Classes from Avnet’s Success Story


At Sensible Manufacturing unit Expo 2023, Gross sales Layer was joined by Avnet Embedded, a world manufacturing chief, for a keynote session on “Mastering Product Data Administration: Classes from Avnet’s Success Story” 

The session featured Aanya Ali, VP of Advertising at Gross sales Layer, and Alex Wooden, International Advertising Director at Avnet Embedded, who shared worthwhile insights into Avnet’s expertise with implementing a PIM platform and the way Gross sales Layer performed a pivotal position in revolutionizing their product knowledge administration processes.

Challenges Confronted by Avnet Embedded

Throughout the session, Alex Wooden highlighted the advanced organizational construction of Avnet Embedded. With a big staff unfold throughout a number of departments and a buyer base of 10,000 globally, they confronted the problem of managing over 1000 SKUs, every with advanced attributions and quite a few related information. A major impediment was the groups reliance on handbook product knowledge administration, which consumed round 15% of their time and hindered effectivity and productiveness ranges.

Moreover, their earlier resolution, Typo3, lacked safety and scalability, leaving them weak to potential disruptions.

The Want for a PIM Resolution

Recognizing the necessity for a streamlined, centralized, and user-friendly system to deal with their product knowledge, Avnet Embedded made a strategic determination to implement a Product Data Administration (PIM) platform. 

Alex Wooden, drawing from an in depth background in digital advertising and marketing and expertise with PIM options, found Gross sales Layer by way of G2. The first drivers for Avnet’s implementation of Gross sales Layer had been the centralization of advanced technical specs and digital belongings, the flexibility to handle updates throughout numerous groups, and handy B2B buyer entry through the web site.

Advantages of Gross sales Layer

Since implementing Gross sales Layer, Avnet Embedded has skilled important enhancements in its enterprise efficiency. The PIM platform’s user-friendly interface and intuitive design allow staff members with restricted technical experience to adapt and harness its full capabilities rapidly. 

The staff witnessed a outstanding time-saving affect, importing over 100-200 merchandise in only one minute. This streamlined strategy lowered the staff’s handbook knowledge administration efforts, leading to a 15% time financial savings per staff member.

Moreover, Gross sales Layer’s PIM resolution facilitated environment friendly collaboration between groups and improved communication with stakeholders. By centralizing and simplifying the method, Avnet Embedded lowered replication of efforts by a formidable 75%, enabling the staff to concentrate on extra strategic initiatives. The platform’s flexibility in customizing types and knowledge factors additional enhanced their productiveness and allowed for seamless integration with different programs.

Gross sales Layer’s transformative affect

Avnet Embedded’s partnership with Gross sales Layer has had a constructive affect on a number of elements of their enterprise. Notably, the method of updating and incorporating product data has change into considerably quicker, leading to a big discount in catalog creation time. Whereas the return price and conversion price remained comparatively unchanged, their website efficiency improved, leading to higher natural search rankings and elevated visibility.

Gross sales Layer’s giant catalog of connectors, notably the combination with SAP Ariba, proved to be invaluable to Avnet Embedded. These connectors facilitated the seamless change of information and integration with numerous channels and programs, establishing a cohesive and environment friendly product data administration ecosystem.


Avnet Embedded’s success with Gross sales Layer proves the transformative energy of a PIM platform. Streamlining product knowledge administration led to time saved, improved productiveness and seamless collaboration. With a user-friendly interface and customizable options, Gross sales Layer is a transparent alternative for producers, consumers and suppliers.

Uncover the ability of Gross sales Layer for your self with a 30-day all-access free trial, guided by our devoted staff of PIM specialists.


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