As Susan Credle strikes up the IPG ladder as artistic advisor for the holding firm, one among its largest networks, FCB, has elevated FCB Chicago CCO Andrés Ordóñez to be the company’s subsequent international CCO.
Credle will stay international chair of FCB by means of the top of this yr and can work with Ordóñez to determine a clean transition throughout the FCB community.
Colombia native Ordóñez is a extremely adorned artistic with over 20 years of expertise. Throughout his four-year tenure at FCB Chicago—he joined in 2019 from Power BBDO—Ordóñez has been a serious driver behind the company’s progress, profitable new enterprise from manufacturers together with Danone, Terminix and america Postal Service. He’s additionally grown enterprise organically with Chicago’s long-standing purchasers together with Cox Communications and The Clorox Firm.
As the latest member of FCB’s international management staff, Ordóñez will companion with international CEO Tyler Turnbull to additional the company’s ambition to show that creativity is an financial multiplier for enterprise progress.
Since Ordóñez arrived at FCB Chicago, the company has added over 40 new manufacturers to its shopper roster and performed a key position in IPG being named lead artistic companion for Pfizer in one of many trade’s largest evaluations of 2023. Ordóñez has additionally overseen artistic campaigns together with Cottonelle’s “DownThereCare,” Metropolis of Chicago’s “Boards of Change” and quite a lot of work for The Clorox Firm manufacturers together with Glad’s “It’s All Glad” and Clorox’s “Begin Clear.”
“At FCB we now have all the time believed that ‘artistic is the enterprise, and the enterprise is artistic.’ Andrés really embodies this and has demonstrated repeatedly that he can construct lasting partnerships with purchasers by utilizing creativity in wildly totally different kinds to ship transformative work that generates enterprise outcomes,” mentioned Turnbull in an announcement.
Credle mentioned Ordóñez’s promotion ensures that the FCB tradition stays intact, and she or he lauded his artistic staff, together with international artistic companion Danilo Boer, CCO at FCB Canada Nancy Crimi-Lamanna, CCO at FCB New York Michael Aimette, CCO at FCB Inferno Owen Lee, and CCOs at FCB New Zealand Peter Vegas and Leisa Wall.
“I’m extremely lucky to be constructing upon a report of artistic excellence established by Susan. What I normally say is, ‘Comply with the work, and the remaining will come,’” mentioned Ordóñez in an announcement.