Advert champion Bellini departs Tesco


Simply when the advert trade appeared to have discovered a uncommon champion within the higher echelons of a giant firm, whoosh! They’re gone.

Promoting Affiliation president Alessandra Bellini (beneath), chief buyer officer of Tesco, is on her means, to be succeeded at Tesco by chief industrial officer Ashwin Prasad, who takes on each roles.

Prasad, who started at Mars, is clearly a rising star within the firm however one doubts that customer-friendly advertising and marketing is prime of his agenda. Like the remainder of Tesco’s administration it is going to be all about doubling down on value – principally through Clubcard – and preserving the Metropolis happy. Alarm bells could also be ringing at company BBH which has delivered one of many few constant retail advert campaigns of latest years, ‘Meals Love Tales.’

Bellini says: “My Tesco journey has been intense, difficult and a number of enjoyable. I’m proud that we’ve delivered a profitable turnaround and development technique, however after almost seven years it’s time to refresh and tackle one thing new.”

Good luck to her. Nevertheless it’s one other blow for adland’s waning (probably waned) entry to the massive consumer C-suite.


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