7 Buyer Acquisition Retention Methods


Immediately we’re going to focus on three buyer acquisition methods and three buyer retention methods.

We may also share a technique that you should utilize for each buyer acquisition and buyer retention!

Buyer Acquisition vs. Buyer Retention

What’s Buyer Acquisition?

Buyer acquisition is the method of changing individuals in your audience into paying prospects.

One option to go about it’s to do it instantly by pitching them your services or products immediately. That is the normal strategy to doing enterprise. Whereas it will probably work, it’s fairly outdated. 

One other option to go about it’s to transform them into leads first by persuading them to offer you their contact particulars and solely then convert them into paying prospects. That is the trendy strategy to doing enterprise that’s a lot better suited to the digital age. 

What’s Buyer Retention?

Buyer retention is the method of retaining prospects. 

If your corporation mannequin revolves round one-time funds, buyer retention is about getting individuals to come back again and purchase from you once more.

In the meantime, if your corporation mannequin revolves round subscriptions, buyer retention is about decreasing churn. 

What’s Extra Essential: Buyer Acquisition or Buyer Retention?

They’re each necessary.

For those who don’t focus sufficient on buyer acquisition, your income will begin declining. Why?

As a result of buyer churn is inevitable. Whilst you ought to do your greatest to attenuate it, it can at all times be there.

That implies that that you must proceed buying new prospects if you wish to preserve your present income.

And if you wish to develop your corporation then that you must not solely match however outpace churn with buyer acquisition. 

That is the place buyer retention is available in. The longer you may retain prospects, the decrease your churn charge shall be, and the less new prospects you will have to develop your corporation. 

For those who don’t focus sufficient on buyer retention, you will see that your self in a scenario the place it’s important to proceed expending inordinate quantities of time, vitality, and cash simply to remain in the identical place.

Not solely is that not sustainable from the enterprise perspective nevertheless it can be extraordinarily aggravating and result in burnout. 

We suggest focusing totally on buyer acquisition to start with as a result of if you find yourself simply beginning out, your precedence ought to be staying in enterprise. Use the client acquisition methods that we’re going to focus on on this article to maintain the lights on. 

Then, after getting stabilized the corporate’s funds, it is best to begin allocating sources to buyer retention. Ensure to implement the client retention methods that we’re going to focus on on this article, particularly buyer retention technique #1!

Buyer Acquisition Technique #1: Working for Free

This may occasionally appear bizarre however one of the best ways to get prospects if you find yourself simply beginning out is to work without cost.

Alex Hormozi suggested doing that in his lecture to the College of Texas college students. 

He recommends beginning a service enterprise, providing that service without cost till you might be absolutely booked, after which pitching that very same service at a charge to your present prospects.

At that time, you should have gained some expertise, improved your service based mostly on market suggestions, and confirmed your self to your prospects.

In different phrases, you’ll be in a a lot better place to make your pitch than you’d have been had you began charging proper from the get-go.

In case your prospects are proud of the worth that you’ve offered up to now, they are going to in all probability be open to paying in your service.

And if they do not want your supply, you may ask them for suggestions. How will you make your service higher in order that it could be well worth the worth?

If they offer you a selected suggestion, you may implement it after which come again to them and pitch your service once more. 

In the event that they nonetheless aren’t , possibly they merely aren’t a match for your corporation. That’s okay. Transfer on.

In all chance, in case you have constructed a full roster of purchasers doing free work, it is best to have the ability to convert just a few of them into paying prospects! 

Buyer Acquisition Technique #2: Chilly Electronic mail

Chilly e-mail will be an effective way to get prospects. 

We suggest studying “The Chilly Electronic mail Manifesto” by Alex Berman and following the strategy outlined there. 

It’s an excellent sensible e book that covers every thing that you must know, from organising your inbox to structuring your messages to monitoring the efficiency of your chilly e-mail campaigns.

We additionally suggest following Alex Hormozi’s recommendation from the beforehand talked about lecture on the College of Texas: decide to sending 100 chilly emails a day for 100 days straight. 

For those who ship 10,000 chilly emails in three months, you’ll nearly definitely get a minimum of just a few paying prospects!

Buyer Acquisition Technique #3: Gross sales Funnels

As soon as you might be certain that you’ve a product-market match, you wish to begin automating buyer acquisition. That is the place gross sales funnels are available.

Gross sales funnels are programs designed to transform guests into leads, leads into prospects, and prospects into repeat prospects. 

They are often both utterly or partially automated, relying on your corporation mannequin. 

We consider that one of the best ways to scale any enterprise is that this:

  1. Construct a Worth Ladder gross sales funnel
  2. Drive visitors to it with paid promoting

Optimizing your gross sales funnel may take some experimentation. 

However as soon as every thing is streamlined, scaling turns into straightforward. All that you must do with a purpose to improve gross sales is drive extra visitors to your funnel. Easy!

Our co-founder Russell Brunson wrote a best-selling e book known as “Dot Com Secrets and techniques” during which he explains every thing that you must know with a purpose to develop your corporation with gross sales funnels. 

It’s obtainable on Amazon however you may get a replica instantly from us without cost. All we ask is that you just cowl the transport!

The Value Ladder, diagram

Buyer Retention Technique #1: Enhance Your Product or Service

The only greatest means to enhance buyer retention is to easily make your services or products higher.

The precise particulars will depend upon the supply in query however right here’s what it is best to ask your self:

  1. What drawback is my services or products fixing?
  2. What will be improved in order that it could remedy that drawback extra successfully?

Search for methods to assist the client do what they wish to do simpler, sooner, and higher. 

Along with that, you wish to additionally enhance buyer expertise. How will you make it extra satisfying?

In case you have been operating your corporation for some time, you then in all probability have already got a reasonably good concept of what will be improved. 

In all chance, your prospects have been telling you what they need for the reason that starting, however you haven’t gotten round to it but.  

Because of this all that you must do now to make your services or products higher is prioritize implementing the suggestions that you’ve obtained up to now!

Buyer Retention Technique #2: Create a Subscription Supply

If your corporation revolves round one-time funds, see should you can give you a subscription supply so as to add recurring income.

Listed here are some concepts:

  • In case you are promoting companies, supply scheduled upkeep
  • In case you are promoting bodily merchandise, supply scheduled deliveries
  • In case you are promoting information merchandise, supply a training bundle or a group membership

You should utilize these subscription provides as upsells and cross-sells and pitch them when the client is about to pay in your core supply. 

Buyer Retention Technique #3: Have fun Buyer Wins

Persons are shopping for your services or products as a result of they wish to remedy a selected drawback. 

In different phrases, they wish to get a selected end result. 

For those who make it some extent to have a good time it when a buyer will get that end result, the worth that your services or products gives shall be extra more likely to absolutely register of their minds.

And in the event that they perceive how priceless your services or products is, they are going to be extra more likely to proceed doing enterprise with you. 

The precise particulars will depend upon the supply in query however you wish to discover a means to attract their consideration to the end result that they acquired!

Bonus Buyer Acquisition and Retention Technique: Begin a Weekly Electronic mail Publication

We suggest launching a weekly e-mail publication. Why?

As a result of it offers you an excuse to succeed in out to your e-mail subscribers each week and supply free worth.

The simplest option to get began is the hyperlink roundup format. Merely share just a few hyperlinks to attention-grabbing content material that pertains to your area of interest. It may be weblog posts, podcast episodes, movies, you identify it. You too can embody quotes from books!

Add a P.S. part to your publication and use it to advertise your services or products. That means, you’ll present worth first, then have a promotional paragraph on the very finish of every situation. It’s a great way to remind your subscribers about your supply with out coming throughout as too salesy!

You additionally have to just be sure you ship your publication on the identical day and on the similar time each week as a result of that can assist your subscribers develop a behavior of studying it.

Right here’s how Brian Dean, greatest referred to as the founding father of the search engine marketing weblog Backlinko, explains it:

Having a weekly publication may also help you exchange leads into new prospects and keep prime of thoughts with present prospects. 

In different phrases: it’s each a buyer acquisition and buyer retention technique!

Study to Purchase Prospects With Gross sales Funnels!

Our co-founder Russell Brunson is widely known as one of many world’s prime gross sales funnel specialists.

He created the Worth Ladder gross sales funnel which he then used to develop ClickFunnels from zero to $100M+ in annual income.

Since then, he has taught 1000’s upon 1000’s of individuals about gross sales funnels by his books, webinars, and stay occasions. 

If you wish to learn to use gross sales funnels to develop your corporation, we suggest beginning with Russell’s e book “DotCom Secrets and techniques”.

On this e book, he explains the Worth Ladder gross sales funnel intimately, goes over its hottest variations, and shares basic rules and techniques that may show you how to construct a gross sales funnel that converts. 

“DotCom Secrets and techniques” is offered on Amazon however you will get a free copy instantly from us. All we ask is that you just cowl the transport!

Get “DotCom Secrets and techniques” for FREE!


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