Final Information to Sending Promotional Texts


Do you wish to use SMS advertising to get extra visitors, win extra gross sales, and encourage buyer loyalty?

A powerful SMS advertising technique allows you to ship your greatest presents proper to clients’ cellular phone screens, the place they’re more likely to click on, have interaction, and purchase.

Nonetheless, if you happen to deal with your textual content messages poorly, you threat annoying your subscribers. And chances are you’ll lose them as clients perpetually.

How are you going to thread that needle? On this final information to SMS advertising, you’ll be taught the whole lot you must know to start out an efficient textual content message advertising marketing campaign. Alongside the best way, we’ll share suggestions and examples that can assist you optimize your texts to get nice conversion charges and extra gross sales.

What’s SMS Advertising and marketing?

SMS advertising is a method that permits companies to ship promotional messages to clients by way of textual content message. As a type of direct advertising, an SMS technique matches in seamlessly with a enterprise’s e-mail advertising and junk mail efforts.

SMS stands for “brief message service” and refers back to the textual content messages we ship and obtain on our cell gadgets. Textual content message advertising is a robust instrument for notifying clients of particular presents and bulletins.

The Prime 3 Advantages of SMS Advertising and marketing

So, is SMS advertising efficient? Let’s take a better take a look at a number of the advantages:

1. Lightning Quick Supply

SMS advertising is lightning quick. Once you ship out a textual content message, it will get delivered instantly. This lets you ship real-time notifications.

Due to this, you’ll be able to ship time-sensitive messages like flash gross sales and event-related promotions. As an example, eCommerce companies may ship customers a message on Cyber Monday to maximise gross sales for that single day.

So, when you press that “ship” button, a whole bunch or 1000’s of customers will immediately get your message.

Plus, most individuals at all times have their telephones with them, rising the possibilities that your message will get seen as quickly because it’s delivered.

In truth, 90% of SMS messages are learn within the first 3 minutes.

2. A lot Larger Open Charges

Once you ship out an e-mail advertising marketing campaign, subscribers should test their e-mail earlier than they even see your topic line. Customers should see a notification, open up their e-mail app or log in on desktop, and scan by means of the messages of their inbox. Solely then do you could have an opportunity of them opening your e-mail.

With so many e-mail and social media notifications every day, customers usually tend to ignore them.

However, with SMS advertising, customers will likely be immediately made conscious of a brand new message with a textual content notification. Since individuals normally get texts from their family and friends, these notifications are much less more likely to be ignored.

Plus, most telephones show a snippet of textual content messages proper on the lock display screen. SMS advertising is extra private and stands out from different notifications, inflicting SMS message advertising to have excessive open charges.

What are SMS open charges?

Sources across the internet cite the common SMS advertising open fee as 98%.

Similar to with e-mail open charges, which may vary from 20.77% to 45.49%, there are more likely to be quite a lot of variables relying on business and different elements.

A survey by Shift, a communications company, sought to find out SMS open charges by asking customers a easy query: “Do you learn each SMS textual content message despatched to you?”

Out of 1030 responses, 82% mentioned that they learn each single textual content message they obtain.

A chart from showing that 82% of survey respondents said they read every text message they receive.

The takeaway right here? SMS advertising has a decrease barrier to being seen than different direct advertising messages.

In any case, individuals throw away spam and ignore promotional emails every single day. However they normally learn all of their texts.

3. Extra Engagement, Clicks, and Gross sales

After all, open charges aren’t the ultimate purpose of SMS advertising. You want these textual content messages to transform into web site visitors, in-store visits, and gross sales.

Insider Intelligence and eMarketer performed a sequence of surveys in 2023 associated to SMS advertising.

2 charts from eMarketer about SMS text message marketing.

Listed below are the important thing factors from these surveys:

  • 60.5% of US entrepreneurs cited increased buyer engagement as their main cause to make use of textual content message advertising.
  • 53.5% of US entrepreneurs cited increased open and clickthrough charges (CTR) as a number one cause
  • 37.5% of US adults want native SMS/textual content for his or her cell messages from companies. They’re extra more likely to want textual content over messages by means of social media apps or a model’s personal app.

Primarily, clients want to get cell advertising by way of SMS, so that they have interaction extra with these messages. Which means they’re extra more likely to click on your hyperlinks, view your coupons and reductions, browse your web site, and purchase.

The outcome? 75% of shoppers make purchases on account of SMS advertising.

SMS Advertising and marketing Greatest Practices

Now you could have an concept of how SMS advertising will help your small business. Subsequent, let’s discover some greatest practices that may aid you achieve your textual content messaging technique.

1. Get Permission

Simply because you could have a contact’s telephone quantity doesn’t imply you’ll be able to go forward and use it. Texting individuals with out permission isn’t simply impolite. It’s truly unlawful.

Corporations should get express permission from customers earlier than texting them. You are able to do this in 2 methods:

Create an optin marketing campaign. OptinMonster is the world’s greatest lead-generation software program. We aid you use your individual web site to develop your e-mail checklist and your SMS advertising checklist.

How? With optin campaigns like lightbox popups, floating bars, and inline types.

You need to use OptinMonster to create a killer SMS marketing campaign identical to this!


With our pre-made templates, it solely takes a couple of minutes to have a marketing campaign like this up and working in your website.

Require clients to test an optin field, much like how customers signal as much as your e-mail checklist.

When a consumer makes a purchase order in your web site, your checkout web page can embody a checkbox to join textual content messages.

It’s additionally essential to inform customers what sort of textual content messages they will anticipate to obtain from your small business and the way typically. As an example, signing up for SMS order confirmations and delivery updates is totally different than agreeing to obtain advertising texts.

Be clear about what messages you’ll be sending, and maintain your promise to customers.

2. Use SMS Advertising and marketing Instruments

Don’t bust out your private cellular phone and begin texting clients. As an alternative, use SMS advertising instruments.

SMS advertising software program handles the duty of processing texts to giant subscriber lists. It additionally allows you to automate your SMS advertising. As an example, you’ll be able to arrange automated texts to exit when a consumer indicators up on your SMS checklist, makes a purchase order, or reveals curiosity in sure merchandise.

Study extra about advertising automation workflows.

SMS advertising software program additionally makes it straightforward so that you can monitor your outcomes. You may see how many individuals opened your message, what number of occasions the hyperlink was clicked, and so forth.

We’ll cowl the greatest SMS advertising instruments somewhat later on this article.

3. Make it Precious

When customers optin to obtain textual content messages from you, they anticipate these messages to be value their whereas. So, don’t ship textual content messages simply because. As an alternative, you’ve obtained to make them invaluable.

One of many best methods to make your textual content messages invaluable is by providing up one thing wonderful, like a particular deal or a coupon that’s unique to your SMS advertising checklist.

Unique presents will make your clients really feel like VIPs.

Check out this instance from Avenue. They embody the phrase “Only for you” to create a sense of exclusivity.

Even when your offers aren’t as unique as they might appear, if the consumer feels particular, they’ll be extra more likely to recognize the supply and take motion.

4. At all times  Embody a Name-to-Motion

A powerful call-to-action (CTA) is essential in any sort of selling marketing campaign. A CTA encourages customers to take the following step, transferring them alongside within the purchaser’s journey.

Your clients aren’t thoughts readers, so in order for you them to do one thing, you must ask them.

Together with a call-to-action in your SMS advertising campaigns is so simple as including phrases like:

  • Join free!
  • Click on the hyperlink to see what’s on sale!
  • Use this code at checkout for 20% off!
  • Full this survey for an opportunity to win!

On this SMS advertising instance from BoxLunch, they let customers know that they’ve a sale on baggage. Earlier than the hyperlink, the CTA textual content reads “Store Now!” This CTA lets subscribers know that the hyperlink will take them to a webpage to buy their bag sale.

Text message from BoxLunch that says: "BoxLunch: Need a new bag? Get up to 50% off select bags from now until 7pm PT/10pm ET during our Deal Dash! Shop now." Then there's a link

5. Embody Personalization

When clients get messages which are tailor-made particularly to them, they’re extra seemingly to concentrate and take motion. In truth, customized CTAs convert 202% higher than fundamental CTAs.

So, remember to embody personalization tags in your SMS advertising. Some eCommerce personalization examples embody

As an example, I acquired this customized textual content from Instacart, asking me to fee and evaluation a current order:

Text message from Instacart that says "Thanks for using Instacart, Jennifer! If you've got a minute, we "d love to know how your order was." Then there's a link

6. Hold it Quick

A textual content message is just not the suitable format to ship customers a whole novel. In truth, you solely have about 160 characters to work with. So, maintain your textual content messages brief and easy.

Begin off with one thing attention-grabbing, just like the wonderful supply you must share. Including a phrase like “SPECIAL OFFER” close to the start of your message will pique the curiosity of customers, encourage them to maintain studying, and drive them to take motion.

7. Think about Timing

Think about this: it’s the midnight, you’re napping in your cozy mattress, and also you’re abruptly awoken by a textual content message from a enterprise. Are you able to consider something extra annoying?

It’s additionally not enjoyable to get texts from companies early within the morning, on a vacation, or throughout dinner with your loved ones.

To keep away from the sort of state of affairs, which may trigger you to lose even your most loyal clients, you must contemplate timing together with your SMS advertising.

Take note of the time zones your clients are situated in and ship messages throughout applicable occasions.

In line with SMSGlobal, the perfect time of the day to ship basic advertising messages is between 10:31 am–11:29 am or 2:34 pm–3:27 pm.

8. Determine Your self Proper Away

Have you ever ever gotten an nameless thriller textual content message? Did you reply it? In all probability not.

Do not forget that when sending textual content messages to clients.

If a buyer receives a textual content message with out figuring out who it’s from, they’ll seemingly contemplate it spam or suspect it’s been despatched to the flawed quantity.

Simply as you’d whenever you meet somebody in individual, introduce your self. When clients know that it’s your small business that’s speaking with them, they’ll be extra more likely to reply. Plus, repeating your organization identify helps enhance model recognition.

For instance, take a look at the textual content under from Starbucks. They introduce themselves straight away.

9. Don’t  Ship Too Many Texts

Folks get bombarded with an amazing variety of advertising messages day in and day trip, whether or not by textual content, e-mail, junk mail, social media advertisements, and so forth.

It’s essential that your small business doesn’t add to that stress by sending too many texts. Should you don’t have something essential to say or supply, it’s greatest to not ship a textual content in any respect.

In truth, 71% of US shoppers say that too many texts will make them not wish to hear from a model.

By sending out solely your most enjoyable texts, you’ll keep away from annoying clients. Plus, after they do see that they’ve gotten a textual content from you, they’ll realize it’s one thing good.

10. Give Directions for Opting Out

As we talked about earlier, it’s unlawful to textual content your clients with out their permission. It’s additionally unlawful to not give customers a technique to choose out of receiving your messages.

You must at all times give customers a technique to unsubscribe. On the very least, your first textual content message should embody your opt-out directions. Some manufacturers even embody it on the finish of every message. This offers any consumer the possibility to choose out simply in the event that they subscribed by chance or not need texts.

For instance, Dominos instructs clients to textual content “STOP” to unsubscribe, they usually additionally embody the usual “textual content messaging charges might apply” disclaimer.

Reminding customers that they will unsubscribe at any time will aid you keep away from annoying them. It’s going to additionally be sure that your SMS advertising checklist is stuffed with people who find themselves truly focused on getting your messages.

SMS Advertising and marketing Examples for Inspiration

Let’s take a look at a couple of examples of SMS advertising messages from totally different manufacturers. We’ll focus on what you’ll be able to be taught from every of those textual content campaigns.

1. Supply a Coupon or Reward Like Buff Metropolis Cleaning soap

SMS marketing text message from Buff City Soap. It has a graphic for a bonus  reward, and the text says: "Buff City Soap: Get a BONUS  in Buff Rewards for EVERY  you spend in store during our Member Appreciation weekend NOW through Sunday! Your  Rewards will arrive in your Buff Rewards account on Monday Feb 5 & can be applied towards in-store purchases through Mar 5. See for full offer details."
Buff Metropolis Cleaning soap sends texts as a part of their advertising efforts to drive visitors into their bodily shops. Right here, they provide a $10 rewards bonus with any $50 buy made in-store.

Discover that Buff Metropolis Cleaning soap features a graphic with this textual content message. It is a technique you shouldn’t overuse resulting from elements like information utilization. Nonetheless, an occasional picture, graphic, or GIF can catch subscribers’ consideration. Word that these inclusions can price greater than text-only messages.

2. Promote a Sale (With a Deadline) like Abercrombie & Fitch

abercrombie & fitch sales promotion text

Textual content messages are a good way to inform your SMS checklist subscribers a couple of sale occasion. Abercrombie & Fitch additionally creates a sense of urgency by saying the sale is “Tonight solely.” Different phrases to make use of embody “Final Probability,” “Restricted-Time,” and “Ends Quickly.”

Subscribers can click on the hyperlinks to go to the Males’s or Ladies’s clearance pages, as seen on the precise.

3. Announce a New Product like Native Eclectic

SMS marketing example from Local Eclectic. It says "Local Eclectic: NEW! Luxe Jewelry Boxes have arrived, because pretty jewels deserve a pretty home. Discover all 3 boxes:" Then there's a link

Native Eclectic, a web-based jewellery retailer, sends common promotional texts about gross sales and particular presents. On this SMS advertising instance, they notify subscribers a couple of new line of knickknack bins.

What higher technique to announce a brand new product than to ship an announcement on to your clients’ cell phones?

4. Function Attractive Content material like Food52

SMS marketing example from Food52. It says, "Food52: Hi friend. We have 50,000+ recipes on our site- -just *think* of how many are cake." Then there's a link.
Is content material creation a giant a part of your small business? If that’s the case, you’ll be able to embody that content material in your textual content message advertising.

I acquired the above textual content from Food52 after I signed up for his or her SMS checklist. Most of their advertising texts promote the merchandise they promote, however this one focuses as a substitute on their enormous library of recipes.

5. Supply Free Transport like Alex and Ani

SMS marketing example from Alex and Ani that says "ALEX AND ANI: TODAY ONLY! *FREE Ground Shipping on ALL Orders* Get your VDAY gifts on time, order by 2/7 at 11AM ET. SHOP NOW:" Then there's a link

Transport prices can typically be a barrier to creating a purchase order. And so can delivery occasions, particularly earlier than a vacation. This textual content message from Alex and Ani tackles each of those objections. It presents free delivery and tells subscribers the final day they will order to obtain Valentine’s Day presents in time.

SMS Advertising and marketing Software program & Instruments

With the intention to ship promotional SMS messages like those above, you’ll want the precise instruments.  Let’s check out a couple of totally different choices for SMS advertising software program.

1. OptinMonster: Construct Your SMS Listing

OptinMonster homepage

OptinMonster is likely one of the greatest lead-generation instruments out there. It lets you create eye-catching web site popups utilizing gorgeous, ready-to-use templates and our visible drag-and-drop builder.

What’s extra, OptinMonster presents seamless integration with SMS advertising platforms.

Plus, you’ll get to select from a number of marketing campaign varieties, like popup, fullscreen mat, and floating bar.

Our clients use these campaigns to develop their e-mail and SMS subscriber lists. Then, they will increase gross sales with unique offers for SMS subscribers.

Right here’s an instance of an SMS advertising optin constructed with OptinMonster:

Add Phone Number Popup

For extra, take a look at this text: Easy methods to Gather Telephone Numbers on Your Web site Utilizing Popups

Pricing: $9-$49 monthly

Get Began With SMS Popups As we speak!

2. Brevo (previously Sendinblue): E mail & SMS Advertising and marketing in One

Marketing Automation Tools - Brevo

Brevo (previously Sendinblue) is likely one of the greatest e-mail and SMS advertising service suppliers. Brevo allows you to section your target market and ship customized texts in bulk.

With Brevo’s SMS advertising options, you’ll be able to simply promote time-sensitive reductions and particular occasions. It comes with built-in analytics, so you’ll be able to see which messages carry out the perfect.

Pricing: Brevo’s free plan presents restricted SMS advertising. Paid plans vary from $25-$65 monthly. Nonetheless, you must purchase SMS credit individually for all plans.

3. ActiveCampaign: An Omnichannel Advertising and marketing Platform


ActiveCampaign is an omnichannel advertising platform. Which means it seeks to supply a single platform for all advertising channels, together with e-mail, social media, and SMS advertising.

Like Brevo (previously Sendinblue), ActiveCampaign allows you to automate your SMS advertising campaigns.

ActiveCampaign’s SMS advertising options allow you to mechanically ship flash sale notifications or appointment reminders. It comes with form-building instruments so you’ll be able to accumulate telephone numbers in your web site.  Plus, if anybody desires to depart your checklist, they merely have to reply with “STOP” or “UNSUBSCRIBE.” This helps you retain your checklist crammed solely together with your most engaged subscribers.

Pricing: The SMS add-on is out there within the Plus plan and above, with plans starting from $49-$259 monthly. Like Brevo, SMS credit price further. Month-to-month SMS plans vary from $21 for 1,000 credit to $1,221 for 101,000 credit.

4. EZ Texting: SMS Advertising and marketing for Inexperienced persons

EZ Texting SMS marketing tool

EZ Texting is an easy, standalone SMS advertising instrument that permits you to ship bulk texts.

Inside EZ Texting, you’ll be able to manage your contact checklist and monitor your SMS advertising analytics. You need to use this service to ship SMS updates about contests, coupons, and on-line promo codes. It additionally comes with advertising attribution instruments to see your conversion sources.

This platform takes the “EZ” label critically. It has thorough onboarding and easy-to-understand documentation.

Pricing: $20-$3,000 monthly.


Is SMS advertising unlawful?

No, SMS advertising is just not unlawful so long as you observe the legal guidelines of your nation and/or state. There are 2 fundamental guidelines for authorized compliance:

  1. Subscribers should have explicitly signed as much as obtain textual content messages from you. Simply since you have somebody’s cell quantity doesn’t imply which you can ship them promotional texts.
  2. You will need to at all times supply a simple technique to unsubscribe. Often, the subscriber can simply reply “cease” or “unsubscribe” to be eliminated out of your SMS checklist. You need to embody opt-out directions in your first textual content.

Most SMS advertising platforms will aid you keep authorized compliance by providing 2-step optins and straightforward opt-outs.

Is SMS advertising efficient?

Sure. If executed properly, textual content messages is usually a important a part of your digital advertising technique. In line with 2023 information from Klaviyo, their shoppers’ SMS campaigns noticed a click on fee of 10.14% throughout all industries. Evaluate that to their e-mail advertising information, which reveals a click on fee of 1.44% for e-mail campaigns.

And people clicks translate to gross sales. The mattress firm GhostBed generated over $77,000 in income from an SMS welcome sequence for brand new subscribers.

How a lot does SMS advertising price?

You’ll have to buy 2 sorts of instruments to get began with SMS advertising:

  • An optin instrument to construct an SMS subscriber checklist
  • A platform to ship and handle your advertising texts

To construct your checklist, OptinMonster begins at simply $9 a month. If you have already got an e-mail advertising service, test to see in case your plan already contains SMS or if it’s out there as an add-on. If not, a small enterprise can begin with a service like EZ Texting for as little as $20 a month to ship 500 month-to-month texts.

As you construct your SMS advertising checklist, you’ll be able to anticipate every textual content to price between 1 and 5.5 cents. With most platforms, your per-text price will go down as your quantity will increase.

How can I accumulate telephone numbers for SMS advertising?

To construct your SMS checklist, you should use a number of methods:

  1. Embody a telephone quantity discipline and an optin checkbox on the checkout web page of your eCommerce website. It ought to be very clear that by clicking the checkbox, clients are signing as much as obtain advertising texts.
  2. When you’ve got bodily shops, permit clients to join texts at your level of sale (POS).
  3. Use popups, floating bars, and different on-site campaigns to encourage web site guests to join your SMS checklist. OptinMonster makes it straightforward to supply guests irresistible presents in trade for an SMS signup.

Get Began With SMS Popups As we speak!

Extra SMS Advertising and marketing Assets

If you wish to be taught much more about SMS message advertising, take a look at these articles:

I am author and digital marketer with over 15 years of expertise. As a former advertising director for small nonprofits, I perceive what it is wish to be a one-person advertising division. I am right here that can assist you generate extra leads in much less time.

Disclosure: Our content material is reader-supported. This implies if you happen to click on on a few of our hyperlinks, then we might earn a fee. We solely advocate merchandise that we imagine will add worth to our readers.


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