Fabrice Canel On Generative AI Content material & IndexNow


Fabrice Canel

In half one, we realized extra about Fabrice Canel of Microsoft Bing and spoke about indexing high quality. Partially two we dig extra into of the priority round content material era by generative AI instruments and IndexNow. We now have 70 billion URLs per day that Bing processes, will that develop to twice or 3 times as a lot with these instruments?

Fabrice mentioned they’re laser-focused on satisfying the Bing searcher. So if the Bing consumer loves the AI content material, then it’s okay. Years in the past, Microsoft.com was the highest fifth property on the web, however that’s now not the case, new websites got here out and changed it. It’s all about what customers need and Bing will observe and anticipate these wants.

He’s seeing a whole lot of new content material on the web on the internet as of late plus much more misspellings.


Two years in the past, Microsoft began to push for IndexNow and so they have seen a whole lot of adoption. IndexNow is a protocol to tell engines like google of the newest adjustments in your website online, by a ping resolution. We reported on this loads right here, and can proceed to take action. IndexNow is much more wanted in the course of the instances of generative AI, he mentioned.

We then briefly spoke in regards to the Bing URL submission API and in addition the content material submission API, however he nonetheless recommends utilizing IndexNow over these however they each work. Spam continues to be a problem for Bing, he mentioned the largest problem is when a web site is hacked and that may trigger points.

IndexNow has greater than 20 million distinctive websites and a pair of billion URLs per day processed by the protocol. It’ll develop much more within the subsequent a number of months, Fabrice mentioned.

You’ll be able to observe Fabrice Canel on Twitter @facan or on LinkedIn.

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