EA Sports activities’ Andrea Hopelain on Constructing a World Franchise

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The FIFA model is robust, however the EA Sports activities model could also be stronger.

Andrea Hopelain, svp of brand name for EA Sports activities, joins Champions of Change to clarify how she’s overseeing the rebrand of the long-lasting FIFA online game franchise into EA Sports activities FC, arriving in 2024, following a record-breaking FIFA ’23 launch.

Hopelain additionally dives into how EA Sports activities is integrating feminine athletes into traditionally male video video games, and the way the corporate can market to girls to develop the corporate’s fanbase.

Plus, find out about Hopelain’s favourite video games, and the way her expertise as a former aggressive soccer participant have modified her profession trajectory.

Stream the brand new episode beneath, pay attention and subscribe on Apple podcasts or discover it on Spotify.

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