Fascinating, Helpful, and Possible Objectives | by Cory Mogk | Mar, 2024


The DVF framework: How may we use the Venn diagram to set clear objectives for staff members and fulfill the consumer personas?

The Viable, Fascinating, and Possible Venn diagram is a pleasant method to have a look at tasks of the Product Trio (product administration, consumer expertise, and engineering).

We have to perceive our consumer and buyer issues by way of all three lenses in order that we will set exterior objectives earlier than we set any inside objectives like time to market and scope.

With enterprise/B2B software program and platforms, we should take into consideration the shopper, or purchaser, and the customers. We’ve at the very least two: the top customers and the directors who match the Venn diagram for our product trio.

The client wants a viable resolution; the administrator wants a possible resolution; and the consumer wants a fascinating resolution. All three personas might have a Venn diagram of desirability, feasibility, and viability of their very own. The place you could find alignment and overlap between the personas provides power to your resolution.

  • Fascinating: reduces important ache
  • Viable: prices are favorable
  • Possible: adoption/administration effort is price it

Many product concepts begin with a imprecise understanding of the shopper downside, an concept for one thing cool, or a response to business developments. I labored on an Digital Well being Data (EHR) platform and we had been going by way of a platform revitalization effort. We had an inventory of issues from management, together with:

  • increase providing to a brand new market section
  • revitalize the cell app
  • replace some platform capabilities for affected person security

These had been all good issues to do. Prospects and clients would nod their heads in appreciation of our considering and intent to deal with these items. As one would anticipate, deeper discussions confirmed we wanted extra particulars on what the answer appeared like. The magic query to unlock this…


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