Disney Sells Out Advert Stock for 96th Oscars, Pricing Up

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It’s one other Oscars sellout for Disney.

Forward of the Jimmy Kimmel-hosted 96th Oscars on Sunday, March 10, Disney Promoting has introduced that it has bought out of advert stock with a wide range of sponsors spanning 17 classes.

“On March tenth, Hollywood’s greatest night time returns, and we couldn’t be extra excited, together with our unbelievable model companions, to as soon as once more have the glory to rejoice the best in movies and storytelling,” Rita Ferro, president of worldwide promoting, Disney, mentioned in a press release.

“The Oscars stage and telecast continues to be the breakthrough second for probably the most impactful model entrepreneurs to convey their very own inventive storytelling to the cultural forefront by way of new innovation and never-before-seen activations.”

Based on a supply accustomed to the matter, pricing for the occasion was barely up over final yr.

For the 2024 Oscars, the corporate was looking for $1.7 million to $2.2 million for 30-second adverts, which has similarities to its 2022 pricing.

In 2023, Oscars pricing was barely down, with Disney looking for $1.6 million to $2.1 million for 30 seconds.

Among the many classes represented, this yr’s present contains attire, auto, beverage, client packaged items, leisure, monetary providers, healthcare, insurance coverage, luxurious spirits, media & leisure, pet care, pharmaceutical, retail, streaming, expertise and telecom.  

Taking part advertisers embrace Abbott Laboratories; AbbVie; Airbnb; Allstate; Astellas Pharma; Financial institution of America; Reserving.com; Carnival Company; Costar Group (Properties.com); CVS Company; Diageo (Don Julio); Uncover; Doordash; Dunkin’ Donuts; Eli Lilly; Energizer Holdings; GetYourGuide; GlaxoSmithKline; Henkel; Intuit; Kenvue; Lionsgate; LVMH Group; Marshalls; MGM; Nerd Pockets; Nestle; Nissan Motor Corp. (Infiniti); Panda Specific; Peacock; Penney Opco; PepsiCo (Mountain Dew Baja Blast); Pfizer; Polestar; Procter & Gamble; Progressive; Rolex; Charles Schwab; Sirius XM Radio; Southwest Airways; Starbucks; State Farm; Speaking Rain Beverage (Glowing Ice); TikTok; UCB; Ulta; Unilever; Common Footage; Verizon; Walmart; Walt Disney Studios; Wayfair; and Whirlpool.

As well as, the telecast additionally showcases a number of firsts for manufacturers, together with an in-show second from Don Julio, an integration from Rolex to rejoice this yr’s winners, and Financial institution of America making certain folks with disabilities can entry this system in a first-of-its-kind purple carpet livestream with TikTok. 

The 96th Oscars will look to construct on final yr’s rankings increase, which noticed the ceremony develop 13% to succeed in a median of 18.8 million viewers.

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