Easy methods to Put together for an Website positioning Convention, Together with MozCon


Conferences are a whirlwind expertise. No matter your trade, conferences provide the probability to step out of your private home workplace and right into a dynamic atmosphere crammed with continuous periods, vendor cubicles, networking galore, and unforgettable after-parties.

It may be overwhelming, however Website positioning conferences like MozCon can deliver unbelievable rewards with the correct preparation. This information will equip you with important tricks to take advantage of Website positioning conferences, in-person or digital. Uncover how you can strengthen your staff, increase your power, and improve your enthusiasm for work throughout and after the occasion. Get able to dive into the world of Website positioning conferences and digital experiences.

Earlier than you landing at MozCon

With MozCon just some weeks away, it is time to gear up and take advantage of this Website positioning convention, whether or not you are attending in individual or by way of the remote-friendly livestream choice. Don’t fret, there’s nonetheless loads of time to organize. Comply with these important steps to maximise your MozCon expertise and make sure you’re totally geared up for the occasion. Get able to dive into the world of Website positioning and make worthwhile connections.

Familiarize your self with the agenda

You might need already glanced on the speaker lineup. Take a better take a look at the minute-by-minute agenda to establish the matters that align along with your studying objectives. Even when a specific matter appears unrelated to your work, it could nonetheless present worthwhile insights. At MozCon, the convention follows a single-track format, permitting you to attend each session. Do not miss out on the chance to discover various matters and increase your information base.

Clear your calendar

That assembly can wait! MozCon is barely two days a 12 months! In case your weekly staff sync can wait, and we all know it could, then block out of your calendar upfront.

Outline your objectives and goals

Figuring out what you need to obtain will assist you to take advantage of your time and deal with the periods and actions that align along with your pursuits. Take into consideration what you need to have achieved as soon as MozCon wraps. What do you need to really feel? Except for greater than just a little bit spent. Do you need to really feel extra linked? Do you need to have a solution to a burning query? Do you need to meet somebody IRL? Do you need to have a cache of worthwhile notes to remove and share along with your staff? Sing Karaoke for the primary time?

MozCon provides you the flexibility to realize all these items. Discover like-minded folks by means of our Linkedin group and prepare a meetup. Join with folks on Twitter. Attend a Birds of a Feather desk throughout breaks. Drop by the seller cubicles to discover a brand new answer to an issue. Pack your comfortable sneakers for the convention, in addition to your celebration sneakers and your finest Karaoke jam, for the Tuesday evening after-party at MoPOP.

“If you wish to meet somebody particular, discuss to a speaker, or set up dinner with pals, plan upfront. Conferences transfer rapidly, and nothing is extra disappointing than making an attempt to attach with somebody on the final day solely to comprehend they needed to catch an early flight. Most audio system are completely satisfied to fulfill new folks and discuss our matters and pursuits.” – Dr Pete Meyers

A man and a woman smiling in blue company shirts
Plan to mingle between periods, remember to drop by the seller cubicles!

Collect your note-taking device of alternative

MozCon is a convention the place you may probably take plenty of notes. Ensure you have all the required instruments at hand. Cost your laptop computer or pill or select some other most well-liked methodology for note-taking. If you happen to plan on sharing takeaways along with your staff, nicely, sadly, telepathy will not work, however you possibly can nonetheless discover methods to speak successfully.

“On the finish of every day, take 5 minutes, undergo your notes, and switch them into a couple of bullet factors and ONE motion merchandise. If in case you have one motion merchandise per day on the finish of an occasion, that is nice. In any other case, when you’re like me, you may come house to a web page of notes like “Website positioning! AI!! INTERSECTION OF FUTURE!” and don’t know what you have been speaking about.” Dr Pete Meyers

Join with the audio system earlier than the occasion

Take a look at our spectacular lineup of audio system, maybe there may be somebody talking you’ve not but linked with? Take a while to grasp their specialty. Even when you’re not at present working inside that discipline, it could be a brand new studying alternative for you, or it could assist you to acquire a greater understanding of the challenges your colleagues are dealing with. In the end, conferences are an ideal alternative to develop a extra well-rounded understanding of your complete search trade, what’s on the horizon, and what to concentrate to in search.

Ramp up your Website positioning studying

Outline what you need to obtain at MozCon and create a plan to maximise your expertise. Having clear objectives will assist you to keep centered and take advantage of the occasion. Subscribe to the Moz weblog or join a Moz Academy course. These provides you with entry to a wealth of content material to spice up your information upfront of the massive occasion. From primary Website positioning to native search and technical particulars, there’s one thing for everybody. Moreover, the weblog will present convention recaps after every day, so you will not miss out on any necessary updates.

Put together to community and have interaction

MozCon, and lots of different Website positioning conferences, give you ample alternatives to fulfill new folks and increase your skilled community. Maximize your networking alternatives earlier than you get there. Earlier than you arrive in Seattle, get conversant in the digital panorama by following the #mozcon hashtag on Twitter. Be part of the LinkedIn group, and when you’re there, comply with us on Twitter, LinkedIn, Instagram, Fb, and Threads, as a result of why not?

In case you are within the Girls in Tech Website positioning group, you possibly can be part of the MozCon channel. It will maintain you up to date on MozCon fellow attendees’ plans and actions and help you have interaction with audio system and ask questions.

“MozCon does not do Q&A after talks – it is tough to handle for an occasion of this measurement, with a packed schedule and a single stage. However, when you’ve got a query that’s truly a few speaker’s discuss, they’d nearly actually love to listen to it. It is implicitly nice suggestions to know that somebody was engaged and concerned with what I used to be saying, even (particularly!) if they do not fully agree.” – Tom Capper

Throughout the convention

MozCon takes place over two jam-packed days. To maximise your Website positioning convention expertise, listed here are our tricks to maintain you energized and centered and keep away from working your self into the bottom and doubtlessly lacking a giant profession alternative. Whether or not you’re attending on-line or in individual, we’ve acquired some ideas from seasoned MozCon audio system and attendees to maintain you engaged through the occasion.

Register early

When attending any convention, it’s useful to get the lay of the land previous to the occasion so you possibly can float on by means of to the motion uninterrupted. At MozCon, we provide early registration on Sunday, August 6. In case you are arriving early and need to get a leap on badge assortment and a sneak peek on the new venue, drop by registration to examine in and choose up your badge. Unable to make it to registration early? No drawback. Set your alarm and arrive on the convention vibrant and early Monday morning so you are not speeding your morning cuppa and lacking the opening remarks!

Attend each session

Keep in mind once we suggested clearing out your calendar? That is so you possibly can take advantage of this once-a-year-Website positioning convention expertise by attending each single session. Even when it’s outdoors your space of focus. It additionally means you might have the prospect to community with each speaker when you stumble upon them within the convention corridor or after-party. Fortunately MozCon is a single-track occasion, so that you don’t must make any tough choices. Yow will discover your spot within the auditorium, arrange camp, and let the inspiration absorption start!

“As a result of I work in native Website positioning, I attend MozCon’s livestream with my ears tuned to select up any nice ideas that may be utilized to native enterprise advertising and marketing. Even when the primary matter of a chat is not native search, I can come away with half a dozen ideas which are related to my very own space of promoting as a result of natural and native Website positioning have a lot overlap.” – Miriam Ellis


Even when you’re solely powered by caffeine and Website positioning insights nobody can deny the increase a little bit of H2O gives (particularly when you’re jet-lagged.) People journey to MozCon from close to and much, because the beneath attendee pin-map attests. Ensure you’re in a position to be your finest self regardless of the impression of journey in your power ranges.

“Ensure you have a water bottle and snacks in your bag – nothing hinders reminiscence and productiveness like starvation and dehydration!” – Meghan Pahinui

picture of mozcon attendee pin world map
Regardless of the place you might have travelled from keep in mind to remain hydrated – and caffeinated!

Jot down scorching ideas instantly

You have been following these steps diligently, haven’t you? In that case, you might have already ready your note-taking device of alternative. Whether or not it’s an enormous Gdoc crammed with hyperlinks and screenshots, the notes app in your pill, the twitter app loaded up filtered by the #mozcon hashtag and a finger poised and able to hit fav, or a trusty notepad and pen. Even when you’re not an enormous note-taker there may be nothing extra worthwhile than jotting down a couple of traces as your grey-matter is percolating. Gentle bulb moments occur in a flash. In case your boss or colleague asks you what you realized, you’ll be happy you considered your future self and saved a couple of bullet factors for your self and anybody else who asks.

“Write down concepts as quickly as you might have them. As you’re listening to talks and interacting with conference-goers, you’re sure to get concepts to your personal technique. Remember to write them down ASAP – with a lot data flying round, you’re sure to overlook them when you don’t. It may be so simple as utilizing the notes app in your telephone or slacking your self a fast reminder notice. That approach, once you get house from the convention, you’ll have already got a listing of concepts to springboard off of.” – Meghan Pahinui

“I make a stay checklist of all the things I hear that might be of worth to native manufacturers. Then, if I need to revisit a specific tip later, I re-watch the presentation by way of the video bundle. It is helped me write some actually good weblog posts!” – Miriam Ellis

A woman with short blonde hair, Lily Ray, attending a conference sitting in front of a laptop
Deliver your note-taking instruments of alternative!

Let your self suppose

Considering and doing are two very various things. In case you are, like many people, busy executing initiatives 5 days every week/52 weeks a 12 months, this can be the time you might want to let ideas enter your mind and join with different ideas so as to, in some summary approach, discover a answer.

“Let your thoughts wander. It is okay. I do not know why, however after I’m planted in a seat at a convention, and my thoughts is totally on Website positioning, I get extra high quality considering completed than simply about anyplace else. If you happen to resolve a couple of tough work issues by ignoring three minutes of my presentation, I will recover from it. You possibly can watch the video later.” Dr Pete Meyers

Mingle in-between periods

Speak to Strangers – Probably the most rewarding a part of MozCon, IMO, is assembly new folks that you could be know for years after. Sit down at an unfamiliar lunch desk, strike up a dialog over breaks, go to the sponsor cubicles, and work up your braveness at occasions. You do not want any particular networking abilities – merely asking folks the place they’re from is usually sufficient to get began.” – Cyrus Shepard

Community community community!

There may be one expertise that isn’t replicable outdoors of a convention occasion, and that’s the chance to attach with folks in actual life. Perhaps you understand them by means of LinkedIn, perhaps you comply with one another on Twitter. Nothing cements an expert connection greater than chatting over breakfast, grabbing a much-needed espresso.

“Do not be afraid to stroll as much as a desk at lunch and ask when you can sit with them! MozCon is a very welcoming place, and making new pals and connections might be as simple as having the boldness to say whats up!” – Hannah Waye

mozcon attendees talking at a birds of a feather table
MozCon 2018 attendees sharing tales at a ‘birds of a feather’ desk.

Seize a selfie with Roger

Roger is Moz’s Website positioning robotic who lately underwent an AI transformation and is considerably a fan of taking selfies with MozCon attendees.

Two men capture a selfie with Moz's mascot, Roger the robot
Seize a snap with Roger, Moz’s lovable robotic mascot.

Ideas for attending digital occasions

A lot of our ideas are translatable to attending digital occasions, just like the MozCon livestream choice. You simply must get artistic about the way you community and keep engaged. To get probably the most out of any digital occasion you’ll nonetheless need to prepare how you’ll take notes, join with audio system on social media, and set your staff as much as get probably the most out of the talks.

Deal with it like an IRL occasion

We nonetheless suggest reserving out your calendar when attending digital occasions. It’s really easy to get distracted, and as a lot as we inform ourselves we’re able to multitasking, how a lot are we actually absorbing? Clear your calendar and your headspace, take as many notes as you’re feeling can be useful to you, and filter your Twitter feed by #mozcon to remain within the fold and be a part of the enjoyable.

Arrange a watch celebration

E-book out your workplace convention house and order some snacks so you possibly can watch MozCon stay from whichever metropolis you’re situated in. In case your staff is distributed, arrange a lunchtime sync to examine in and chat about what you’ve realized to this point. In case you are all in several time zones, create a brand new Slack channel to share insights along with your teammates.

Why are conferences extra necessary than ever?

With so many groups shifting in the direction of partial or totally distributed setups, discovering time to get collectively is extra worthwhile than ever. Convention attendees have the distinctive alternative to attach with trade contacts, ask questions, and set up real skilled relationships with consultants in search advertising and marketing and Website positioning. And keep in mind:

“Nobody is really a stranger at MozCon. You might by no means attend one other occasion the place so many individuals have a lot in frequent with you.” – Cyrus Shepard

We hope you are as excited as we’re for August seventh and eighth to rush up and get right here. And once more, if you have not grabbed your ticket but and need assistance making a case we have now a helpful template to persuade your boss!

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