AUSTIN, TEXAS (PRWEB) OCTOBER 04, 2021 — Aurea Software program, Inc., the ”Netflix of enterprise software program,” right now introduced a serious branding replace that can return the lately acquired XANT to its well known and revered unique title: InsideSales.
After closing on XANT in August 2021, Aurea introduced their intention to rebrand the corporate to InsideSales to its present clients primarily based on the heritage, trustworthiness and success of the unique model. InsideSales is now a vital pillar in Aurea’s way forward for commerce options portfolio, serving to to create B2C-like shopping for experiences for B2B transactions.
“InsideSales is a storied title in enterprise software program,” mentioned Aurea CEO Scott Brighton. “Over the course of 15 years — from 2004 to 2019 — it turned probably the most recognizable manufacturers within the trade. We’re excited to honor that monitor document of success, innovation and dedication to enhancing how B2B enterprises promote to one another by restoring the basic InsideSales.com model title instantly.”
Aurea bought XANT, as soon as valued at a peak of almost $2 billion, on their quest to create B2C-like shopping for experiences for B2B transactions. Merchandise like PlayBooks™ — which optimizes gross sales consultant contact charges by highly effective AI — are actually vital elements of Aurea’s Way forward for Commerce library.
The library contains greater than a dozen software program options like InsideSales, Infer, and FirstRain, enabling B2B salespeople and entrepreneurs to focus on and have interaction prospects throughout all the gross sales and advertising and marketing funnel extra intelligently. InsideSales expertise will assist bridge the all-important hole between advertising and marketing and gross sales engagement — the preliminary prospect contact.
As a part of the rebrand, the XANT.ai area and web site will likely be retired in favor of an up to date expertise at https://www.insidesales.com.
About Aurea Software program
Aurea was based with the singular imaginative and prescient of serving to companies reach right now’s advanced digital panorama. Our clients get pleasure from entry to each product in our portfolio – all of that are cloud-based, enterprise-scale, and straightforward to make use of – with one easy subscription. Our distinctive AureaOne working mannequin and acquisition technique make sure that our portfolio continues to develop, so we will proceed to supply aggressive benefit and differentiated outcomes for our clients it doesn’t matter what the long run holds.