AlixPartners’ Barney O’Kelly on emboldening advertising and marketing in skilled providers

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Barney O’Kelly, Head of Digital Advertising at AlixPartners, sits down with Head of Content material David Rowlands for a deep dive into the world {of professional} providers.

The pair unpack the fixed requirement of legitimising advertising and marketing from proving its worth in an ‘over-metricated’ world to sparking pleasure and buzz internally. Additionally they contact on setting apart the rational for the emotional, what to zero on when on the lookout for folks, and why all the things boils right down to being a very good marketer.

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