Don’t Name It a Comeback – Retro Jackets Are Right here to Keep


Superdry Fuji Hooded Mid Length Puffer Coat in Green and Everest Hooded Puffer Jacket in Brown

Over time useful and fashion-forward outerwear have shaped the spine of a few of Superdry’s really iconic jackets. It’s not simply the retro types which have endured the check of time, every Superdry jacket is made to final, with a give attention to utilizing enduring low-impact or recyclable supplies to craft each bit.

From Puffer to Parka, we’re wanting again on the basic types which have helped to form the model and the important thing cultural moments behind them in The Superdry Jacket Icons.

Gen Z are loving the 90’s look

In keeping with Superdry information, in 2022, Gen Z bought extra of the bomber and parka jackets than every other age group. Out of all Superdry classes, puffer jackets have been essentially the most sought-after types in 2020, 2021 and 2022.

Superdry Everest Hooded Puffer Jacket in Orange

Justin Lodge CMO at Superdry says “2022 noticed the rise of ‘utilileisure’ type amongst Gen Z clients. In distinction to athleisure, utilileisure is centred round clothes that’s appropriate for a variety of climate circumstances, while nonetheless nice for operating errands and every day life – 90’s styling suits this completely.”

Superdry padded jackets provide luxe takes on utility staples, designed with innovation in thoughts – made utilizing 100% recycled fill (since AW21). Versatile and light-weight, all of the padding in Superdry’s key types resembling its Everest puffer, Mountain Windcheater and hooded Fuji use recycled fill. Based mostly on the burden and quantity of fill used, every jacket can comprise between 5 and 48 recycled bottles, lowering landfill waste and ocean air pollution.

A/W 2023 Predictions


The time period ‘gorpcore’ was first coined by New York Journal’s The Reduce in 2017 and has snowballed since, with the surging recognition of fleeces and mountain climbing attire as notable indicators. Going hand in hand with ‘normcore’, ‘gorpcore’ takes its cues from utilitarian type and useful, outdoors-inspired gear. Six years later and the development is reaching its peak with 1.4 billion views on TikTok, and turning into a central focus of meme tradition due to Instagram accounts Actual Housewives of Clapton and Socks Home Assembly.

Superdry Ripstop Longline Puffer Coat in Green


The web has proclaimed a brand new type – ‘blokecore’ – which has been trending for this previous spring/summer time and joins an extended record of -core aesthetics, together with ‘gorpcore’, ‘normcore’ and ‘surfcore’. On the time of writing, #blokecore has reached 411.3 million views on TikTok alone. It doesn’t matter what your gender, menswear obsessives are sporting old-school soccer jerseys, bootcut denims, tracksuits or Bermuda shorts with shell windcheaters in true 90’s Britpop type.

Superdry Everest Faux Fur Hooded Parka Coat in Yellow


A brand new ‘core’ has entered the chat for A/W23 and that’s ‘Kidcore’. An overlap of 90s type and the revival of Y2K with a nod in the direction of 80s vogue that has emerged in current months, Kidcore will see everybody embracing their internal little one and “dressing like a tween”. The right antidote to gray winter climate, anticipate to see the rise of vibrant neon colors and playful, unabashed sample clashing.

Superdry Patchwork Long Afghan Coat

Enduring design meets trend-led type, get the look:

A permanent staple in any wardrobe, Superdry has been reinventing its hottest jacket types for over decade, forgoing short-lived traits for traditional designs that add texture and heat utilizing high-quality supplies and refined design cues. Replace your new season wardrobe and full your 90s-inspired look by buying ladies’s jackets right here and males’s jackets right here.


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