FCB Chicago Names Pedro Pérez Chief Artistic Officer

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The inventive management machine at FCB retains churning. As Susan Credle begins her transition from FCB to international inventive advisor for IPG. FCB Chicago employed Pedro Pérez as chief inventive officer, taking up from Andrés Ordóñez, who was promoted to international CCO at FCB.

Credle, who will proceed to function chair of worldwide community FCB all through the rest of 2024, will ultimately land as IPG’s first inventive advisor. 

As CCO, Pérez will associate with FCB Chicago CEO Kelly Graves and chief technique officer Mollie Partesotti to steer the community’s largest workplace. He will even develop into a member of FCB’s international inventive council, collaborating with inventive leaders from throughout the community to raise the work.

“At FCB, we’re on a mission to deliver collectively the most effective inventive expertise within the business and show that creativity is an financial multiplier,” mentioned Ordóñez in an announcement. “Pedro’s expertise delivering unbelievable inventive work that has led to model fame and enterprise development makes him the right inventive chief for FCB Chicago.” 

Pérez joins FCB from Dentsu Artistic, the place he was CCO for the Chicago workplace, overseeing inventive operations and contributing to the execution of Dentsu Artistic’s U.S. and international initiatives. Pérez helped launch “Scrolling Remedy,” a man-made intelligence instrument that used facial recognition to permit Parkinson’s illness sufferers to train utilizing social media, and he led the Chicago workplace into the highest 10 rankings at Cannes Lions.

Previous to becoming a member of Dentsu, Pérez spent three years as CCO for Power BBDO, the place he was the inventive lead behind Additional Gum’s “For When It’s Time” marketing campaign, which celebrated the world opening again up post-pandemic.

“What excites me a lot is that in FCB, the complete company is united across the perception that creativity might be utilized to resolve any enterprise drawback, and it may present an incredible affect of their enterprise, and finally develop their enterprise,” Pérez instructed ADWEEK, including that speaking to CEOs Tyler Turnbull (FCB World) and Graves about how FCB rallies across the energy of creativity cemented his choice to come back to the company.

A inventive chief with over 20 years of expertise, Pérez has labored with prime manufacturers together with Bayer, Brown-Forman, Disney, Mars Wrigley and Principal Monetary.

A return to his profession roots

Pérez is not any stranger to the IPG community. His first inventive alternative was working as an intern at FCB Puerto Rico throughout faculty, which helped him land hia first job as a junior copywriter. He later labored for Draftfcb and Badillo Satchi & Saatchi in Puerto Rico earlier than heading to Chicago. An FCB “Artistic Rumble” in Chicago impressed him to maneuver to town.

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