9 Sponsorship E-mail Examples I Love (For Your Inspiration)


After I was working as an in-house marketer, our staff spent months in preparation for an enormous trade occasion.

man writes a sponsorship email

Within the run-up to the massive day, one of many largest challenges was discovering sponsors for the present.

Emails went unanswered. Pitches had been ignored. Nothing appeared to click on.

That’s once we put all our artistic instincts into creating the good sponsorship emails. And these emails secured optimistic responses, bringing precise sponsors for the present.

→ Download Now: Sponsorship Proposal Template

If you happen to’re struggling to seek out sponsors to your subsequent massive present, I’ve been the place you’re. That’s why I’ve curated 9 of the very best sponsorship e mail examples that can assist you good your pitch and bag that sponsorship.

We’ll cowl:

The Finest Sponsorship Request E-mail Examples

Let’s take a look at these 9 glorious sponsorship e mail examples and be taught totally different parts you’ll be able to emulate. I’ve collected a couple of real-life e mail examples and sponsorship e mail templates you’ll be able to customise.

1. WTSFest

sponsorship email example from Women in Tech SEO festival

Areej AbuAli, the founding father of Girls in Tech web optimization, hosts the WTSFest yearly. This on-site occasion occurs in a number of places and brings collectively 500+ ladies working within the subject of tech web optimization. Areej shared this e mail she despatched to a possible sponsor enthusiastic about contributing to this occasion.

What I Appreciated About This Sponsorship E-mail

This can be a profitable e mail due to its brevity. The message opens with a fast elevator pitch for the occasion. Areej will get straight to the purpose and briefly highlights what makes WTSFest a singular alternative for the potential sponsor.

The e-mail takes solely a few sentences to zoom in on the largest worth proposition for sponsors: one in all a sort, with an all-women speaker line-up and attendees. The brochure is an effective way to share extra particulars and reply questions/objections with out making the e-mail too wordy.

2. The Wall Road Girls Discussion board

sponsorship email request

I discovered one other nice sponsorship e mail instance shared by Saranya Balachandran, the Content material Advertising Lead at Ionixx Applied sciences. Saranya despatched an e mail exploring the potential for sponsoring an occasion hosted by the Wall Road Girls Discussion board.

On the left, you’ll see the response she acquired from the occasion organizers. This e mail shares a high-level overview of the occasion and solutions the crucial query: what’s in it for sponsors?

What I Appreciated About This Sponsorship E-mail

The response from the Wall Road Girls Discussion board’s staff was crisp but detailed. It covers all the important thing particulars in regards to the occasion: when, what, who, and the place. Plus, sponsors also can take a look at the occasion’s agenda.

Extra importantly, the e-mail particularly highlights the advantages for sponsors. It additionally features a extra complete brochure sharing extra insights that sponsors could be enthusiastic about. and I notably appreciated that the message invitations sponsors to get in contact with the occasion co-chairs to debate extra particulars.

3. SaaS Sponsorship

sponsorship email example template

If you happen to suppose your potential sponsors are too busy to learn a protracted e mail or undergo a brochure, then this e mail generally is a nice template for you. It’s concise and creates curiosity with out gifting away too many particulars.

What I Appreciated About This Sponsorship E-mail

This instance works nice if you wish to maintain your message easy and quick. It’s a quick pitch inviting potential sponsors to discover alternatives over a chat. So, the e-mail highlights solely important data sponsors want: what’s the occasion for and what the important thing advantages are.

4. Healthcare Sponsorship

sponsorship email examples, healthcare sponsorship

I consider emails requesting sponsorships ought to have two elements:

  • What the occasion is about.
  • Why sponsors ought to care.

This e mail template addresses each elements effectively. It provides you a quick description of the occasion, attendees, and themes to be lined. And it provides you three clear factors of what you get as a sponsor.

What I Appreciated About This Sponsorship E-mail

I like that this e mail is definitely scannable and delivers a convincing pitch, even when you skim by way of the message. It additionally has a private tone with first-person pronouns and nudges sponsors to discover potentialities for contributing to the present.


5. Huge Occasion Sponsorship

sponsorship email examples, big event sponsorship

Huge occasions sometimes embody sponsors in numerous tiers with various packages and advantages. If you happen to’re concentrating on sponsors for a number of ranges/tiers, then this e mail is nice to provide individuals a fast overview of the occasion. It encourages them to take a look at the brochure or deck and be taught extra about totally different packages.

What I Appreciated About This Sponsorship E-mail

If you happen to’re doing chilly e mail outreach to seek out sponsors, it’s a must to set some context round who you’re and why you’re reaching out. I like this instance as a result of it begins by establishing credibility for the sender.

The message doesn’t beat across the bush. As a substitute, it takes only a few phrases to emphasise the principle CTA (view sponsorship packages). And it ends by highlighting that it’s a location-specific occasion — an essential element for firms attempting to enter this territory or construct their stronghold.

6. Knowledge Analytics Occasion

sponsorship email examples, data analytics sponsorship

Whereas most sponsorship request emails rinse and repeat the identical set of advantages, this instance takes a distinct method. It explains how firms can strengthen their model picture and reinforce their enterprise values by sponsoring the occasion.

The message primarily banks on the standard and central theme of the occasion relatively than highlighting flashy advertising and marketing and related perks.

What I Appreciated About This Sponsorship E-mail

This e mail positively influences firms to sponsor the occasion by highlighting how each companies are pushed by mutual values. It additionally provides sponsors the promise of interacting with key opinion leaders and potential prospects within the trade.

7. Innovation in Fintech

sponsorship email templates

If you happen to’re giving sponsors entry to a distinct segment viewers, it’s greatest to steer your sponsorship request with this focus. This instance is fully centered across the fintech vertical and guarantees sponsors nice alternatives to succeed in a distinct segment viewers of execs and companies on this house.

What I Appreciated About This Sponsorship E-mail

This e mail can catch sponsors’ consideration with one compelling sentence: Sponsoring this Expo would place your model on the forefront of the fintech revolution. It’s an aspirational alternative—one that may excite manufacturers to discover sponsorship alternatives.

The message additionally highlights all the advantages particularly aimed on the fintech trade. Its centered messaging stands out from generic pitches.

8. Sustainability Occasion

sponsorship email examples, sustainability sponsorship

What when you create a sponsorship e mail the identical method you write a LinkedIn publish? Open with an intriguing hook, contextualize your concept, make the supply, and finish with a mild CTA. I like this instance as a result of it follows this construction and delivers a compelling message with out sounding pushy or too direct.

What I Appreciated About This Sponsorship E-mail

This e mail opens with an concept that sponsors might relate to. This opening sentence units the stage for the occasion and attracts readers’ consideration to the remainder of the pitch.

The message doesn’t highlight the identical previous advantages for sponsors. As a substitute, it focuses on the occasion’s mission and the way sponsors can change into a crucial a part of this mission. It additionally sheds mild on the viewers attending the present for sponsors to see if it aligns with their enterprise.

9. Cybersecurity for Enterprises

sponsorship email examples

I’ve additionally discovered that opening your sponsorship emails with an formidable promise generally is a artistic approach to reel individuals in. Give them a view of what they’ll obtain by contributing to your occasion, then share extra particulars about the way you’ll make it occur — like on this instance.

What I Appreciated About This Sponsorship E-mail

I like how this instance opens with a singular proposition to impress a way of intrigue amongst readers. The messaging additionally speaks from the sponsors’ perspective and highlights what’s in it for them. Plus, it mentions a key profit: positioning every sponsor as a thought chief within the trade.

Find out how to Write an E-mail for Sponsorship

I’ve learn, analyzed, and written dozens of sponsorship emails. Some labored effectively, and a few tanked. After evaluating all my experiments with these emails, I’ve narrowed down my greatest suggestions for writing sponsorship emails.

email for sponsorship

Emphasize your shared model values.

Excessive-decibel advertising and marketing campaigns received’t impress sponsors. They need to know the core values of your occasion and the way they align with their model.

I like to recommend highlighting your enterprise values initially of the e-mail with a private contact. You must present that you just’ve accomplished your analysis about them and perceive their mission. Current these values to resonate extra along with your prospects and nudge them to have a dialog.

One of many largest value-driven advantages you’ll be able to spotlight for sponsors is that they will get behind a trigger they really consider in.

This fashion, you can too construct long-term partnerships with these sponsors as a substitute of making a transactional relationship for a one-off occasion.

Share particular insights about your viewers.

One other decisive issue for sponsors is realizing who they’ll attain, aka the viewers. You’ll be able to’t merely write a line or two describing the form of people attending your present and name it a day. Give sponsors extra context about contributors and clarify how they will profit from this particular viewers.

This readability in your occasion viewers will add extra worth to your sponsorship proposal. It could actually make your pitch immediately interesting if the viewers aligns with an organization’s goal market.

Plus, this viewers analysis exhibits you’ve put sufficient thought into curating a world-class expertise for a extremely area of interest group of individuals as a substitute of constructing it open for all.

Create a way of exclusivity.

You’ll be able to improve the perceived worth of the sponsorship alternative by providing some unique advantages or early entry to your occasion. Construct a way of urgency and hype to make your supply sound extra thrilling to prospects.

For instance, you’ll be able to present unique rights to host the primary session or early entry to the tickets. This time-bound supply also can fast-track decision-making and encourage sponsors to take the spot earlier than the chance goes away.

Log off with a single call-to-action.

You must conclude your sponsorship request with a transparent CTA highlighting the speedy subsequent step. Don’t confuse readers with a number of CTAs, like “let’s focus on extra” and “take a look at our packages.” You must make it simple for them to proceed and be taught extra about this chance.

Bear in mind to avoid pushy messaging. You must encourage them to discover the sponsorship packages as a substitute of utilizing promotional phrases.

A Tried-and-Examined Sponsorship E-mail Template

Right here’s a pre-made sponsorship e mail template you should use to create your first set of emails.

Topic: Turn out to be a sponsor for [Event]!

Hey [Sponsor’s Name],

I’ve been following [Sponsor Company] for a couple of years now, and I acknowledge your dedication to [specific values or mission]. That’s why I’m reaching out to you with an thrilling alternative to showcase your ardour for this trigger by changing into part of [event name].

Right here’s why I consider it’s an ideal alternative to your model:

  • Profit #1
  • Profit #2
  • Profit #2

I’d like to provide the unique supply of [mention exclusive offer] and a platform to companion with key trade leaders and decision-makers.

Would you be eager to debate extra particulars about this partnership? Please e-book time right here to be taught extra about our sponsorship packages.

[Your signature]

Securing Sponsorships Made Straightforward with E-mail Examples

Discovering sponsors is not any imply feat — and I say this from my expertise of spending weeks of trial and error to safe sponsorships for our occasion.

However with these handpicked examples, you now know find out how to write sponsorship emails that make individuals tick and interact in additional dialog.

So, bookmark this publish for the following time you’re reaching out to potential sponsors and wish a pinch of inspiration to put in writing your messages.

sponsorship proposal template


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