FanDuel Kick by Gronk Goes Large Proper. John Cena Celebrates


Rob Gronkowski blew it final 12 months in FanDuel’s “Kick of Future.” This 12 months, in his first kick earlier than kickoff, Gronk missed once more.

For the second 12 months in a row, FanDuel centered its Tremendous Bowl marketing campaign round Gronk’s capability to kick a ball by way of the uprights. He acquired one other shot simply earlier than Tremendous Bowl 58 and blew it, shanking the kick huge proper.

Perhaps blame the helmet, an old-fashioned single bar facemask that appeared like Gronk was squeezed into.

Within the spot within the recreation, a short clip of the kick is proven, then John Cena is seen celebrating the miss. Cena was in an earlier spot as Gronk’s supposed alternative earlier than Gronk determined to kick once more. Then, the motion turns to a dejected Gronk, as Weathers is seen saying, “You gave all of it you bought.” Then a brief memorial to Weathers is given on the finish.

The model’s Tremendous Bowl lead-in spot featured Carl Weathers, however the Rocky and Mandalorian actor died earlier than the sport.

The model issued an announcement after Weathers’ loss of life.

“We’re deeply saddened to be taught of the passing of Carl Weathers. All through his life, Carl was an iconic expertise who had a profound affect on the individuals he labored with on and off the display screen. FanDuel was lucky to have had a possibility to work with him throughout our Tremendous Bowl marketing campaign. We’re adjusting our marketing campaign accordingly out of respect for the household throughout their time of grief.”

The kick marks the second 12 months in a row for a miss. We’ll see if the model brings him again for a 3rd attempt.

For the most recent Tremendous Bowl 58 promoting information—who’s in, who’s out, teasers, full adverts and extra—take a look at ADWEEK’s Tremendous Bowl 2024 Advert Tracker and the remainder of our tales right here. And be part of us on the night of Feb. 11 for the most effective in-game protection of the commercials.


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