David Droga Is All the time Making, Shaping, and Creating


On this on-camera interview, CNBC’s Tania Bryer asks David Droga, founding father of Droga5, CEO of Accenture Tune, and probably the most awarded individual in Cannes Lion historical past, what his secret ingredient is.

Droga replies, “Not piss lots of people off…No, I don’t know, I’ve all the time been stressed and curious. I’ve been fortunate that I’ve labored around the globe in several markets, which gave me immense alternatives to work with unbelievable folks. And I simply love—going again to creativity, and fixing for folks—I’ve all the time liked that. I really feel like I’m chasing one thing. I believe for anybody who’s really inventive, there’s no ending line. You all the time wish to be making, shaping, and creating. So, that’s what I’ve finished, and I’ve discovered a candy spot the place folks appear to love the work that I’ve finished.”

Bryer follows that query with a query about how AI will influence creativity.

Droga replies, “Look, I believe lots of people are pessimistic, and assume AI is simply going to devour all the creativity. And I believe, by no means. There’s no query that it’s going to wipe out or eviscerate a variety of mediocre creativity. I don’t thoughts if the messy mediocre center disappears. Quite a lot of what AI and generative AI is able to might be higher than the common factor shoved down folks’s throats, and stuff like that. But when it makes issues quicker…it nonetheless is a software. Creativity is a difference-maker. There’ll all the time be room for creativeness and demanding pondering. Expertise and AI are simply going to boost that. However we’ve to battle for it. We’ve got to earn our place. We’d like to verify creativity touches and is related to folks’s lives. We’re not going to take a seat on the sidelines. However, it ought to make it higher.”

On the conclusion of the interview, Bryer asks Droga concerning the values and ethos at Accenture Tune.

Droga replies, “We have to resolve earlier than we promote… In case your place to begin is ‘what are we fixing for patrons and shoppers?’ that modifications the way in which you ideate and what you ship.”


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