, whereas giving me the liberty and suppleness to earn extra.

Whereas I loved my stint as an engineer at a giant company, I quickly realized it wasn’t for me. I needed to construct one thing of my very own with a versatile schedule and higher pay. I needed the possibility to community with business leaders and work with extra outstanding manufacturers.

I had dabbled in content material advertising, however that second 5 years in the past was once I began taking freelancing extra significantly. It wasn’t lengthy earlier than LinkedIn turned my go-to platform for constructing consciousness about my companies, discovering thrilling tasks, and networking with potential shoppers.

It’s been an extended journey with a number of trial and error to get to the place I’m now. There are such a lot of issues I want I had realized sooner — which is why I took all of my core classes and created this information that can assist you construct your LinkedIn following extra sustainably. 

Observe: There’s no proper or mistaken “technique” to develop your LinkedIn following. What issues most is how sustainable is a technique for you, not for 100 different folks. Elements reminiscent of how a lot time you’ll be able to dedicate to LinkedIn, your expertise with content material creation instruments at your disposal, your writing abilities, and present connections play an enormous position in your success. 

LinkedIn progress techniques that labored for me

There are numerous techniques that folks swear by — publish six occasions each week, publish a carousel, textual content, video, all the things all of sudden, remark beneath at the very least 50 posts as quickly as influencers hit publish, and so forth. 

The issue? It’s unsustainable. 

You’re most likely going to create content material for a few days, get overwhelmed by these quantity-first methods, and abandon your LinkedIn content material creation journey. That is particularly possible in case you’re an introvert or nonetheless undecided on whether or not or not LinkedIn is “proper” for you and value investing effort and time into. 

I’ve been there — I’d create a large Notion database with content material concepts, join a social media administration device, and anticipate my posts to go viral. 

After posting constantly for per week or two, I bought first rate engagement. However the dopamine shortly light as a result of I had constructed this large content material machine earlier than I used to be prepared for it. 

However after years of experiments (each failed and profitable), I’ve lastly cracked easy methods to develop your LinkedIn account sustainably whereas driving nearer to your objectives. 

Listed here are 5 issues I’ve executed and extremely advocate that can assist you develop your LinkedIn following: 

1. Discover your distinctive standpoint

To face out, you must have a particular standpoint (POV). If you parrot another person (or lean too closely on AI-generated content material), it’ll quickly develop into a painstaking endeavor to create content material repeatedly. 

However once you mix private experiences into your content material, it’s a lot simpler and extra handy to maintain going. Plus, it should make sure you stay genuine, which, in flip, will allow you to construct belief and credibility together with your followers. 

This implies leaning in your wins, failures, errors, decision-making processes, persona, and instincts. Give it some thought: there are literally thousands of professionals on the market who work in your area of interest. Is it attainable everybody has the very same day-to-day duties? Or does everybody share the identical challenges and have the identical decision-making processes? 

Your experiences and the way you understand them are distinctive. The tough half is discovering and sticking to your POV. It’ll take a few first ugly drafts (FUD), however over time, it’ll develop into second nature. 

Right here’s an train you are able to do to seek out your POV:

  • Take into consideration your core values and beliefs. One thing that different folks might share however aren’t strongly opinionated about: discover one thing you genuinely care about and are captivated with. 
  • Do you have got a contrarian tackle a norm? Assume lengthy and laborious about it — for instance, many firms put intense sources and time into hiring the best folks however don’t spend sufficient time constructing a data vault for simpler product data switch and higher onboarding. 
  • Dig deeper into your private life experiences. For example, I’m a software program engineer turned marketer. So, I typically discuss engineering ideas like agile and sprints and sprinkle them throughout my content material to focus on my previous experiences and construct a way of familiarity with my viewers. 
  • Take into account tapping into your private pursuits, reminiscent of baking, gardening, touring, or studying. Then, use that as a catalyst on your content material. Use phrases and metaphors out of your pursuits to elucidate the core matter of your LinkedIn publish. Amanda Natividad is a wonderful instance of this — she is a Le Cordon Bleu-trained chef and typically shares cooking metaphors, recipes, and photos of fantastic home-cooked meals on her socials and e-newsletter. 

It would take you a few weeks to determine your voice, however when you do, it’ll allow you to create genuine content material that resonates together with your viewers. Keep in mind, there’s no magic components, simply small steps and far retrospection. 

2. Create video content material to drive engagement

I’ve discovered that video content material will get greater engagement from the LinkedIn viewers. And with AI-powered video modifying instruments like VEED and Riverside, you don’t have to be an modifying wizard to create a video. 

Just about any content material could possibly be match for a video publish: it could possibly be so simple as sharing your expertise, notifying your followers that you simply’re open for work, or a cool automation you latterly constructed to scale back your handbook duties. 

Once I began sharing snippets of my podcast, The Content material Playbook, on LinkedIn, they instantly gained traction and drove viewers to my YouTube channel. 

Linkedin strategies for growth: Aarushi Singh podcast

Listed here are a few finest practices I observe for high-engagement movies:

  • Intention for movies between one and three minutes for higher retention
  • Create a template for a constant design
  • Be sure that your audio is crystal clear for higher viewers expertise
  • Have a compelling hook at first to seize your viewers’ consideration
  • Add subtitles out of your video editor fairly than counting on LinkedIn’s captioning 
  • Don’t publish a standalone video. As a substitute, write a text-based publish alongside together with your video for extra context. 
  • Add a call-to-action (CTA) on the finish of your video to information viewers to the following desired step (subscribe to my e-newsletter, observe me on LinkedIn, and so forth.) 

Some sources that helped me get began: 

Keep in mind, no person is watching you reside, so that you’re allowed to make errors or get caught! A good suggestion is to have a script helpful behind the digicam that can assist you keep in mind your imaginative and prescient. With time and apply, you’ll be making movies rather more comfortably and effectively. 

3. Collaborate with others for even greater engagement

It’s not simple to begin from scratch and construct an viewers, not to mention get them to purchase a service from you or belief you on your data. So, in case you can collaborate with folks who have already got a longtime viewers, contemplate partnering with them to co-create content material. 

This manner, you’ll be able to solid a wider web, faucet into their viewers, and drive followers to your account — all whereas delivering worth to their viewers and constructing credibility. 

Listed here are a few methods to accomplice with others on LinkedIn: 

  • Create a carousel 
  • File a brief video collectively
  • Tag them in your posts
  • Go away a considerate touch upon their posts 
  • Host a LinkedIn Stay occasion collectively
  • Ask if they might be up for mentioning you (you’ll be stunned how pleasant and supportive some LinkedIn members are)

Partnering with different creators on LinkedIn won’t solely drive further eyes and engagement but additionally allow you to perceive how others work, what their viewers thinks, and the way they create content material to drive engagement. 

4. Repurpose your content material to be memorable

It’s important to create authentic and genuine content material — however that doesn’t imply you’ll be able to’t repurpose your individual content material

Repurposing is among the most underrated social media techniques. Creators with large followings typically repeat their content material, and it nonetheless drives stable engagement. 

Plus, a little bit of repetition will allow you to construct your model. Folks will begin to affiliate you together with your core messaging. For instance, each time I consider creators, I immediately affiliate them with Jay Clouse. Or, once I consider creating resonance-first content material and storytelling, I take into consideration Jay Acunzo. In the identical method, you’d need your viewers to recollect you for particular subjects. 

Repetition on social media typically will get a nasty rap as a result of most individuals suppose it means posting the identical content material time and again (it doesn’t). 

I divide repurposed content material into 4 main classes: 

  • Sharing completely different sides of the identical thought. e.g., Two posts round constructing a content material technique for small groups; one focuses on challenges, and the opposite in your private experiences and wins.
  • Repeating the identical content material in numerous codecs. e.g., A text-based publish become carousels or a video into an infographic.
  • Repeating tweaked variations of your core messaging. e.g., As an engineer turned marketer, I spotlight this fairly a few occasions all through my LinkedIn posts. 
  • Sharing your older posts once more. Since LinkedIn doesn’t present your posts to 100% of your followers, there’s an awesome likelihood a lot of them haven’t even seen your authentic publish. Whereas this may appear a lazy strategy to content material creation, keep in mind the time it took to create the unique piece of content material within the first place! 

5. Keep a constant voice and design model  

A constant model means greater affinity and recognition. It additionally establishes belief and communicates your persona, strengthening your distinctiveness. There are two vital items of the model puzzle: your tone of voice and design model.

Relating to the latter, I’ve discovered having a template in Canva makes this simple. I designed my podcast template with a set of colours that represented the vibe and message of the present. Each time I need to create a podcast snippet for LinkedIn, I shortly seize the intro template and sew collectively the precise clips. 

Equally, my LinkedIn banner, e-newsletter’s touchdown web page, and graphics share the identical coloration palette. 


Do you know coloration can enhance model consciousness and recognition by 80 %, and 93 % of individuals make buying choices based mostly on visuals alone? Earlier than selecting colours on your LinkedIn carousel, banner, or total content material, contemplate studying about coloration psychology

Getting your tone of voice proper can also be an important a part of model consistency. Your voice defines your model’s persona, whereas your tone impacts how folks understand and work together together with your content material. It could possibly be pleasant, informal, authoritative, supportive, or formal.

Relying on what you’re comfy with and what aligns together with your core values, select a voice and tone on your LinkedIn content material and stick with it. 

Begin creating content material in the present day!

LinkedIn has utterly modified the trajectory of my profession. If somebody like me, who has a technical background and no tutorial advertising expertise, can construct a consulting enterprise, you’ll be able to obtain your objectives, too.

Concentrate on cultivating relationships, constructing real connections, and exploring alternatives — all whereas delivering worth to your viewers. As a substitute of making a cumbersome tech stack, think about using these three instruments for simpler and sooner content material creation:

If you wish to study extra about easy methods to construct a content material technique, contemplate subscribing to my e-newsletter, The Content material Playbook


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