Common Orlando Picks Fortunate Generals to Launch New Park


Fortunate Generals has been appointed because the company associate of Common Orlando Resort, with an preliminary give attention to launching the brand new Epic Universe theme park subsequent yr.

The company picked up the enterprise following a aggressive pitch in opposition to two different U.S. companies, which Fortunate Generals didn’t identify.

The long-term partnership might be led out of the company’s New York workplace, which opened in 2019, although it is going to embrace crew members from the London workplace as nicely. Fortunate Generals is tasked with driving pleasure and intrigue round Common Orlando Resort, persevering with to place the theme parks as a must-visit trip vacation spot for home and worldwide guests.

“It’s genuinely the precise artistic alternative we hoped for. Everybody within the company on each side of the water needs to work on it. They’re great purchasers already, and so they share our ethos and our ambition to make nice artistic work and the ability of storytelling,” Hollie Alexander, managing director of Fortunate Generals New York, advised ADWEEK.

Common Orlando Resort is at present residence to a few theme parks: Common Studios Florida; Common Islands of Journey; and Common Volcano Bay Water Theme Park, plus eight resort accommodations. The corporate is launching Epic Universe in the summertime of 2025, its first new home theme park in 1 / 4 century.

An Epic process

Fortunate Generals was approached final yr by means of a pitch middleman, Lindsey Slaby of Sunday Dinner, alongside two different companies. The company has now been working with Common Orlando Resort for a number of months, and Alexander believes the corporate selected Fortunate Generals due to the standard of the artistic and that the company is extremely collaborative, with out ego, which implies they will work with the resort’s in-house groups in addition to some other companies which may come into play through the Epic Universe launch.

Common Epic Universe will consist of 5 completely different immersive worlds. They embrace the Wizarding World of Harry Potter—Ministry of Magic, Tremendous Nintendo World, The right way to Practice Your Dragon—Isle of Berk, Darkish Universe and Celestial Park.

The park is about to launch in 2025, which implies loads of work for the Fortunate Generals crew. And whereas Common is tight-lipped on particulars, Alexander mentioned the scope of this theme park is as epic as its identify.

“You get to step into the films you’re keen on, you get to play the characters you look as much as. It’s a very immersive expertise. You’re making cool recollections,” mentioned Alexander.


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