Electronic mail advertising for the journey and tourism trade — Stripo.e mail


The previous couple of years have been fairly difficult for tourism due to Covid restrictions. Now when persons are prepared to make up for the missed journey alternatives, it’s important to not miss your likelihood as a enterprise to realize new clients and return previous ones.

Journey e mail advertising is a pleasant technique to notify your clients about open borders, fascinating package deal offers, and new choices for touring inside your nation.

Use prebuilt e mail templates for the Tourism trade to construct skilled journey emails in just some clicks


What’s the function of e mail advertising within the Tourism and Journey trade?

To supply your shoppers with one of the best service in any respect phases of cooperation, from the subscription type to the thanks e mail. Communication by way of totally different channels is the one technique to promote such a high-priced product as a trip package deal in 2022 and 2023.

To see images with smiles in your shopper’s faces when they’re making it close to Occasions Sq. in NY or Basílica de la Sagrada Família in Barcelona, you need to maintain their palms from the primary e mail until the time they make it to the airport and even additional.

Example of how to highlight certain marketing moments _ Email campaigns for travel and tourism businesses

(Supply: Electronic mail from Hole 360)

What precisely you are able to do with the fitting e mail advertising technique:

  • curiosity potential clients who subscribed to your information and updates and hold loyal ones who already bought your service;

  • share worthwhile data on the upcoming journey, reminiscent of contact for emergencies, fascinating sights to see, seasonal occasions, and many others., to be a superb assistant and retain clients;

  • give shoppers unique offers and flash gross sales by designing inventive campaigns to assist your tourism enterprise;

  • share with potential clients suggestions and user-generated content material out of your viewers to point out that they’ll belief you;

  • give a chance to simply discover particulars on deal packages by including hyperlinks to related data in emails;

  • provide customized emails primarily based on e mail segmentation to encourage buyer journey and enhance gross sales.

Use different advertising moments you’ll be able to consider to boost various new clients and remodel them into returning clients.

So, journey e mail advertising is a should right this moment. And that is what we’ll discuss on this article — all one of the best practices and examples of e mail advertising campaigns

Recommendations on easy methods to create highly effective e mail campaigns for the journey and tourism trade

1. Keep model constant

Work with a neat and distinguishable model identification. Use your model colours, brand, fonts, and visible components so your new clients will get accustomed to you quicker and your previous ones will keep in mind all perks of your companies.

Travel industry email marketing campaigns _ brand design

Use this template

2. Create a compelling topic line

Yet another essential ingredient of e mail advertising is an accurate topic line. We have ready a number of examples of such strains:

  • The final word Africa journey information — FlipBoard;

  • Journey necessities—pack much less, do extra — Patagonia;

  • Your final likelihood to e book summer season in California ☀️ — Outsite;

  • Your early-access invitation to Napa Valley is right here — Aero;

  • Do not waste a second this summer season — Aero;

  • Labor Day staycay ⛱️ — HotelTonight;

  • Introducing Our Model New Financial savings Move! — Fort Myers;

  • 🏜 4 causes to take the scenic route — Vacasa.

3. Use totally different channels

Join e mail advertising with social media channels by inserting hyperlinks to your profiles within the e mail’s footer, like within the instance beneath.

Connecting email to social media channels email template

Use this template

Phrase of recommendation

Bear in mind a easy rule — delegate any doable job. As a substitute of losing time on creating the identical e mail components repeatedly, use Stripo’s Good Components; use prebuilt e mail templates; arrange automated emails with an acceptable e mail advertising software program.

Pace up e mail manufacturing with Stripo

Get began

Kinds of advertising emails a journey trade wants right this moment

1. Subscription from

After all, this isn’t an e mail. However how will individuals obtain promo emails if they don’t join your e-newsletter?

Email Marketing for the Travel and Tourism Industry Subscription form

(Supply: Journey Design USA, Inc.)

You may also provide bonuses for signing up to your emails. For instance, you’ll be able to present one thing like “Fill within the varieties beneath and get a short-list of essentially the most out there journey instructions for now” or “Subscribe and obtain a check-list “Learn how to journey 5 international locations for $XXX in 5 days”.

Email Marketing Strategy Subscription Form for Travel and Hospitality industry

(Supply: Hole 360)

I assume you bought what I imply. Inspire them with issues they want. 

2. Welcome e mail

Not mentioning this sort of e mail in journey e mail advertising is difficult. After greeting your subscribers, it’s good to share some data on the advantages an individual would get from being subscribed to you.

Example of a Welcome Email for Travel and Tourism companies

(Supply: Electronic mail from Hipmunk)

In Journey company welcome emails, you’ll be able to ask them about their preferences. Would they wish to journey solely by practice or aircraft is preferable? What sort of relaxation do they like? Or what are their worth limits? This data will help you phase your contact record to make journey emails extra customized and soothe communication. 

Or you are able to do it in a promo e mail.

Example of how to Ask Customers to Share Preferences _ Email Strategy for Travel and tourism companies

(Supply: Hilton Honors)


After customers join with you by way of a subscription type and share their e mail handle with you, make sure to ask for his or her consent, that means they should confirm their e mail handle and willingness to obtain promo emails from you. This can be a essential factor to do, known as Double Decide-in.

For extra data on easy methods to construct subscription affirmation emails, please consult with our “Subscription affirmation emails” weblog submit.

3. Promo emails

Promo emails are the drivers of a journey e mail advertising technique.

Example of promo emails for the travel and tourism industry

Use this template

“Make a Buyer, Not a Sale,” mentioned Katherine Barchetti, retail enterprise specialist. Understanding this quote is easy methods to get profitable gross sales and improve your shoppers’ LTV (Lifetime Worth).

Let me present you a number of of one of the best practices you should utilize to make your promo emails aggressive.

Tip 1. Share a number of provides and plenty of images at a time

You by no means know what the shoppers want proper for the time being. Even when shoppers let you know about their preferences, you should add a number of different provides beneath the one they like. In case they alter their plans and desires. 

Example of a good promo email

(Supply: Electronic mail template from Stripo)

Use as many footage as doable once you show one place from one provide. Present one of the best of this location.

Tip 2. Bear in mind about Seasonal e mail advertising

Ship the emails associated to dates, nationwide holidays, cultural occasions, and many others.; add a promo code for loyal clients. This tip grew to become a software within the e mail advertising journey trade. 

Folks wish to journey even for a number of days to rejoice Valentine’s Day, New Yr, Christmas, Independence Day (or different vital days in different international locations), and it’s a good time to make use of it to your advance. 

Seasonal Emails as Part of Email Marketing Strategy _ The Travel and tourism Industry

(Supply: Electronic mail from Common Orlando Resort)

Tip 3. Use video in journey emails

Movies could be value a thousand phrases.

Make sure you actively use them in your journey e mail advertising.

Email Marketing Travel Industry _ Videos in Promo Emails

Use our prebuilt emails with saved slots for a video to have interaction clients

Use this template

Tip 4. Stick with Readability

Attempt to hold it quick in relation to utilizing phrases. 

Image — quick description — worth. Briefly written data with good font and background + juicy footage that trigger feelings is every little thing you want. 

(Supply: Actually Good Emails)


You may simply construct interactive banners or AMP picture carousels with Stripo. 

Tip 5. Supply reductions on particular events

Make sure you congratulate your clients on their birthdays. Inform them what number of locations they’ve visited along with your firm and what number of miles they’ve handed with you. Or rejoice your anniversary, like a 12 months from their first journey with you.

Example of a Milestone Email for the Tourism Business

Use this template to remind your shoppers how fortunate they’re to have you ever

Use this template

And provide a reduction for the following journey.

Tip 6. Begin sending your promo campaigns early

After all, we keep in mind about Final Minute Offers, however many individuals like planning holidays upfront. It’s possible you’ll assist them out.

For instance, if you wish to promote the journey for Could, it’s higher to start the marketing campaign in Winter when persons are excited about how good it could be to go someplace as quickly as the nice and cozy days come. 

On the identical time, when the recent Summer time ends, you can begin on the Christmas campaigns. 

Email Marketing for Travel Business _ Early Birds Customers

(Supply: Electronic mail from Common Orlando Resort, despatched on Jun 18)

4. Reserving affirmation e mail

All the time notify clients that you’ve processed their orders and that their rooms/ tickets/ journeys are saved.

Don’t make them nervous — ship such emails instantly.

Example of Follow-Up Emails for a Travel Company

(Supply: Actually Good Emails)

Additionally, success lies in a follow-up e mail, like a reminder e mail with worthwhile content material for purchasers to refresh particulars.

5. Deserted cart e mail

Such emails are extremely vital for the e-mail advertising journey trade. Remind individuals about their needs and decisions. 

Folks have totally different causes or circumstances. They may have merely forgotten to finish the checkout due to being interrupted after which misplaced the reserving web page hyperlink.

In addition they could be caught by the rivals, and you need to remind them of some great benefits of your provide. 

Example of Abandoned Cart Emails for Travel Business

(Supply: Actually Good Emails)

Purchasers can doubt. After all, it occurs. On this means, you need to be sure that your provide is your best option with one of the best worth and high quality. 

6. Emails with bonuses for journeys or Membership emails

Everybody likes bonuses, particularly vital ones. Listed here are a number of examples of how one can give rewards and get advantages.

Example of Membership Emails _ Travel Industry

(Supply: Hilton Honors)

This can be a good technique to make it doable for individuals to get one thing like a card that collects vouchers, reductions, bonuses, and so forth. Many airways have a bonus system the place miles are gathered, and clients can use that sooner or later. You may provide you with one thing related utilizing your creativeness!

7. Publish-purchase emails 

Communication with clients doesn’t finish with a purchase order. Bear in mind I wrote that you should at all times maintain your shopper’s hand?

What does it imply from an e mail advertising perspective? Constructing post-purchase campaigns.

What to incorporate in such emails:

  • climate circumstances and climate forecast for the city/nation your shoppers are going to; 

  • native traditions that may assist the shoppers not get into hassle there;

  • inform them what garments will likely be appropriate for that place; 

  • native occasions;

  • geolocation of the lodge your shoppers are staying in to allow them to simply discover it;

  • sights of the nation/metropolis.

Example of Follow-Up Emails Travel and Tourism Agencies can use

(Supply: Actually Good Emails)

8. Survey invitation e mail

All the time ask clients in the event that they favored touring along with your firm or loved their journey.

You have to know in case your shoppers are happy along with your companies. It’ll additionally make it easier to choose extra appropriate excursions for them. 


If you happen to enable your shoppers to go away feedback instantly in emails with out leaving them, you’re going to get 520% extra opinions. Confirmed!

The Video Shows how to build Interactive forms with no coding skills

Accumulate 5.2X occasions extra suggestions out of your shoppers by including interactive varieties in journey emails

Be part of Stripo

Remaining ideas 

Any advertising channel must be used to realize your objectives. Use the required e mail advertising software program, work on the subscription type on touchdown pages and particular offers, and create clear topic strains and interesting focused emails, — the restrict is your creativeness.

And we’re at all times right here at your service. We’ll make it easier to or your fellow e mail entrepreneurs to implement their concepts.

I want you a lot gross sales!

Construct sensational journey emails that generate gross sales with Stripo 


Please enter your comment!
Please enter your name here