Google Analytics 4 is the most recent model of Google Analytics, often known as GA4, and replaces the earlier UA, or Common Analytics model. GA4 makes use of machine studying expertise to assist analytics customers perceive buyer conduct throughout a number of gadgets and platforms. It offers extra granular knowledge about consumer engagement and contains options corresponding to occasion monitoring, cross-device monitoring, and funnel evaluation.
With the GA4 migration underway, the time has come for all of us to embrace change, and don’t overlook, you solely have till July 1, 2023, earlier than the change to GA4 is everlasting. On this Every day search engine optimisation Repair version, we’ll take you thru an introduction to GA4, together with how GA4 is built-in into the Moz Professional instrument.
On this video, I’ll take you thru an introduction to GA4, explaining the primary variations as in comparison with UA so you possibly can higher perceive why and the way try to be utilizing GA4.
Join GA4 to Moz Professional
On this video, you’ll uncover easy methods to join your GA4 account to Moz Professional. You’ll first want admin entry to your Google Analytics account; from there, you possibly can fly!
Perceive the Website Visitors Tab
On this video, I’ll clarify the analytics knowledge you’ll see within the Website Visitors part of a Marketing campaign. The Website Visitors part lets you monitor your natural site visitors for traits and insights.
Perceive the Touchdown Pages Tab
On this video, I’ll information you thru the analytics knowledge you’ll see within the Touchdown Pages tab within the Rankings part of a Marketing campaign. Touchdown Pages makes use of your tracked key phrases that can assist you decide which key phrases could also be sending your web site site visitors.
Be taught extra about GA4 in our Newbie’s Information to Google Analytics.