Advert trade and Residence Workplace step in to assist younger folks spot a rip-off

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Greater than a thousand children are scammed each month within the UK, so this new marketing campaign from the Residence Workplace and Media Good (the Promoting Affiliation’s advert literacy programme) has been made to assist younger folks to identify a fraud once they see it.

The message is to belief your instincts and perceive that that “Rip-off flags add as much as a rip-off.” The marketing campaign shall be throughout social media, with particular packs accessible to be used by academics and fogeys.

Rachel Barber-Mack, government director, Media Good (a part of the Promoting Affiliation), mentioned: “It is a vitally essential initiative. There’s a shared duty for all of us within the media and promoting trade to put money into media literacy, it can reap dividends from an academic perspective as effectively constructing public belief.”

Safety Minister Tom Tugendhat, mentioned: “Fraud is essentially the most prevalent crime within the UK. It’s a tragic actuality that criminals goal younger folks. I welcome Media Good’s work to assist youngsters spot and report rip-off adverts in addition to their assist of our Cease! Suppose Fraud marketing campaign so we are able to all detect and keep away from fraud.”

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