50 Social Promoting Statistics You Must Know in 2023


Social promoting is a singular alternative to naturally and non-intrusively interact potential patrons via social media. On this put up, you’ll discover 50 social promoting statistics that will help you get began.

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Whether or not you’re questioning if social promoting is an efficient funding or what platforms you must leverage to maximise your ROI, this put up will present actionable insights for your small business.

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Social Promoting Statistics

1. Of organizations engaged in social promoting, 61% report income development.

2. Gross sales professionals who use social promoting shut 40-50% extra new enterprise than those that don’t.

3. Social media ranks third among the many handiest gross sales channels, as per HubSpot’s 2023 Gross sales Technique & Traits Report.

4. In keeping with LinkedIn, 78% of companies that use social promoting outperform those who don’t.

5. Plus, companies that prioritize social promoting are 51% extra prone to attain their gross sales quota, in line with LinkedIn knowledge.

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6. Gross sales professionals with a powerful social promoting index on LinkedIn have 45% extra gross sales alternatives than those that don’t.

7. Audiences uncovered to model messages on LinkedIn are six instances extra prone to convert, in line with knowledge from the social firm.

8. In a single LinkedIn research, 31% of gross sales reps utilizing social promoting reported closing offers value over $500,000 with out a single in-person assembly with the customer.

Buyer Engagement Statistics

9. Social media customers numbered 4.8 billion globally as of April 2023.

10. Of B2B patrons, 75% use social media to make shopping for choices, in line with analysis from LinkedIn.

11. Of patrons within the U.S. and Canada, 42% analysis sellers who contact them by their LinkedIn profile.

12. Social media > serps? For some individuals, sure. HubSpot x Brandwatch’s International Social Media Traits Report offers a breakdown of customers throughout completely different generations who seek for manufacturers on social media extra usually than on serps:

  • GenZ (18-24 years): 36%
  • Millennials (25-34 years): 22%
  • GenX (35-54 years): 21%
  • Boomers (55+): 6%

13. Of patrons in Asia Pacific (particularly Australia, India, and Singapore), 34% need sellers to get in contact by way of social networking websites, in line with 2022 knowledge from LinkedIn.

14. Of customers, 68% made no less than one buy straight from social media in 2021, in line with knowledge from Sprout Social.

15. Of consumers surveyed by Sprout Social, 98% stated they plan to make no less than one buy via social buying or influencer commerce in 2022.

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16. Social media is particularly influential for the Gen Z purchaser’s journey. Of Gen Z customers, 97% use social media as their prime supply of buying inspiration, in line with a 2022 report from the Influencer Advertising and marketing Manufacturing unit.

17. The older generations are to not be left behind. A survey of 600+ U.S. adults in January 2023 revealed that 46% of Gen Xers found a brand new product by way of social media during the last three months.

18. Of TikTok customers, 55% analysis new manufacturers and merchandise on the platform, in line with 2022 findings from TikTok.

19. Of TikTok customers, 38% interacted with content material posted by a model whereas conducting product analysis.

20. Social media is projected to generate $1.2 trillion in transactions by 2025, in line with analysis from Accenture.

Social Promoting Adoption Statistics

21. Companies want a gradual inflow of results in market and promote to, and convert. Social media will help with that. Of gross sales professionals, 56% leverage social media to find new prospects.

22. Of salespeople, 31% say they use social media content material as gross sales enablement content material, in line with HubSpot’s 2023 Gross sales Technique & Traits Report.

23. Moreover, social media content material ranks within the prime 5 sorts of gross sales enablement content material handiest at aiding salespeople to win offers.

24. Of salespeople, 47% say that social media gives the best high quality leads, coming second after referrals from current prospects.

25. Of gross sales professionals, 55% harness social media to analysis prospects and/or their companies, with LinkedIn being the handiest platform for this objective.

26. Consumers within the U.S. and Canada recognized social networking websites as one in every of their prime three favored outreach strategies by sellers, in line with LinkedIn’s 2022 State of Gross sales Report.

27. Over 40% of sellers within the U.S. and Canada are “very lively for enterprise functions” on LinkedIn, Whatsapp, and Twitter.

28. Of B2B entrepreneurs, 89% are already utilizing LinkedIn to generate leads.

29. The State of Social Listening in 2022 by Social Media Immediately and Meltwater surveyed over 650 professionals from numerous industries, with outcomes displaying that just about 61% of organizations have a social listening system.

Social Promoting Greatest Follow Statistics

What social media platforms must you be leveraging?

30. The main social platforms utilized by salespeople to find new prospects (as per HubSpot’s 2023 Gross sales Technique & Traits Report) are:

  • 75% use Fb
  • 51% use Instagram
  • 43% use LinkedIn
  • 41% use YouTube
  • 38% use Twitter
  • 27% use TikTok

31. In case your staff desires to attain a youthful demographic, contemplate TikTok, Instagram, and Snapchat. Of 18- to 29-year-olds, 71% say they use Instagram, 65% use Snapchat, and over 30% use TikTok, in line with a 2021 Pew Analysis Middle survey within the U.S.

32. If you wish to attain excessive spenders, contemplate TikTok. In keeping with findings from a 2022 TikTok research, patrons that go to TikTok as a part of their buy journey declare to spend 1.6x extra on their purchases than those that don’t.

33. For those who’re a B2B salesperson, contemplate LinkedIn and Fb. In keeping with HubSpot’s 2023 Gross sales Technique & Traits Report, these are the highest two handiest social media platforms for B2B salespeople to seek out new prospects.

34. LinkedIn can even be helpful if you happen to’re a B2B salesperson concentrating on individuals in cost, as there are 65+ million enterprise decision-makers on the platform.

35. B2C gross sales professionals uncover new prospects most successfully via Fb, Instagram, LinkedIn, YouTube, and TikTok (on this order), as per HubSpot’s 2023 Gross sales Technique & Traits Report.

36. For those who’re concentrating on prospects within the U.S. and Asia, contemplate TikTok. The US and Indonesia make up the platform’s largest audiences.

37. If you wish to promote to millennial professionals, contemplate LinkedIn. Throughout the globe, 6 out of 10 LinkedIn customers have been between 25 and 34 years previous as of the primary month of 2023

38. If video is part of your technique, contemplate Instagram. The HubSpot Weblog’s 2023 Video Advertising and marketing Report discovered that Instagram presents the highest ROI when sharing advertising movies.

39. YouTube is one other profitable possibility for promoting by way of video. The platform produces the second-highest ROI and lead era outcomes for video advertising.

40. Listed here are the main social promoting options utilized by social media entrepreneurs:

  • 22% use Instagram Outlets
  • 22% use Fb Outlets
  • 19% use Instagram Reside Purchasing
  • 17% use Fb Market
  • 14% use Fb Reside Purchasing
  • 11% use TikTok Store

Methods to Leverage Social Media Platforms for Most ROI

41. For LinkedIn social promoting, start by rising your community. In keeping with LinkedIn’s 2022 State of Gross sales report, sellers within the U.Okay. who surpassed their quota by over 50% have been round 2.8 instances as prone to say they’re making a “considerably bigger effort” to broaden their community on the platform in comparison with sellers who solely met quota.

42. For those who’re lively on LinkedIn, give attention to InMails. Of InMail responses, 65% arrive inside 24 hours, and 90% arrive inside one week.

43. Nevertheless, keep away from sending InMails over the weekend. In keeping with LinkedIn, InMails despatched on Saturday get 8% fewer responses than common. On Friday, the response fee is 4% beneath common.

44. Maintain your LinkedIn messages brief. Messages with 400 phrases or much less have a 22% greater than the typical response fee for all InMails.

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45. One ultimate InMail tip: Keep away from bulk messages. InMails despatched one after the other see round 15% higher response charges than these despatched in bulk.

46. The adage goes, “an image is value a thousand phrases.” So, a video should probably be value rather more. However which format must you use?

You is perhaps higher off beginning with short-form movies, comparable to TikToks, Instagram Reels, and YouTube Shorts. In keeping with the HubSpot Weblog’s 2023 Video Advertising and marketing Report, short-form video has the largest ROI and can also be almost certainly to go viral. It’s additionally on the prime for lead era.

47. If long-form video is extra your type, 36% of video entrepreneurs say that the optimum size for a long-form advertising video is 3-6 minutes.

48. Moreover, 89% of individuals say that they’ve been satisfied to purchase a services or products by watching a video, in line with a survey from Wyzowl.

49. Of gross sales professionals, 16% use generative AI instruments for prospect outreach, comparable to writing emails, social media messages, and name scripts.

50. When must you publish on social media? In keeping with the 2023 International Social Media Traits Report by HubSpot and Brandwatch, right here’s what social media entrepreneurs within the U.S. really feel are the perfect timings:

  • Fb: 9 a.m. to 12 p.m.
  • TikTok: 3 p.m. to 9 p.m.
  • Instagram: 12 p.m. to six p.m.
  • LinkedIn: 9 a.m. to three p.m.
  • YouTube: 3 p.m. to six p.m.
  • Twitter: 9 a.m. to three p.m.

Did any of those statistics shock you? Because the enterprise panorama adjustments, so will finest practices for connecting with potential prospects nearly. Sustain-to-date with social promoting finest practices to remain forward.

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