6 questions with: Megan DiSciullo of PwC

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Megan DiSciullo of PwC

Megan DiSciullo, US & Mexico Communications chief for PwC, is a powerhouse within the realm of communications. With a profession adorned by accomplishments similar to being named a “High Girl in PR” by PR Week and “40 beneath 40” recipient. DiSciullo can be a member of Ragan’s Communications Management Council.

DiSciullo has 20 years of expertise sculpting and safeguarding international manufacturers. Presently, on the helm of PwC’s communications for the US and Mexico, her talent set encompasses a kaleidoscope of disciplines from media relations to disaster administration.

The communications chief champions DE&I and is an advocate for crafting innovation on a world canvas.

Forward of her session at Ragan’s upcoming Way forward for Communications convention, we spoke with DiSciullo to get her ideas on the way forward for the communications trade.

What guide, podcast or different media do you advocate to different comms execs? 

The podcast The Crux is on the prime of my listing and is a superb useful resource for getting in control on the trade and what’s within the hearts and minds of company affairs, communications and public relations professionals. I additionally discover immense worth in books written by communicators for communicators, so Sally Susman’s Breaking By: Speaking to Open Minds, Transfer Hearts, and Change the World is one I like to recommend. It’s not solely a fantastically clear take a look at all the feelings we expertise on this career but additionally a practical illustration of the exhausting expertise essential to succeed for our groups and our companies. 

What’s your favourite device you utilize repeatedly for work? 

I really feel the great, old school telephone name is among the extra underappreciated and undervalued instruments on this tech-driven world. Video chats, instantaneous messaging, and even social media have confirmed invaluable in staying related, particularly over the previous few years. Nonetheless, I can’t underscore the significance of selecting up the telephone and talking to colleagues, reporters, or stakeholders one-on-one for a wide range of causes, together with relationship improvement, effectivity, readability in understanding, and real human connection. Plus, it may be completed on the transfer, permitting you to get your steps in on the similar time. 

What excites you most about the way forward for communications? 

The communications operate is a vital collaborator and stakeholder to the enterprise when designing, setting, and executing methods. I’m thrilled the world is lastly waking as much as this actuality we’ve recognized for thus lengthy. The information our group has the power to glean from our varied audiences and stakeholders, coupled with our capability to speak vital and trusted messaging, sentiment and insights throughout a number of platforms, are vital to strategic decision-making, reputational administration, and creativity. I like that this actuality has enhanced our worth to each group, pushed a brand new wave of upskilling for our expertise, and shifted what it means to be a contemporary communicator.  

What communications problem retains you up at night time? 

Managing our enterprise’ repute and connection to many various stakeholders representing many various expectations, beliefs, wants, opinions, and realities is top-of-mind for me every day. It requires a continuing give attention to our agency’s objective and values, the power to couple judgment and expertise with information and insights, and the braveness to adapt or pivot when vital. Generative AI is one instance of this—tips on how to incorporate it responsibly, use it, and scale it throughout the agency. That undoubtedly retains me up at night time however in a great way. 

What’s the largest problem you’ve overcome in your profession? 

Studying tips on how to proceed having a significant, fulfilling profession alongside being a mom of two younger youngsters. It’s an train in balancing the scales whereas layering priorities—household, pals, tasks—and the surprising wants that come up on any given day. I’m lucky to work for a agency that has made the wellbeing of its folks a strategic precedence, so I’ve the assets and assist I would like, however the “guilt” is my Achilles heel. 

What’s the greatest recommendation you’ve ever gotten? 

Certainly one of my early mentors instructed me, “Megan, you’ll be able to have all of it, however you’ll be able to’t have all of it on the similar time…and that’s okay.” This recommendation has helped floor me when the ebbs and flows of labor and private intersect and/or battle. Some days work wins…different days my household wins, and that’s okay.  

Be part of Megan DiSciullo at Ragan’s Way forward for Communications Convention on Nov. 6-8. She is going to communicate alongside communications leaders from AARP, Ben & Jerry’s, Lockheed Martin Missiles and Hearth Management and extra.

Isis Simpson-Mersha is a convention producer/ reporter for Ragan. Comply with her on LinkedIn.

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