British Airways will get its model chief mojo again with Unusual


British Airways has been enjoying its nationwide establishment card for so long as anybody can bear in mind – ‘Fly the flag,’ ‘The world’s favorite airline’ – and Unusual is clearly feeling assured sufficient to stir the feelings as soon as once more for the (just lately) much-criticised airline.

Not like Virgin cabin crew, who gown up as one another in the latest marketing campaign from Fortunate Generals, BA employees smile fondly at infants. ‘In all places we go.’

Unusual’s Lucy Jameson says: “The work showcases the various journeys British Airways takes us on and the position they play in shaping our lives and who we turn into.”

However what concerning the lacking free sandwiches, pc cock-ups and all the remainder of it? BA, now with a brand new skipper on the controls, clearly feels it’s put this behind it.

That is assured model chief promoting, one thing we’re seeing extra of from Unusual.

MAA inventive scale: 7.


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