Amazon Turns into Newest Streamer to Be part of Upfront Week


Amazon is the newest streaming firm to affix TV upfront week, following YouTube’s addition in 2022 and Netflix’s entrance final yr.

The corporate will host its first upfront week presentation on Tuesday, Might 14, at Pier 36 in New York, with a reception after the occasion.

Throughout its presentation, the tech large plans to focus on its prolonged media and streaming choices, together with Prime Video, Prime Video Sports activities, Twitch, Amazon Music and Freevee.

Along with Freevee, Prime Video’s ad-supported tier, an opt-out service that had an estimated attain of greater than 115 million within the U.S. at launch, will seemingly be a spotlight of the presentation.

With the announcement, Amazon slides into the spot often held by TelevisaUnivision—additionally utilizing the identical venue the media firm utilized in 2023. This yr, TelevisaUnivision is internet hosting a non-traditional, all-day occasion at a brand new venue, HK Corridor, on Might 14.

Although Amazon’s predominant presentation will now occur throughout upfront week, the corporate will seemingly preserve a smaller presence throughout NewFronts, sans a presentation.

The corporate hosted a NewFronts occasion on Might 1 final yr at New York’s Lincoln Middle, the place it introduced greater than 100 Prime Video authentic collection can be arriving on Freevee.

Final yr’s NewFronts presentation additionally closely emphasised Prime Video’s Thursday Evening Soccer (Amazon additionally added an NFL playoff sport to the slate for this upcoming season), Freevee programming like Jury Responsibility and streaming service Twitch.

ADWEEK beforehand reported that Amazon deliberate to shutter AVOD service Freevee as early because the second quarter and forward of the upfront; nevertheless, Amazon denied that in an announcement.


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