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As soon as folks have bought your merchandise, be it a ticket to a convention or a video tutorial, chances are you’ll assume that your mission is completed right here. However folks are inclined to overlook about any form of occasion because of being extraordinarily busy. And we have to remind them to attend a live performance or a webinar politely so they will not remorse lacking out. We present our respect and concern by sending reminder messages about an upcoming occasion. On this easy approach, we additionally construct stronger relations with our prospects.

With Stripo’s templates, you’ll construct reminder emails to enhance the occasion attendance fee sooner


Mastering the artwork of writing an efficient occasion reminder message

We should do not forget that an occasion reminder e-mail by no means goes alone — you should create a collection of them to make this marketing campaign efficient.

An occasion invitation precedes a reminder e-newsletter, and a “follow-up” e-mail comes subsequent.

The content material of a reminder e-mail for an occasion is determined by the kind of occasion per se. There are two main kinds of them: On-line and Offline. Let’s survey them each. 

On-line occasion reminder e-mail campaigns: Finest practices and examples

The preferred on-line occasions are webinars, dwell streams, and on-line course platforms.

All of them want correct registrations and reminders. There must be no less than 4 reminder emails in a sequence.

E-mail 1: Crafting a affirmation of occasion registration e-mail

That is your first e-mail to your attendees proper after their occasion registration. Right here, you simply want to verify that an individual’s “seat” is reserved.

You could remind them in regards to the identify of the occasion (preferable duplicate it within the topic line and the message itself) and the venue particulars.

Event reminder email sample _ Registration Confirmation

(Supply: E-mail from Litmus)

This can be a triggered e-mail that must be despatched proper after registration. Don’t make folks await it for hours.

E-mail 2-4: ship occasion reminder emails successfully

The important thing to the effectiveness of a reminder e-mail marketing campaign lies in exact sending time – the primary e-mail must be despatched a number of days after the registration/two weeks earlier than the date, so occasion members will not overlook to pre-plan their time appropriately.

Event Reminder Email Sample with Key Information About the Event

(Supply: E-mail from OptinMonster)

We will say this occasion reminder e-mail pattern is an efficient one as a result of it incorporates nearly all the required info we must always point out when creating an occasion reminder e-mail:

  • firm identify;
  • webinar matter;
  • date of the occasion;
  • panelists;
  • the advantages folks get from attending your occasion.

Key components to incorporate in your occasion reminder e-mail for optimum engagement

Crafting a transparent topic line on your occasion reminder e-mail

Make it fairly clear and concise. Good examples of e-mail topic strains are “Webinar_Name…” or “Reminder_Name.” Nothing else.

Email subject Lines for Event Reminder Emails

(Supply: Gmail)

Mentioning the occasion date: A vital element in your occasion reminder e-mail

When is it affordable to say dates? All the time…

Exception: If a web based assembly is scheduled for at this time, it ought to say “In the present day at…” or “In the present day in 2 hours”. However in different circumstances, point out the total date, together with the time zone.

An ideal topic line is “Monday, June twenty first, at 6 PM PST [Event title]”.

Notice! All important data on the primary invitation reminder in a sequence is meant to be positioned on a banner.

Including calendars to your occasion reminder e-mail marketing campaign: A information for entrepreneurs

You possibly can both create an occasion in Google or iCalendar on your occasion reminder messages and add your subscribers to it or ask them to create one on their very own. However it’s completely important to place a observe on a calendar.

Event Reminder Email Template _ The Add to Calendar Link

(Supply: E-mail from Stripo)

Utilizing countdown timers in your occasion reminder emails: Boosting anticipation for the occasion

Add countdown timers to tell in regards to the remaining time. Attendees must know when the occasion begins.

Timer in Event Reminder Emails

(Supply: E-mail from E-mail on Acid)

Please watch our video beneath for extra info on how one can use timers in emails.

Event reminder email campaign with Countdown timer

Add countdown timers to your reminder emails very quickly with Stripo

Get began

The “share with your pals” possibility: Boosting attendance on your upcoming occasion

Do not neglect an opportunity to unfold the phrase about your occasion/firm. We could add a “share together with your pal” or “invite your pals” button. And if we do, we are going to make it simpler on your attendees to ask their mates to your webinar. Who is aware of, they could turn out to be a vital a part of your potential viewers.

The Share with Your Friends Link in Event Reminder Email

Use this occasion reminder e-mail template to assist attendees to your webinar

Use it

Highlighting the advantages for occasion attendees in your reminder e-mail

Folks learn books, newspapers, and blogs and go to webinars as a result of they need to study one thing new. Thus, it’s acceptable to say once more what they are going to obtain by attending the webinar or a web based assembly.

It’s at your discretion to put it on a fascinating banner or add plain textual content in your occasion reminder message.

Send event reminder emails with Benefits of Attending Webinar

(Supply: E-mail from Similarweb)

Together with names and images of audio system in your occasion reminder e-mail

Do not forget to say the panelists. To begin with, it will be well mannered. Secondly, this is a wonderful alternative to seize subscribers’ curiosity. Point out the audio system’ names, some achievements, and hyperlinks to the web site for extra detailed info on their initiatives.

Panelists in Reminder Email for a Webinar

(Supply: E-mail from Techopedia)

Offering venue particulars for offline occasions in your reminder e-mail

All the time point out the place the webinar/on-line assembly is about to happen. 

It’s essential so as to add a hyperlink to the web occasion. In any other case, how the occasion attendees will take part in it?

Specifying Location in Email Reminder Emails

(Supply: E-mail from Stripo) 

Questions for additional dialogue: Participating your potential viewers

Contain attendees in preparation for the webinar. Both ask them to reply the questionnaire on the webinar matter in case you plan to completely work with the outcomes and talk about them through the session, or ask them to learn some articles on the given matter. Point out that every one questions arising after studying shall be addressed within the webinar.

Additionally, a great factor to do is to ask folks which particular topics they’d love to research extra intently.

Btw, that is additionally a superb solution to heat the possible attendees’ curiosity.

Enabling Attendees to Ask Questions for the Upcoming Webinar

(Supply: E-mail from Litmus)

Providing an choice to get a recording of the webinar in your reminder e-mail

There at all times shall be some individuals who would like to attend your on-line occasion however cannot make it on time. Allow them to know you’ll present them with a recording upon getting it.

Event Reminder Sharing a Recording

(Supply: E-mail from Techopedia)

Perhaps even those that visited it wish to watch it once more to refresh some moments and enhance their learnings.

E-mail 6-7: Writing the final reminder emails earlier than the occasion begins

Ship the second to final e-mail a day earlier than the web occasion to remind attendees they should plan their day together with your webinar in thoughts.

Reminder Email for a Webinar _ The Webinar Starts Tomorrow

(Supply: E-mail from Toucan Toco)

And the final sequence e-mail is to be despatched an hour earlier than the beginning. You’ll urge and provides attendees time to complete their errands. Add the related hyperlinks to the assembly.

Event Reminder Email _ Last Reminder for a Webinar_ Mailcon

(Supply: E-mail from Mailcon)

The topic line ought to say “Pleasant Reminder” or “Webinar” with the occasion identify even for the final message. E.g., “[Webinar_Name] Begins in 5 minutes”.

Additionally, it is going to be a good suggestion to ship internet push and cell push notifications with the hyperlink to the occasion.

E-mail 8: Offering a recording of the webinar in your occasion reminder e-mail

As we stated, generally, not all occasion attendees could make it to your webinar irrespective of how a lot they need to take heed to it. Share a recording of the webinar as quickly as you could have it.

Sending Event Reminder Emails with a Recording of a Webinar

(Supply: E-mail from Litmus) 

E-mail 9: Crafting a follow-up e-mail message post-event

Ask attendees for suggestions. Figuring out what they give thought to this webinar/on-line convention is at all times useful.

Asking for feedback in Webinar Reminder Emails

(Supply: Actually Good Emails)

Do you know which you could embed questionnaires and open Types in emails? These kinds acquire as much as 5 occasions extra suggestions out of your attendees.

For extra info on kinds of Surveys and methods so as to add them to emails, please check with the “Survey Invitation Emails” weblog put up.

Offline occasion reminder emails: Key particulars and templates

An offline occasion means a dwell live performance, exhibition, seminar, and so on. A overwhelming majority of offline occasions are conferences and reveals.

What number of reminders do you have to ship right here?

We suggest simply three.

E-mail 1: Confirming occasion registration with a pleasant reminder e-mail

Right here, you could ship both a easy affirmation if this can be a free occasion or add tickets if this can be a paid occasion.

Event Confirmation Email Offline Events Reminder Email

(Supply: E-mail from Internet Summit)

E-mail 2: Offering key occasion particulars and directions in your reminder e-mail

This reminder e-mail goes with normal details about the upcoming occasion. Be sure you ship it every week and even a few weeks earlier than the occasion.

Offline Event Reminder email _ Event Details

(Supply: E-mail from Internet Summit)

Key particulars to incorporate in your offline occasion reminder e-mail for a profitable occasion

Right here is the listing of knowledge you also needs to embrace within the message:

Together with a map in your offline occasion reminder e-mail: A useful information for attendees

If the occasion takes place within the subscribers’ city, they are going to want a map of how one can get there.

However what if folks must journey throughout the nation or the world? Assume completely when making ready this e-mail for an occasion.

Your assist shall be extremely required: with a resort, switch, sights, info on which airport is healthier to get to the resort sooner, and a few native occasions.

Event Reminder Email sample with Google Map

(Supply: Stripo template)

Sharing the agenda of the occasion: Offering all the small print in your reminder e-mail

Add a gathering agenda to the message. Point out when the convention begins, when it ends, and whether or not there shall be a lunch break. Will the attendees be supplied with meals and drinks? If not, the place can they discover a cafe close by?

Agenda of offline events in reminder email

(Supply: Actually Good Emails)

Mentioning the costume code in your offline occasion reminder e-mail: A should for attendees

If that is a vital a part of the occasion, remember to say it within the reminder message to keep away from misunderstandings. Let folks know the format of the assembly. What garments are acceptable to put on: Shorts or a tuxedo. Within the convention reminder e-mail, notify if the laptops and notebooks are supplied for work through the assembly. Or ask folks to usher in their ones.

Ship out all this info no less than every week earlier than the assembly.

Offering instructions in your offline occasion reminder e-mail: Guaranteeing a clean journey for attendees

Inform folks what they need to do first upon arriving and general occasion guidelines, whom they could contact in case of emergency, covid and baggage restrictions, and so on.

Directions for Offline Event

(Supply: E-mail from Internet Summit)

It looks like that is it.

This put up incorporates a number of nice, in our opinion, occasion reminder e-mail examples. We hope they impressed you to construct your emails for reaching out to your attendees after registering for an occasion you host.

An occasion reminder e-mail textual content templates:

The pleasant reminder

Topic line: Do not forget! [Event Name] is simply across the nook

Hello [Recipient’s Name],

We’re excited to remind you in regards to the upcoming [Event Name] on [Event Date]. We have got a incredible lineup of audio system, partaking classes, and an opportunity to community with business leaders. Do not miss out!

Trying ahead to seeing you there,

[Your Name]

The friendly reminder

(Supply: Stripo template)

The countdown

Topic line: Solely [Number of Days] left till [Event Name]!

Hiya [Recipient’s Name],

The countdown has begun! Solely [Number of Days] left till [Event Name]. Be certain to mark your calendar and put together for an unforgettable expertise.

See you quickly,

[Your Name]

The countdown

(Supply: Stripo template)

The detailed reminder

Topic line: [Event Name]: Key particulars and directions

Pricey [Recipient’s Name],

With [Event Name] quick approaching, we wished to give you all of the important info. Listed here are the important thing particulars:

Date and Time: [Event Date and Time]

Venue: [Venue Details]

Gown Code: [Dress Code]

We will not wait to see you there,

[Your Name]

The detailed reminder

(Supply: Stripo template)

The thrill builder

Topic line: Prepare for [Event Name]!

Hello [Recipient’s Name],

We’re simply as excited as you’re for [Event Name]! Anticipate partaking discussions, insightful displays, and an opportunity to attach with like-minded people. See you quickly!


[Your Name]

The excitement builder

(Supply: Stripo template)

The final likelihood reminder

Topic line: Final likelihood to arrange for [Event Name]!

Hiya [Recipient’s Name],

[Event Name] is nearly right here! That is your final reminder to arrange for an occasion full of studying, networking, and enjoyable. Do not miss out!

See you there,

[Your Name]

The last chance reminder

(Supply: Stripo template)

The private contact

Topic line: [Recipient’s Name], are you prepared for [Event Name]?

Hello [Recipient’s Name],

We’re wanting ahead to welcoming you to [Event Name]. Keep in mind to deliver your enthusiasm, questions, and readiness to study. See you quickly!

Variety regards,

[Your Name]

The personal touch

(Supply: Stripo template)

The short reminder

Topic line: Fast reminder: [Event Name] is that this week!

Pricey [Recipient’s Name],

Only a fast reminder that [Event Name] is occurring this week. We’re excited to see you there!


[Your Name]

The quick reminder

(Supply: Stripo template)

The worth spotlight

Topic line: Do not miss out on [Event Name]!

Hello [Recipient’s Name],

[Event Name] is extra than simply an occasion. It is a chance to study, community, and develop. We will not wait to share this expertise with you.

See you quickly,

[Your Name]

The value highlight

(Supply: Stripo template)

The informative reminder

Topic line: All you could learn about [Event Name]

Hiya [Recipient’s Name],

With [Event Name] simply across the nook, this is the whole lot you could know to benefit from it. [Include event details, agenda, and other relevant information]

Trying ahead to seeing you,

[Your Name]

The Informative Reminder

(Supply: Stripo template)

The enthusiastic reminder

Topic line: We’re excited to see you at [Event Name]!

Pricey [Recipient’s Name],

The thrill is build up for [Event Name]! We’re thrilled to have you ever be part of us for this distinctive expertise. See you quickly!


[Your Name]

Wrapping up

Stick to those easy suggestions, and you’ll drive as many attendees to your occasion as attainable:

  • ship occasion reminder emails to indicate your concern;
  • construct a sequence of reminder emails to make your marketing campaign efficient;
  • add more information on sights, climate, and the switch will endear you and your organization to the guests;
  • at all times write a transparent topic line and spotlight probably the most crucial knowledge in your reminder emails.

I sincerely want you the most effective of luck in all of your future endeavors!

Cut back time on e-mail manufacturing with our ready-to-use occasion reminder e-mail templates 


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