Canine Takes Human for a Stroll and Then Abandons Him


1000’s of animals are betrayed by their house owners who determine to do away with their pets in one of many cruelest methods attainable: abandonment. As the warmth will increase throughout today of summer time so are the numbers of deserted pets, that are taken out for a stroll and by no means in a position to come again to their house. The non-profit group Animalife, which has been always engaged on lowering this phenomenon since 2011, needs to boost consciousness about this pet disaster in Portugal and so, along with Havas Portugal, created a marketing campaign that provides such irresponsible people a style of their very own medication.

Meet Archie the canine, a cute pet that desperately needs to take its proprietor out for “The Stroll.” Extremely agitated, the canine received’t cease barking till its proprietor, who’s enjoyable on the couch, does what the canine needs. After having lastly satisfied its proprietor to exit, Archie appears to be in a rush someplace, actually dragging its human down into the darkish.

As they proceed their stroll, the alleyways the place they enterprise change into more and more darkish. The duo ultimately results in a forest, the place the proprietor loses management of his canine. Alone within the darkness, the person hopes that by calling his canine, Archie will get again. Besides that Archie has different plans… Future plans that don’t embrace the pet mum or dad.

Directed by Bruno Ferreira through Casper Movies, the video reveals how a human being learns the exhausting approach the feelings a pet experiences when their most trustful accomplice (supposedly) leaves them in the midst of nowhere. The movie walks the viewers by means of all the sentiments an deserted pet experiences: From confusion and hope that its proprietor may return to disappointment and even concern. However you recognize what? As a human, you “Don’t [have to] be afraid. They’d by no means abandon you.”

Whereas “The Stroll” spot goals to discuss the difficulty in a extra emotional approach, for its predecessor, the “Karma” advert, Havas company used a extra humorous method to deal with the pet abandonment challenge. With the motion occurring at an airport, a beforehand deserted pet, now a police canine, aggressively barks at a person. The policemen change into suspicious and determine to verify the traveler’s baggage, garments, and much more. However who would have thought that the doubtful man has nothing to cover besides the truth that he’s the previous proprietor of the canine?

Hopefully, by utilizing this role-reversal technique, the marketing campaign will make people extra conscious of this disaster that impacts greater than 30,000 animals in Portugal alone, a quantity that’s “a lot increased, with many canines and cats being left each day on the door of associations, veterinary clinics, and even on the streets,” explains Animalife.


Consumer: Animalife

Company: Havas Portugal

Manufacturing Firm: Casper Movies

Director: Bruno Ferreira


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