A free lesson in efficient promoting from Apple Pay

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Say what you want about Apple, it perseveres. Apple Pay could have taken some time to take off however it’s now nicely and actually a part of the material.

So what do you do? Take the outdated P&G route with a superior product: promote the hell out of it (Apple’s adverts from TBWAMedia Arts Lab are typically reasonably higher.)

There’s a giant new marketing campaign that includes TikTok influencers and the like (an indication of an alliance?) however the keys are good outdated 30-second adverts. Easy, comprehensible and persuasive.

A British one.

And a US model.

It’s not that troublesome.

MAA artistic scale: 8.

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