Elevate your advertising methods with Ramadan insights


The holiest month within the Islamic calendar—Ramadan—is noticed by over 2 billion Muslims across the world
with Southeast Asia (SEA) and the Center East, Republic of Türkiye, and Africa (META) contributing to shut to 50% of this quantity.

Ramadan not solely marks a time for religious reflection but in addition an vital interval for entrepreneurs and types in these areas because the dynamics of client behaviour bear a noticeable shift. It’s usually the interval when folks plan their zakat (an annual charitable donation made by Muslims throughout Ramadan) and take to their gadgets to buy dwelling necessities, browse presents for family members, map out journey plans, handle bills, put together for Iftaar meals, or discover grooming choices forward of Eid.

To assist your model faucet into the unbelievable alternatives that Ramadan presents and construct significant connections with shoppers, Microsoft Promoting and InMobi have curated complete insights in a brand new report—Ramadan within the Digital World: The Marketer’s Guide. This report outlines high developments and takeaways throughout seven purchasing classes from SEA and META areas throughout the 2023 Ramadan interval so as to create successful campaigns round this 12 months’s holy month.

The Southeast Asian search and click on surge

Finance, Journey, and Tourism click on development throughout Ramadan.

  1. The highest three verticals: Journey and Tourism noticed exceptional search and click on development main as much as Eid as folks appeared ahead to reunions. Finance clocked a triple-digit development earlier than and through Ramadan.

    Triple digit click growth in Indonesia from March to April.

    Computer systems and Shopper Electronics skyrocketed throughout all markets simply earlier than and through Ramadan, with Singapore main the rely at +48% month-over-month (MoM) development from March to April.

  2. Attire: This vertical clocked a double-digit development from March to April. Indonesia led the nation charts with +32% search development and +72% click on development MoM between March to April.
  3. Magnificence and Private Care: This class noticed a robust search spike within the weeks main as much as Ramadan. Singapore led the charts by way of search with +25% month-to-month development between March and April.
  4. Presents and Events: Naturally, this vertical witnessed stable search development between March and April, and Malaysia led this vertical with +44% MoM development.
  5. House and Backyard: This class remained regular throughout all international locations from March, and Vietnam led the charts at +35%. Malaysia led month-to-month click on development by +23% amidst rising developments in different markets besides Indonesia.

The search and click on spike in Center East, Republic of Türkiye, and Africa

Computer systems, Shopper Electronics, and House Furnishings click on development throughout Ramadan.

  1. The highest three verticals: Searches and clicks peaked earlier than Eid within the Computer systems and Shopper Electronics class. Republic of Türkiye led with an unbelievable triple-digit click on development of +174% within the penultimate week.

    For House Furnishings, most markets noticed double-digit weekly development and Qatar recorded a whopping +93% weekly click on development.

    Meals and Groceries spiked proper earlier than Eid with Egypt recording +62% weekly click on development and Republic of Türkiye recording +32% weekly search development.

  2. Attire: This class noticed a gradual MoM search and click on surge from February to April, which peaked round Eid. Republic of Türkiye and the United Arab Emirates (UAE) led the weekly search development with a +10% enhance.
  3. Magnificence and Private Care: The curiosity on this vertical peaked within the penultimate week, nearer to Eid, and the UAE led with a +22% week-over-week (WoW) enhance.
  4. Finance: MoM searches and clicks steadily elevated from April to Might. Qatar and Republic of Türkiye led the weekly search development with +24% enhance, Nigeria led by way of weekly development in clicks with +18%.
  5. Journey and Tourism: This class noticed growing searches and clicks from April to Might.

Frequent developments noticed in SEA and META

Whereas there have been distinct developments in several markets final Ramadan, there have been a couple of widespread patterns we noticed. In each areas, Ramadan preparations started as much as 8 weeks upfront, and developments assorted extremely throughout verticals, with some gaining momentum nearer to Eid.

Moreover, extremely aggressive phrases corresponding to “Ramadan decorations,” “present concepts,” “greeting playing cards,” “prepare dinner for gatherings,” “purchase desserts,” and “to brighten dwelling,” noticed an unbelievable spike in each areas as folks ready for the fasting interval or Eid.

4 methods entrepreneurs can leverage these developments in 2024

  1. Begin early: Kick off the marketing campaign planning course of early to place your model for fulfillment throughout Ramadan.
  2. Contemplate client context: Refresh your advert copy and creatives to focus on your choices.
  3. Preserve a detailed eye in your class: Monitor altering developments in your vertical to remain related to your viewers.
  4. Leverage the raise: Goal high-intent shoppers by performing promptly throughout the seasonal surges for these verticals.

Bonus perception: Maximise visibility and impression with omnichannel advertising

To see full-funnel impression, it’s vital to seize customers throughout their whole digital journey by means of varied touchpoints. Each system can current a strong alternative to make them your model, and right here’s how:

  • An omnichannel strategy permits manufacturers to offer seamless and built-in buyer expertise throughout all channels and gadgets.
  • By analysing knowledge from a number of channels, manufacturers can achieve helpful insights into client behaviour, marketing campaign efficiency, and market developments to additional enrich their technique.
  • By utilising a number of channels, manufacturers can attain a bigger viewers and enhance their visibility throughout Ramadan. That is particularly vital in areas the place Ramadan is extensively celebrated and competitors amongst manufacturers is excessive.

From understanding the shifting patterns of client behaviour to leveraging the facility of digital channels for outreach, this report equips entrepreneurs with the developments and instruments wanted to navigate the complexities of Ramadan advertising efficiently.

Obtain your copy of the Ramadan within the Digital World: The Marketer’s Guide to raise your advertising methods with Ramadan insights.


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