Apple’s Newest ‘Shot on iPhone’ Movie Is a Manga Adaptation


Apple turned to Japanese style manga as inspiration for an epic installment of its long-running and celebrated “Shot on iPhone” marketing campaign.

The 19-minute movie, “Midnight,” by company TBWAMedia Arts Lab Tokyo, is predicated on a 1986 manga sequence by Osamu Tezuka.

The story follows Midnight, a taxi driver who can see the close to future, as he tries to guard a younger girl from gangsters who wish to steal her household’s trucking turf. Authentic strips from the manga are spliced into the footage to point out how its wild automobiles and characters have been delivered to life.

Director Takashi Miike primarily shot neon-heavy Tokyo at night time to exhibit the iPhone 15 Professional’s low-light capabilities. The movie is full of fights, chase scenes and weird particulars like a virtually deadly banana peel and an murderer with a hand puppet.

A 3D mannequin for the fifth wheel that pops out of Midnight’s extremely spectacular taxi to assist him navigate night time corridors was created utilizing the iPhone’s LiDAR scanner in postproduction.

“Mr. Tezuka is one thing of a god amongst manga artists, so it was an honor to tackle the problem of expressing his work utilizing solely iPhone,” Miike stated in an announcement. “As we have been capturing, I naturally started to problem myself to consider how we may make a piece distinctive to iPhone, past the same old strategy to a movie. I actually felt that the iPhone has the ability to do issues {that a} standard film digicam can’t.”

Midnight premiered March 6 on YouTube, launching on, Abema TV and Apple TV March 7. The movie and a behind-the-scenes video will play in choose Tokyo taxis late at night time, and characters from the variation will seem on the quilt of a duplicate of the manga journal being launched this month.

Working in Japan, the marketing campaign additionally incorporates broadcast, journal, out-of-home, digital and social.


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