A free lesson in efficient promoting from Apple Pay


Say what you want about Apple, it perseveres. Apple Pay could have taken some time to take off however it’s now nicely and actually a part of the material.

So what do you do? Take the outdated P&G route with a superior product: promote the hell out of it (Apple’s adverts from TBWAMedia Arts Lab are typically reasonably higher.)

There’s a giant new marketing campaign that includes TikTok influencers and the like (an indication of an alliance?) however the keys are good outdated 30-second adverts. Easy, comprehensible and persuasive.

A British one.

And a US model.

It’s not that troublesome.

MAA artistic scale: 8.


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