E-mail advertising and marketing traits for 2023 — Stripo.e-mail


With the tip of the 12 months proper across the nook, it’s an ideal time to take a step again and assess whether or not your e-mail advertising and marketing technique is updated with probably the most impactful business traits. That can assist you reap the advantages of e-mail advertising and marketing in 2023, we focus on right here 10 traits it is best to know to drive income and preserve your subscribers engaged.


Use Stripo’s prebuilt templates to remain on prime of the most recent traits within the e-mail advertising and marketing world


High 10 e-mail advertising and marketing traits to look at for in 2023

Adopting the traits under will provide help to run profitable campaigns.

1. Hyper-personalized e-mail content material

This pattern has turn out to be outstanding throughout the previous couple of years and is anticipated to develop additional in 2023. E-mail personalization is complicated, going manner past addressing recipients by identify. Put merely, it contains all the information a subscriber shares with you: identify, gender, age, nation of residence, preferences, and so forth.

Personalization is a good software for making your subscribers really feel valued and motivating them to open your emails extra typically. Certainly, 72% of customers solely work together with customized content material. When a message lacks personalization, recipients usually tend to mark it as spam, delete it, and even unsubscribe.

Personalize Your Email Marketing Campaigns

Advantages of e-mail personalization:

  • doubles conversion charges (NeverBounce);
  • prompts gross sales, as 80% of shoppers usually tend to purchase from a model that makes use of it (Litmus);
  • will increase CTR by 14% (WebFX);
  • will increase income by 760% (HubSpot).

Listed below are some suggestions for taking advantage of this pattern by personalizing your content material as a lot as doable:

  • deal with recipients by identify in your topic line, e-mail physique, and visible e-newsletter content material;
  • counsel merchandise, providers, or content material in accordance with consumer habits;
  • tailor emails to buyer preferences (e.g., search for patterns, corresponding to whether or not they place extra orders within the afternoon or on weekends, and ship promo emails at applicable occasions);
  • ship set off messages primarily based on buyer habits;
  • provide reductions by viewers phase;
  • ship birthday needs to your subscribers to point out them you care.

How Email Marketers Can Personalize Content

(Supply: Stripo template)

2. Information privateness

Personalization drives nice outcomes. To implement it, nonetheless, we want private knowledge, corresponding to customers’ geographical location and preferences. In line with a Litmus research, 73% of customers are prepared to share some private knowledge to assist firms ship higher experiences. However in addition they want us to watch out with these knowledge.

There are a lot of knowledge privateness laws, together with the Basic Information Safety Regulation (GDPR) and California Client Privateness Act (CCPA), and we now have realized to reside with them. However in 2021, Apple launched its Mail Privateness Safety (MPP), and within the second half of 2024, Google will part out assist for third-party cookies (this was postponed from January 2022 and once more from mid-2023).

This implies we should study to research buyer knowledge in accordance with new guidelines.

Stick to Data Privacy Regulations for a Successful Email Marketing Campaign

So, what are entrepreneurs most involved about with regards to knowledge privateness?

  • 63% report Apple’s MPP (Litmus);
  • 37% report Google’s phasing out third-party cookies (Litmus).

Listed below are some suggestions to enhance knowledge privateness:

  • don’t use open charges as metrics, as they’re not a workable solution to consider marketing campaign efficiency;
  • adapt your technique to make use of first-party cookies;
  • keep updated with our weblog posts, which give many efficient suggestions.

3. Synthetic intelligence

You already know that customized emails will probably be all the fashion in 2023, however how is it greatest achieved? Synthetic intelligence permits additional tailoring of your messages, making them related by gathering and processing knowledge about your viewers and optimizing the e-mail manufacturing course of.

As an example, Domino’s Pizza has used Phrasee, an AI-driven content material platform, to enhance e-mail topic traces and contemplate customers’ interplay patterns, thus boosting subscriber engagement and model consistency. Consequently, the corporate elevated open charges by 26% and clicks by 57%.

Benefits of Artificial Intelligence for Email Marketing Strategies

Advantages of AI in emails:

  • particular person product suggestions;
  • higher buyer segmentation;
  • optimized ship time;
  • higher buyer persona.

AI can’t but change human jobs, however we now have some suggestions for utilizing it to make your subsequent marketing campaign a hit. Use AI expertise to:

  • generate related and customized topic traces and e-mail content material;
  • determine e-mail advertising and marketing traits and make data-driven choices;
  • detect and analyze buyer knowledge to ship tailor-made experiences.

As these examples present, AI has the potential to considerably enhance e-mail advertising and marketing outcomes. Due to this fact, it’s very important that companies familiarize themselves with a few of the AI e-mail advertising and marketing instruments accessible in the marketplace.

AI not solely makes e-mail advertising and marketing more practical but in addition helps companies ship a extra customized, partaking, and customer-centric expertise. Whether or not it’s predicting buyer habits or personalizing e-mail content material, AI is on the forefront of the most recent e-mail advertising and marketing traits for 2023.

Using AI to Collect Data and Empower Your Email Marketing Efforts

(Supply: E-mail from Spotify)

For extra info on find out how to use AI and AI instruments in e-mail advertising and marketing, please seek advice from our “Enhance Your E-mail Advertising with AI” weblog put up.

4. Interactivity and AMP in emails

One can enhance e-mail click-through charges by 200% by including interactive components, so it’s no shock that this pattern reveals no indicators of slowing down. We advocate you enrich your emails with interactive content material, corresponding to CSS animated buttons, star rankings, embedded questionnaires, picture carousels, accordions, and movies to make subscribers look ahead to your messages. These components render effectively in the most well-liked e-mail shoppers.

Interactivity as a Promising Email Marketing Trend

Advantages of e-mail interactivity and AMP:

  • growing survey response charges by 520% (Stripo);
  • growing consumer engagement by 225% (AWeber);
  • growing conversion of deserted carts by 82% (Ecwid).

Think about these methods to take advantage of interactive components in your newsletters:

  • allow subscribers to fee your organization instantly from the e-mail;
  • showcase a number of merchandise on one display;
  • present merchandise from completely different angles;
  • make lengthy emails extra compact;
  • introduce new merchandise.

Interactive Emails _ Embedded Forms to Gather Customer Feedback

(Supply: Stripo template)

5. Responsive e-mail design

Earlier than you ship out an e-mail and even begin designing it, contemplate the 41% of subscribers who will open it on cellular units. Conserving your e-mail design responsive is important to ship a flawless cellular expertise.

Responsive e-mail design is a timeless pattern that has already turn out to be vital for any marketing campaign. It lets you make longer newsletters seem well-structured and readable on smartphones and tablets by hiding some e-mail components and presenting applicable alignments and font kinds and sizes.

Benefits of Responsive Email Design

Advantages of responsive e-mail design:

  • a 65% greater probability of driving subscribers to your web site (TrueList);
  • 46% of smartphone customers choose to work together with companies through e-mail (Statista);
  • 42% of emails are opened on cellular units (EmailMonday).

Beneath are our handpicked prime suggestions for making your e-mail design responsive:

  • conceal or present sure e-mail components for cellular customers;
  • select fonts kinds that make emails readable on any cellular machine;
  • arrange kinds for CTA buttons;
  • choose applicable alignments for particular e-mail components;
  • use responsive photos to keep away from the necessity for horizontal scrolling.

Responsive Email Design Example

(Supply: Stripo template)

6. E-mail advertising and marketing automation

A number of advertising and marketing processes — corresponding to sending set off and transactional emails — are virtually not possible to carry out manually. Nonetheless, they’re completely helpful for what you are promoting. That is when automation helps.

Benefits of Email Marketing Automation

Advantages of automation:

  • a 320% income improve from welcome emails (WordStream);
  • a 342% income improve from milestone emails (CampaignMonitor);
  • deserted cart conversion—Mailchimp shoppers reaped $314,646,819 from deserted cart emails final 12 months alone (Mailchimp).

Listed below are some tricks to automate your e-mail campaigns:

  • ship automated transactional and welcome emails together with set off messages primarily based on clients’ actions;
  • use e-mail templates;
  • automate e-mail lead nurturing with instruments like HubSpot, Marketo, and Act-On;
  • make the most of good components to automate the manufacturing course of.

Automated Welcome Email

(Supply: E-mail from Goodreads)

7. Accessibility

E-mail accessibility necessities had been developed to assist entrepreneurs create emails that may be learn by all individuals. These guidelines make emails readable for individuals who, for instance, endure from dyslexia or colour blindness.

Top Reasons to Make Emails Accessible

Why care about e-mail accessibility?

Check out the following tips for making your emails accessible:

  • use contrasting colours however keep away from inexperienced and crimson;
  • create transient and clear topic traces;
  • add alt textual content to all visuals;
  • daring all e-mail hyperlinks to assist color-blind readers;
  • don’t underline hyperlink textual content, as this will confuse dyslexic subscribers.

Make Your Emails Accessible for New and Existing Customers

(Supply: E-mail from Benedict Evans)

Those that are blessed to see, hear, and browse ought to maintain those that aren’t. 

In our “E-mail accessibility” weblog put up, we share all accessibility necessities. Following them will make your emails absolutely accessible.

8. Gamification

Gamification is essential in emails. It not solely helps what you are promoting go viral and will increase consumer engagement but in addition encourages your clients to chill out and have some enjoyable together with your emails, which develops good long-term relations.

In our extremely aggressive world, each firm should be successfully artistic — doing one thing catchy and fascinating to spice up gross sales.

Gamification can positively provide help to obtain this.

Benefits of Email Gamification for Digital Marketers

Advantages of gamification in e-mail advertising and marketing:

We’ve handpicked some suggestions that can assist you shock your subscribers with superb e-mail video games:

  • create quizzes that grant prompt rewards for proper solutions;
  • use “spin-to-win” video games that give subscribers reductions or prizes;
  • design interactive vacation playing cards to entertain your viewers;
  • implement quests to spice up consumer engagement;
  • current scratch playing cards that provide varied rewards, from certificates to free transport;
  • use phrase video games to encourage recipients to work together longer together with your emails.

Gamified Email Campaign Example _ Wheel of Fortune

(Supply: MAC Cosmetics)

We all know that constructing gamified emails could be time-consuming and costly. So, to optimize this course of for you, we’ve ready a number of ready-to-use recreation mechanics. You solely have to barely customise them to suit your model type and marketing campaign objectives. Discover them together with a abstract of greatest practices in our eBookE-mail Gamification”. 

Obtain your information to greatest practices and recreation mechanics

Your Copy

9. Modular design

Though the modular system is just not new, it’s at the moment on the rise. Some name it “modular e-mail structure.”

So, what’s it, anyway?

Let’s outline modules.

A module is an e-mail aspect (generally referred to as a “block”) that’s pre-designed and examined. It incorporates a small piece of data/content material, and you’ll combine and match completely different modules to make a brand new e-mail.

Modular e-mail design is a brand new method to e-mail constructing that allows you to mix content material modules to create emails. And it saves time!

Modular Email Design for Your Target Audience

Advantages of modular e-mail design:

  • 25% discount in construct time (Oracle);
  • no-code e-mail manufacturing—designers construct it for you as soon as, and also you reuse it throughout a number of campaigns (Stripo);
  • means to edit/replace over 100 emails directly through module synchronization (Stripo).

Oracle has measured that modular e-mail structure reduces e-mail manufacturing time by 25%. Sounds spectacular, doesn’t it?

It’s time to do some math.

Litmus says it takes an e-mail marketer 27 hours to construct a promo e-mail. Once you use modules, due to this fact, you save virtually seven hours! Now, that is spectacular!

As it’s possible you’ll know, we ran a collection of interviews with our shoppers in 2021 and 2022. All of them reported that modules are among the many greatest e-mail builders they’ve ever tried.


Stripo gives a variety of numerous content material modules constructed by our skilled designers. They span classes corresponding to headers, footers, product playing cards, surveys, and rankings.

Using Pre-built Content Modules _ Stripo

Pace up e-mail manufacturing — use modules in your emails

Get Began

10. Consumer-generated content material

Customers are inclined to belief different customers like themselves, so it’s no shock that user-generated content material (UGC) impacts the buying choices of 79% of shoppers. Any content material (e.g., textual content, images, movies) created by finish customers acts as social proof, because it appears extra genuine and reliable than conventional model promo emails. It’s additionally a cheap answer, because the content material is created by your clients. Your solely job is to decide on one of the best examples to incorporate in your e-mail advertising and marketing campaigns.

Benefits of User-Generated Content

Advantages of UGC:

  • a 78% greater click-through fee (EmbedSocial);
  • 72% of shoppers consider that content material created by finish customers is extra credible than branded content material (TINT);
  • 62% of buyers usually tend to work together with emails containing buyer images as a substitute of branded photos (TINT).

Listed below are some suggestions for implementing UGC in your e-mail advertising and marketing technique:

  • add unboxing movies to drive consideration to new merchandise;
  • arrange challenges to spice up model consciousness;
  • embody success tales and product opinions with images to win credibility and conversions.

User-generated Content for Your Email Marketing Campaigns

(Supply: Actually Good Emails)

Wrapping up

The approaching 12 months is anticipated to be all about knowledge privateness, content material modules, gamification, automation, interactivity, and hyper-personalized and user-generated content material. Whether or not you need assistance with new traits or timeless classics, Stripo is at all times right here to maintain your e-mail advertising and marketing technique related as a way to produce gripping content material and generate greater income.

Construct highly effective emails by using no less than one 2023 e-mail advertising and marketing pattern now


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