Easy methods to Preserve Management of Your Product Roadmap


You’re presenting a well-crafted product roadmap to a room of stakeholders and crew members when a senior chief begins to take over the assembly. This particular person is asserting their very own judgments, suggesting alterations, and usually shifting focus away out of your plan. Whereas these actions might come from a spot of excellent intentions and former expertise, the impact will be demoralizing. If not dealt with appropriately, this state of affairs can even have detrimental penalties on the product roadmap.

If you happen to’ve been a product supervisor for any size of time, you’ve doubtless discovered your self on this scenario, face-to-face with the HiPPO: the “highest-paid particular person’s opinion.” The opinions of a high-ranking or influential particular person within the group—who is commonly the particular person in a gathering with the very best wage—are inclined to take priority over the insights of different crew members. With such authority, the HiPPO can have a big impression on the route of the product roadmap; thus, going up in opposition to, and even disagreeing with, the HiPPO will be extraordinarily intimidating.

I’ve been constructing merchandise for greater than a decade and I nonetheless commonly encounter the HiPPO. Over that point, nevertheless, I’ve developed methods to enact earlier than any product roadmap presentation to make sure stakeholder satisfaction and the most effective roadmap potential.

A description of different “dangerous animal” personalities you may encounter in the product management world.
Hippos, zebras, wolves, and rhinos: The product administration world is rife with “harmful animals” that you need to be conscious of and cope with in keeping with their standout qualities.

Why HiPPOs Are Harmful

In a product growth context, the HiPPO’s impression will be harmful after they impose modifications based mostly on private expertise, instinct, or with out full data of the product or the vary of things that would have an effect on its success. Moreover, these modifications might not be in keeping with buyer wants or market tendencies, leading to merchandise which can be outdated, irrelevant, or fail to satisfy buyer expectations.

One other downside arises when the HiPPO is danger averse, preferring the relative security of techniques they’ve seen work effectively up to now. This will result in an absence of innovation or a stagnant product roadmap. It may possibly additionally result in losing time and assets on initiatives that find yourself failing, being axed, or getting redirected down the road.

Typically, government enter may end up in roadmaps which have much less room for creativity and experimentation. Agile product roadmaps ought to talk outcomes somewhat than the outputs that Waterfall roadmaps usually do, however the 2023 State of Product Administration Report discovered that 70% of roadmaps most affected by requests from government management concentrate on speaking outputs over outcomes.

Seventy percent of roadmaps most influenced by executive requests focus on communicating outputs over outcomes.

Product roadmaps frequently influenced by the HiPPO can stifle creativity and injury the morale of the product crew. That is probably essentially the most detrimental impression of all, as a high-functioning crew is significant to success.

Methods to Handle the HiPPO

Whereas HiPPOs pose many challenges, there are steps you may take to take care of management of your product and get buy-in from management.

Develop a Excessive-quality, Proof-based Roadmap

Step one is to make sure you have a product roadmap that works. It is a essential basis for countering any opposing views, as you may have full confidence that your roadmap is the correct technique to go.

A robust product roadmap ought to embrace a transparent imaginative and prescient and targets, in addition to a timeline for attaining them, with key milestones plotted. Determine the stakeholders concerned at every stage of the method. Select how you’ll measure success. Determine which metrics to trace (e.g., buyer satisfaction, engagement, income). Use this information to validate the standard of your future roadmaps.

For good product roadmap execution, establish how you’ll monitor progress, overview and replace the roadmap, and take a look at and validate concepts. Quantitative information from surveys, mixed with qualitative sentiment assortment from interviews and different interactions, provides compelling insights which can be exhausting to refute. Knowledge from different sources, equivalent to market analysis and competitor evaluation, must be utilized too. You need to have the ability to reply to buyer suggestions and adapt to altering wants; you are able to do this by incorporating a suggestions loop into the roadmap.

Set up a Resolution-making Course of

In an effort to keep management of your product roadmap, create a sturdy course of for decision-making. If you happen to don’t have one already, develop a framework for gathering buyer information and evaluating this info. This course of and its outcomes must be clearly documented and communicated to all stakeholders, together with the senior determine. Refer again to this evaluation to counter any opinions that don’t align together with your evidence-based roadmap.

Put collectively a crew with representatives from all related departments, together with product administration, engineering, advertising and marketing, and buyer help. This crew may have the authority to make collaborative choices based mostly on each information and material experience at sure factors within the roadmap (though you need to take steps to make sure that having this crew in place doesn’t decelerate your growth course of). Ought to the HiPPO intervene, this constant analysis will make sure the product stays on monitor.

Talk Frequently With Stakeholders

Each stakeholder—together with the senior determine—is vital in making a profitable product, however it’s essential to make sure that there’s a clear understanding of the product roadmap and every particular person’s function in it throughout all departments.

Set up one system for conserving stakeholders knowledgeable of modifications to the roadmap, and one other system for gathering, evaluating, responding to, and incorporating their suggestions. When everybody feels heard, you’ll encounter fewer points alongside the journey.

Foster Belief within the Product Staff

Belief will probably be an important element in constructing constructive long-term relationships between the senior determine and the product crew. Strengthen belief by celebrating evidence-based choices from crew members that produce profitable outcomes. A technique that has labored effectively in my expertise is a month-to-month or quarterly award given to a person or group that tackled an issue having a detrimental impression on the product. This serves to reveal the worth and experience of the crew, which is able to afford larger autonomy from senior figures sooner or later. It additionally emphasizes the significance of data-driven decision-making.

Set Clear Expectations

Lastly, and maybe most significantly, previous to any roadmap discussions, develop a system in partnership with the senior determine and your product crew to handle their involvement in decision-making. You need to permit all events to really feel heard whereas setting clear expectations for his or her roles and tasks. Everybody—together with senior figures—must be held accountable for his or her choices and enter and be anticipated to offer proof to help them. You should definitely doc these processes formally and clearly for all crew members. (This course of might even deter the senior determine from providing unfounded opinions.)

Meet with the senior determine in a one-on-one setting a day or two earlier than any giant displays, giving them a discussion board wherein to specific their considerations and you a chance to deal with these previous to the assembly. An intimate setting makes it simpler to have harder discussions with out the added strain of an viewers.

Product Roadmaps Are Pushed by Knowledge, Not Expertise

The success of a product roadmap relies on being pushed by information somewhat than private expertise or instinct. The HiPPO can, due to this fact, have a big impression if their enter isn’t dealt with effectively. Making use of the easy however efficient methods I’ve laid out right here can mitigate and forestall injury to the roadmap, product, and crew. Having clear roles and bounds in place, constructing belief, and making evidence-based choices are essential.

Strong, constant processes will assist you and your crew confidently design and execute product roadmaps which can be in keeping with buyer wants and market tendencies—and that may result in worthwhile merchandise. Suggestions from senior figures can undoubtedly be helpful, however in terms of the product and its roadmap, you and your crew ought to have the insights that matter most.


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